What it says
What this says
Current to 11 Oct 26Internal draft renewal proposal dated 18 Oct 2024 for a further annual Growth term from 27 Dec 2024. It proposes an annual price of £48k for 50 licensed users, billed annually in advance. The price is unconfirmed and the draft has not gone to the customer.
What it is: a draft renewal proposal written by Tom Ashdown for internal review. It says "Draft", for internal review before it goes to the customer.
Commits: nothing yet. It proposes a Growth renewal at an annual price of £48k, billed "Annual, in advance, on standard payment terms", with no implementation fee. It states current contracted annual recurring revenue of £43k and a term ending 27 Dec 2024.
Unusual: the draft does not state the Growth service levels, only that they stay standard. It also gives no discount or notice terms.
Not settled: the price ("The figures above are for review and I will confirm them"), the customer signatory, and Daniel Okafor's value summary. The evidence does not show whether it was sent or whether a renewal order form was executed. The draft is dated 2024, so it is stale against the 2026 as-of date.
As found in this document
Current to 9 Oct 26- Date start27 Dec 2024Source: object_read:doc_081_010
- Price£47,500Source: object_read:doc_081_010
- Annual price£47,500Source: object_read:doc_081_010
- Deal amount£47,500Source: object_read:doc_081_010
- BillingAnnual, in advance, on standard payment termsAnnual, in advance, on standard payment terms · Source: object_read:doc_081_010
- Licensed users50Source: object_read:doc_081_010
- Implementation feeThere is no implementation fee, because the brain is already live.There is no implementation fee, because the brain is already live. · Source: object_read:doc_081_010
The document
Body
Pentreath Cold Chain - Renewal Proposal v1
Draft, for internal review before it goes to the customer.
Prepared by Tom Ashdown, Account Executive, BB-Demo Date: 18 Oct 2024 Customer success manager: Daniel Okafor
1. Context
Pentreath Cold Chain, a temperature-controlled storage and distribution business based in Bristol, has used the BB-Demo company brain on the Growth tier since 28 Dec 2023. The current term ends on 27 Dec 2024, and contracted annual recurring revenue is currently £43k.
The brain gives account managers one view of each client's temperature-excursion tickets, orders and contract reviews. Adoption has kept moving the right way: average active users are now around twelve, up by about a fifth on the prior quarter. There are no open support tickets and no overdue invoices.
2. What we are proposing
Renew the Growth subscription for a further annual term, starting when the current term ends on 27 Dec 2024.
| Item | Proposal |
|---|---|
| Tier | Growth |
| Licensed users | 50 |
| Deal type | Renewal |
| Annual price | £48k |
| Deal amount | £48k |
| Billing | Annual, in advance, on standard payment terms |
Read the whole document (2,575 characters)
The renewal price of £48k is an annual subscription price. There is no implementation fee, because the brain is already live.
3. What stays the same
- The Growth tier, including the dashboards builder and quarterly business reviews.
- The standard Growth service levels for availability and support response.
- The existing connectors and the way the brain runs inside the customer's own Snowflake account.
4. What we would like to do in the new term
- Bring the two satellite depots fully into day-to-day use.
- Build more dashboards so the weekly client review runs from one place.
- Keep the quarterly reviews going, with a usage and value summary each time.
5. Open points for this draft
- Confirm the final price and any term changes with the customer before this leaves BB-Demo. The figures above are for review and I will confirm them.
- Daniel to add a short value summary from the recent reviews.
- Agree who at Pentreath Cold Chain signs the order form.
6. Next steps
| Step | Owner | Timing |
|---|---|---|
| Internal review of this draft | Tom Ashdown and Daniel Okafor | This week |
| Share the proposal with the customer | Tom Ashdown | After review |
| Walk through the proposal on a call | Tom Ashdown with Daniel Okafor | Next week |
| Issue the renewal order form | Tom Ashdown | Well before 27 Dec 2024 |
Leave that with me and I'll keep Daniel in the loop.
Best, Tom
Unusual terms
Current to 9 Oct 26- Draft price unconfirmed
- Renewal price above current contracted ARR of £43,100