What was said
What this says
As at Fri 9 Oct 2026Nell Ashcombe proposed Starter to Kenny Lockhart and Moira Sinclair at £24k for year one, covering implementation and the first subscription year. Moira found it high and the annual renewal rate was not stated.
What happened: Nell walked Kenny and Moira through a Starter proposal with four connectors, nightly refresh by 07:00 and six-monthly check-ins. Year one all-in was quoted at 23,550, with the renewal rate left to the written proposal.
Customer view: Kenny's pain is support staff spending half their time on admin across systems. Moira pushed on cost and said it seems like quite a bit for year one.
Commercial: Kenny could not put a number on the benefit, only that the team would handle more tickets. The value case is therefore unquantified, and the ongoing subscription price was not given on the call.
Watch: Moira asked twice about the annual rate and got no figure. Price transparency on renewal is likely to matter.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Nell Ashcombe to send the full proposal the same day, including the annual subscription rate.
- Follow up with Kenny and Moira the following week on questions.
Risks
As at Fri 9 Oct 2026- Moira Sinclair thinks year one is expensive and Kenny Lockhart cannot quantify the benefit.
- The annual subscription rate was not stated on the call, which may cause friction at renewal.
Opportunities
As at Fri 9 Oct 2026- The helpdesk team has a clear backlog and admin pain that the Starter tier addresses directly.
Transcript
- Nell AshcombeHi Kenny, Moira. Thanks for taking the time. Shall we walk through what we're proposing for Tannahill?
- Kenny LockhartYeah, let's do it. We're keen to understand the value for our helpdesk team.
- Moira SinclairAnd the cost.
- Nell AshcombeRight. So Kenny, you've used the brain on a discovery call, you want to search across your helpdesk tickets and your CRM to see customer history without jumping between systems. Is that still the pain?
- Kenny LockhartExactly. Our support team spend half their time on admin, copying info from one system to another. The brain cuts that out.
- Nell AshcombeAnd roughly how many people would use it?
- Kenny LockhartThe helpdesk team, so a decent handful. Maybe a bit of use from management, but mainly the team.
- Nell AshcombeRight. So we're proposing Starter, which covers your team nicely. Four connectors, so the helpdesk, the CRM, maybe a knowledge base, and comms. We run it inside your Snowflake account, it refreshes nightly by seven in the morning. You own the data.
- Moira SinclairWhat about if we have questions about how to use it?
- Nell AshcombeYou get six-monthly check-ins from our customer success team. Any technical issues, our support handles it. It's all in the contract.
- Kenny LockhartOK. And the price?
- Nell AshcombeYear one all-in, including implementation and the first year subscription, is 23,550.
- Moira SinclairThat's all-in for the first year?
- Nell AshcombeYes, that's implementation, we set you up over a month, plus your first year. From year two it renews at the annual subscription rate.
- Moira SinclairAnd what's the annual rate?
- Nell AshcombeThat's in the proposal I'm going to send you. The 23,550 covers both the setup and the first year, so you're good to go.
- Moira SinclairIt seems like quite a bit for year one.
- Nell AshcombeThe implementation isn't cheap: we scope your systems, connect them, train your people. But once you're live, your team gains hours a week. Kenny, if your support people regain even a couple of hours a day on actual support work, what does that mean for your throughput?
- Kenny LockhartHonestly, we'd handle more tickets. We're backlogged right now. But I can't put a number on it today.
- Nell AshcombeFair enough. I'll send you the full proposal. You can read through and we'll chat next week if you have questions.
- Moira SinclairOK, thanks.
- Nell AshcombeI'll get that over today. Anything else?
- Kenny LockhartI think that covers it. Cheers, Nell.
- Nell AshcombeCheers. Speak soon.