Kesselfeld Software - Master Services Agreement (signed)
Documentexecuted Kesselfeld Software · contract · executed · 24 Dec 2025
Executed MSA signed 24 Dec 2025 for the Growth tier, 12 months from 7 Jan 2026. Annual charge £48k after a 5% discount; availability 99.5%, P1 first response 1 business hour. Auto-renews unless 90 days' written notice is given.
What it says
What this says
As at Fri 9 Oct 2026Executed MSA signed 24 Dec 2025 for the Growth tier, 12 months from 7 Jan 2026. Annual charge £48k after a 5% discount; availability 99.5%, P1 first response 1 business hour. Auto-renews unless 90 days' written notice is given.
What it is: the executed master services agreement between BG-Demo and Kesselfeld Software for the Growth tier, signed by Tom Ashdown for BG-Demo on 24 Dec 2025. It also covers the 8-week Growth implementation.
Commits: subscription of £48k a year after a 5% discount on a £50k list price, plus £12k implementation. The text gives a first-term total of £60k, 30 days net payment, and "Subscription in advance; implementation invoiced upon acceptance".
Unusual: renewal is automatic unless 90 days' written notice of non-renewal is given. The P1 response of 1 business hour is tied to 09:00-17:00 CET, and the 10% availability credit applies per month of breach.
Not settled: the customer signatory is only "Authorised Representative" with no name. The text does not state renewal pricing or the price on renewal, and does not say how the notice date is counted.
As found in this document
As at Fri 9 Oct 2026- Date end6 Jan 2027Source: the AI read of this record
- Date renewal6 Jan 2027Source: the AI read of this record
- Date signed24 Dec 2025Source: the AI read of this record
- Date start7 Jan 2026Source: the AI read of this record
- Price£47,500Source: the AI read of this record
- Availability99.5% (measured monthly)Source: the AI read of this record
- P1 first response1 business hour, 09:00–17:00 CETSource: the AI read of this record
- Data refreshNightly, complete by 07:00 customer local time, business daysSource: the AI read of this record
- Availability credit10% of one month's fee per month of breachSource: the AI read of this record
- Annual charge£47,500 (list £50,000, 5% discount)Source: the AI read of this record
- Implementation fee£12,000 (Growth, 8 weeks)Source: the AI read of this record
- Total first-term cost£59,500Source: the AI read of this record
- BillingSubscription in advance; implementation invoiced upon acceptanceSource: the AI read of this record
- Payment terms30 days net from invoice dateSource: the AI read of this record
- Connector deliveryup to 8 connectors to be live by week 8Source: the AI read of this record
- RenewalAutomatic unless 90 days' written notice of non-renewal is givenSource: the AI read of this record
The document
Body
Kesselfeld Software - Master Services Agreement
Version 1 (Signed)
Signed: 24 December 2025
1. Parties
Provider: BG-Demo, London Customer: Kesselfeld Software, Berlin
Service: B-Glass (Growth tier), enabling customer success teams to see tickets, renewals and usage per customer in a unified view.
2. Service Term
- Effective date: 7 January 2026
- Term length: 12 months
- Expiration: 6 January 2027
- Renewal: Automatic unless 90 days' written notice of non-renewal is given
3. Services and Pricing
| Item | Annual List Price | Discount | Annual Charge |
|---|---|---|---|
| B-Glass – Growth | £50k | 5% | £48k |
| Implementation – Growth (8 weeks) | £12k | , | £12k |
Total first-term cost: £60k
- Billing: Subscription in advance; implementation invoiced upon acceptance
- Payment terms: 30 days net from invoice date
4. Growth Tier Specification
The subscription includes:
- Up to 40 licensed users
- Up to 8 data connectors
- Pages, dashboards and search functionality
- Dashboards builder for custom reporting
- Quarterly business reviews
5. Implementation and Go-Live
Read the whole document (2,586 characters)
The Provider shall complete an 8-week implementation enabling up to 8 connectors to be live by week 8, supporting the Customer's success team in viewing tickets, renewals and usage across their customer base.
Phases:
- Weeks 1–2: Data mapping and architecture
- Weeks 3–6: Connector build and testing
- Weeks 7–8: User training and production cutover
6. Service Levels
| Metric | Standard |
|---|---|
| Availability | 99.5% (measured monthly) |
| P1 first response | 1 business hour, 09:00–17:00 CET |
| Data refresh | Nightly, complete by 07:00 customer local time, business days |
| Availability credit | 10% of one month's fee per month of breach |
7. Confidentiality
Each party shall maintain the confidentiality of the other's proprietary information and shall not disclose it to third parties without consent.
8. Limitation of Liability
Neither party shall be liable for indirect, incidental, consequential or punitive damages.
9. Governing Law
This agreement shall be governed by the laws of England and Wales.
10. Entire Agreement
This agreement, together with any Statement of Work and exhibits, constitutes the entire agreement between the parties.
Executed and agreed:
For BG-Demo: _______________________________ Tom Ashdown Account Executive
Date: 24 December 2025
For Kesselfeld Software: _______________________________ Authorised Representative
Unusual terms
As at Fri 9 Oct 2026- 5% first-term discount
- automatic renewal with 90 days' written notice
- P1 response hours set to 09:00–17:00 CET
- all 8 connectors live by week 8