Pasir Laut Logistics / BG-Demo – Demo
Callcompleted
Pasir Laut Logistics · 20 Nov 2024 09:30
Demo to Mei Xin Lim on 20 Nov 2024 for Growth at £12k implementation and £44k a year. She asked about speed, board use, security and users. Next step is a proposal and MSA, then her team's review.
What was said
What this says
As at Fri 9 Oct 2026Demo to Mei Xin Lim on 20 Nov 2024 for Growth at £12k implementation and £44k a year. She asked about speed, board use, security and users. Next step is a proposal and MSA, then her team's review.
What happened: Tom Ashdown and Hannah Lowe demoed the brain on live Salesforce data and a sample of operations records. Mei Xin Lim asked about speed, freshness, board presentations, security, users and cost.
Customer view: She raised data sensitivity directly and asked about board use. She did not object to the price when Tom quoted £12k implementation and £44k a year.
Commercial: This is a Growth proposal with no signature yet. Hannah confirmed Growth has no SSO or Sandbox, which matters given the security question.
Watch: Mei Xin will involve procurement, IT and finance, and no decision date was set. Hannah described a twelve-week build, while Growth implementation is normally eight weeks, so the plan should be confirmed in the proposal.
The call does not show whether the proposal was accepted.
Themes
As at Fri 9 Oct 2026Theme
Growth tier demo
Importance
neutral
Sentiment
positive
Voice
champion
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown sends the formal proposal and MSA the day after the call.
- Mei Xin Lim reviews with her team, IT director and finance person, then contacts Tom in a couple of weeks.
- Hannah Lowe sends her contact details and handles technical questions.
Risks
As at Fri 9 Oct 2026- Data sensitivity was raised, and Growth has no SSO or Sandbox, so security review could stall or push the buyer towards Enterprise.
- Procurement, IT and finance still have to sign off and no decision date was agreed.
- A twelve-week build was described, against eight weeks normally for Growth implementation, which could cause confusion over scope.
Opportunities
As at Fri 9 Oct 2026- Growth subscription at £44,000 a year with £12,000 implementation, with add-on users and connectors available later.
- Board presentation use via the dashboards builder shows a senior-facing use case.
- If the customer needs SSO or extra security controls, Enterprise becomes the fit.
Transcript
Tom AshdownRight, Mei Xin. How's your week been? You still in Singapore or are you travelling?
Mei Xin LimIn Singapore. Busy week, we had a shipment delay that took a lot of chasing.- Tom AshdownTell me about it. Anyway, Hannah's here from London, and we're going to walk through the brain on your Salesforce and operations data. She's the expert on the technical side, so ask her anything.
Hannah LoweThanks, Tom. Mei Xin, can you hear me clearly?- Mei Xin LimYes, clear.
- Hannah LoweRight. So what you're looking at is a natural-language interface into your data. You can ask questions in English and it pulls answers from Salesforce, your warehouse system, finance, email, whatever you connect. The brain lives inside your Snowflake account.
- Tom AshdownAnd the demo today, we've actually pulled live data from Salesforce and a sample of your operations records so you can see it in action.
- Hannah LoweExactly. So let me search for all open shipments from electronics clients in the last thirty days. Watch.
- Mei Xin LimHow fast is that?
- Hannah LoweAbout three seconds. Now, if I ask which ones have been open for more than ten days, it refines.
- Mei Xin LimAnd that's real-time data?
- Hannah LoweIt refreshes every night. So this morning, your data was refreshed at 07:00. By tonight, any new bookings, any status changes, they're in the brain.
- Mei Xin LimAnd I can ask any question?
- Hannah LoweAny question in English. The brain works out the SQL underneath. So you don't need SQL skills or BI tools. Let me show you another one. Show me shipments by origin and revenue this month. And here's a chart. You can drill into it, export it, share it with your team.
- Mei Xin LimCan we use this in presentations to the board?
- Hannah LoweAbsolutely. You can create dashboards, export to PowerPoint, send links. And if someone wants to tweak the question, like just Malaysia, not all of APAC, they can edit it without coming back to us.
- Tom AshdownSo the idea is, your operations team, your finance team, they're not waiting for reports. They're asking the brain and getting answers in minutes.
- Mei Xin LimWhat about security? Our data is sensitive.
- Hannah LoweTo be precise, your data never leaves your Snowflake account. We build connectors that sit inside your account. We query them at night, and the results stay in your account. We don't copy your data anywhere. And if you want to add extra controls, IP whitelisting, encryption keys, SSO, that's built in at the Enterprise tier.
- Mei Xin LimWe're looking at Growth, right?
- Hannah LoweYes. Growth doesn't include SSO or the Sandbox, but it does include all the core features: pages, chat, search, dashboards, and quarterly reviews with your CSM.
- Mei Xin LimHow many users and systems?
- Hannah LoweGrowth is forty users, eight connectors. So your Salesforce, your warehouse system, email, the call recorder, your accounting system, Slack, and two more of your choice. If you need more later, that's an add-on.
- Mei Xin LimAnd the implementation, you said twelve weeks?
- Hannah LoweRight. Week one, we audit your Salesforce and your warehouse platform. Weeks two through four, we design the connectors. Five through eight, we build. Week nine, we test. Ten through twelve, go-live and training.
- Mei Xin LimAnd the cost?
- Tom AshdownImplementation is £12,000. Then subscription is £44,000 a year, invoiced upfront. That gets you the forty users, eight connectors, quarterly QBRs with your CSM, and the dashboards builder.
- Mei Xin LimAnd if we add more users?
- Hannah LoweAdditional ten users is a line item. Same for connectors, additional five.
- Mei Xin LimOkay. What's the next step?
- Tom AshdownI'd like to get you a formal proposal and the MSA for you to review. That takes me a day or two. Then you'll want to loop in your procurement and IT team. Once everyone's signed off, we kick off the implementation.
- Mei Xin LimHow long do you need for feedback?
- Tom AshdownNo drama, take a couple of weeks. Chat with your team, your IT director, your finance person. And then give me a shout and we can talk through any questions.
- Mei Xin LimI'll set up a meeting with my team and we'll review. Can I reach out to you in a couple of weeks?
- Tom AshdownPlease do. In the meantime, if anyone on your team has technical questions, Hannah's your person. And I'll get that proposal and MSA over to you tomorrow.
- Hannah LoweHappy to answer anything. I'll put my contact details in an email.
- Tom AshdownCheers, Mei Xin. Speak soon.
- Mei Xin LimThanks both. Bye.
Callsmade from