Ardfinnan Freight Services / BG-Demo – Demo
Callcompleted
Ardfinnan Freight Services · 20 Dec 2024 12:00
Demo to Grainne Lynch and Noel Cronin on their own data. Grainne said the speed is exactly what they need and asked about implementation, timeline and cost. Lewis Kerr promised a proposal within about a week.
What was said
What this says
As at Fri 9 Oct 2026Demo to Grainne Lynch and Noel Cronin on their own data. Grainne said the speed is exactly what they need and asked about implementation, timeline and cost. Lewis Kerr promised a proposal within about a week.
What happened: Hannah Lowe showed search across shipments, clients and emails, plus a margin-by-route dashboard. Noel asked about access limits and what happens if the freight system changes.
Customer view: Grainne said the speed is exactly what they need, and wants route profitability tracked. Noel's current routine spans the freight system, the CRM and emails.
Commercial: No price or tier was discussed. Lewis committed to a proposal covering scope, timeline and pricing, and Grainne agreed. Hannah also said she would put the security answer in writing.
Watch: The call shows interest, not a decision. The evidence does not show a budget holder or a deadline.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Lewis Kerr to send the proposal with scope, timeline and pricing by mid-next week.
- Hannah Lowe to put the security answer in writing for Grainne Lynch.
Risks
As at Fri 9 Oct 2026- No pricing or tier was discussed, so the proposal must land the commercial case.
- The evidence does not show who signs or when a decision is due.
Opportunities
As at Fri 9 Oct 2026- New business: route margin dashboard and cross-system search for roughly thirty-five staff.
- Security and row-level access answers could be a deciding point.
Transcript
Lewis KerrRight, let's get started. Everyone on? Good. So Grainne, Noel, this is Hannah from our team. She's going to walk you through the brain and what it can do.
Hannah LoweHi Grainne, Noel, thanks for being here. So the short answer is: the brain queries across all your systems without moving the data. Your freight system, CRM, email, they stay where they are. The brain asks them questions. Let me show you on your actual data.
Noel CroninSo it's not a data warehouse? We don't have to move everything?- Hannah LoweTo be precise, no warehouse, no ETL headaches. We index your data in Snowflake, which you own and control. The brain talks to that index and to your live systems.
Grainne LynchAnd security, how does that work?- Hannah LoweThe longer answer is: we run everything inside your Snowflake account. Your data never touches our infrastructure. You get SSO, audit logs, the lot. I'll put that in writing.
- Lewis KerrGood question. So Hannah, let's show them a search. Noel, when you get a call about a shipment, what do you normally do?
- Noel CroninI look up the shipment number in the freight system, then check the CRM for client history, then dig through emails.
- Hannah LoweRight. Now watch. I'm asking the brain: show me all shipments for this client in the last thirty days and any open issues. Watch what happens.
- Noel CroninWait, how long did that take?
- Hannah LoweAbout two seconds. We indexed your data overnight, so the brain knows all your shipments, clients and emails. Ask it anything and you get answers in seconds instead of hours.
- Grainne LynchCan we search by route? We need to track profitability by route.
- Hannah LoweAbsolutely. The longer answer is, you define what a route is. If that's in your freight system, the CRM, or anywhere, the brain sees it. We build a dashboard that rolls up margin by route.
- Noel CroninWho has access to these searches? Can we limit it?
- Hannah LoweYep. You define who sees what. You could let all thirty-five of your team search, or lock it down to just operations. Row-level security means if someone shouldn't see data, they don't.
- Lewis KerrAnd then there's the dashboards. Hannah, show them the builder.
- Hannah LoweSo I built a quick margin dashboard for you. Revenue by route, cost by route, margin. It pulls live data every night from your freight system and CRM. All point and click, no code.
- Grainne LynchAnd we can modify it? Add metrics?
- Hannah LoweYou can. Or we can help. Depends on how hands-on you want to be.
- Noel CroninThis makes sense. What happens if our freight system changes? Do we rebuild the brain?
- Hannah LoweNo. We re-index every night. If a field changes we spot it and handle it. New field you want? You tell us and we add it.
- Lewis KerrSo where does that leave us? Could this work for Ardfinnan?
- Grainne LynchYeah, I think so. The speed is exactly what we need. Questions on implementation, timeline, cost?
- Lewis KerrGood questions. Let me put together a proposal: scope, timeline, and pricing. I'll have that to you in the next week or so. Does that work?
- Grainne LynchThat works for us, yeah.
- Lewis KerrBrilliant. Hannah, cheers for the demo, great work.
- Hannah LoweThanks, Lewis. Grainne, Noel, any last questions?
- Noel CroninI think we're good for now.
- Lewis KerrPerfect. I'll send that proposal over by mid-next week. Speak soon, cheers.