B-Glass
Nell Ashcombe

Tannahill Systems / BG-Demo – Discovery

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Tannahill Systems logo Tannahill Systems · 1 Dec 2022 12:45

Kenny Lockhart described a support team reconciling four systems by hand for every ticket. Nell Ashcombe pitched Starter at £6,000 implementation and £20k subscription. Both customer contacts agreed to a demo on their own data.

What was said

What this says

As at Fri 9 Oct 2026

Kenny Lockhart described a support team reconciling four systems by hand for every ticket. Nell Ashcombe pitched Starter at £6,000 implementation and £20k subscription. Both customer contacts agreed to a demo on their own data.

What happened: Nell ran discovery with Kenny Lockhart (Head of Customer Support) and Moira Sinclair (Finance Director). Kenny set out the pain and Moira asked about cost and implementation time.

Customer view: Kenny said every ticket needs manual reconciliation across the CRM, Zendesk, an analytics tool and the finance system. Support is about eight people handling thousands of tickets a month.

Commercial: Nell quoted the Starter tier at £6,000 implementation over four weeks and a £20k annual subscription, with 15 users and four connectors. Moira, the finance voice, asked the cost question, so budget sign-off will likely sit with her.

Watch: Kenny did not give a ticket volume and Moira's question on customer numbers went unanswered. The evidence does not show a budget, timeline or rival under consideration.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Support tickets across systems
Importance
upsell
Sentiment
positive
Voice
champion

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Nell Ashcombe to send the data checklist so the customer can supply a read-only export.
  • Build a mock brain on the export and demo it in a couple of weeks.

Risks

As at Fri 9 Oct 2026
  • Finance Director Moira Sinclair has not yet seen a demo or a firm price, and her view on cost is unknown.
  • Ticket volume was not quantified, so the value case for Starter is not yet sized.

Opportunities

As at Fri 9 Oct 2026
  • Starter tier with four connectors covering Salesforce, Zendesk and Xero plus one more.
  • A demo on Tannahill Systems' own data to make the value concrete.

Transcript

  1. Nell Ashcombe
    Nell Ashcombe
    Hi Kenny, hi Moira, thanks for the time. What would be most useful for you to leave with today?
  2. Kenny Lockhart
    Kenny Lockhart
    Mainly just to understand what you do and whether it could help us. Our support team is drowning in tickets, they're jumping between systems all day and nobody has a view of the customer.
  3. Nell Ashcombe
    Nell Ashcombe
    Right. Tell me more about that. When you say nobody has a view, what do they need to see?
  4. Kenny Lockhart
    Kenny Lockhart
    So a ticket comes in and they need to know, who is this person? What have they reported before? Have they paid their invoice? What features are they using? Right now that's in four different systems. Your CRM has the customer. The helpdesk is Zendesk. We've got an analytics tool. And the finance system. So every ticket requires a manual reconciliation.
  5. Moira Sinclair
    Moira Sinclair
    And how many customers are we talking about here?
  6. Nell Ashcombe
    Nell Ashcombe
    Good question. And Kenny, are your support people staying in Zendesk most of the time?
  7. Kenny Lockhart
    Kenny Lockhart
    Yeah, they live in Zendesk. But if they need the customer's payment history or their account details, they have to alt-tab to the CRM and hunt for it.
  8. Nell Ashcombe
    Nell Ashcombe
    That's the problem we solve. We build an AI layer on top of your data, CRM, helpdesk, finance, whatever you've got, and your support team can ask it a question in plain English and get the answer. No alt-tabbing. No jumping between systems. What's your data landscape like? What systems are you on?
  9. Kenny Lockhart
    Kenny Lockhart
    Salesforce for the CRM, Zendesk for support, and Xero for accounting. Plus a couple of internal dashboards, but those are mostly Salesforce reports.
  10. Nell Ashcombe
    Nell Ashcombe
    OK, all connectable. And how many support staff are we talking about?
  11. Kenny Lockhart
    Kenny Lockhart
    About eight. They see thousands of tickets a month, I don't know the exact number off the top of my head, but it's high.
  12. Moira Sinclair
    Moira Sinclair
    And Nell, how would this work cost-wise?
  13. Nell Ashcombe
    Nell Ashcombe
    So we charge two things, an implementation fee when you start, then an annual subscription. For a team your size and with your systems, we'd be looking at a Starter tier. There's an implementation fee of £6,000, and then the annual subscription is £19,500. That includes up to 15 users, four connectors: so your CRM, helpdesk, finance, plus one more if you want. You'd have a check-in with us every six months to make sure you're getting value.
  14. Moira Sinclair
    Moira Sinclair
    And the implementation, how long does that take?
  15. Nell Ashcombe
    Nell Ashcombe
    Four weeks typically. We'd get your data into our platform, make sure it's clean, connect your systems, and then train your team on how to use it.
  16. Kenny Lockhart
    Kenny Lockhart
    And we'd own the data, it stays with us?
  17. Nell Ashcombe
    Nell Ashcombe
    Exactly. The brain runs inside your Snowflake account. You control it, you own the data, and we can't see it. We just build and support the layer on top.
  18. Kenny Lockhart
    Kenny Lockhart
    Right, OK. That's good. And what would next steps be?
  19. Nell Ashcombe
    Nell Ashcombe
    I'd love to demo this on your actual data. So you'd send us a read-only export from your systems, Salesforce, Zendesk, Xero: we build a mock version of the brain on that, and then you'd see what it actually looks like with your ticket history, your customer data, your invoices. Then we'd talk through whether it fits and what a proposal might look like. Does that sound useful?
  20. Moira Sinclair
    Moira Sinclair
    Yeah, I think so. Kenny?
  21. Kenny Lockhart
    Kenny Lockhart
    Absolutely.
  22. Nell Ashcombe
    Nell Ashcombe
    Great. So I'll send you an email with a data checklist, it says exactly what we need from each system. You'll send that through, I'll get our engineering team to build it, and we'll be ready to demo in a couple of weeks. Sound good?
  23. Kenny Lockhart
    Kenny Lockhart
    Yeah, perfect.
  24. Nell Ashcombe
    Nell Ashcombe
    Cheers, both of you.

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DataRecords
Organisations225
People at customers862
BG-Demo staff records (in post and leavers)58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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