Pentreath Cold Chain / BG-Demo – Renewal
Callcompleted
Pentreath Cold Chain · 18 Nov 2025 16:00
On the 18 Nov 2025 renewal call, Philip Annear heard a flat renewal at £48k proposed, to be confirmed against the order form. He is willing to renew if the usage numbers back it up and wants a board-ready summary first.
What was said
What this says
As at Fri 9 Oct 2026On the 18 Nov 2025 renewal call, Philip Annear heard a flat renewal at £48k proposed, to be confirmed against the order form. He is willing to renew if the usage numbers back it up and wants a board-ready summary first.
What happened: Philip Annear joined alone for the 18 Nov 2025 renewal call with Tom Ashdown and Daniel Okafor. His first question was who is using it, and he noted that the company pays for fifty.
Customer view: He said he does not renew on autopilot, and that so far the numbers back it up. He wants something he can put in front of the board without having to explain it.
Commercial: Tom proposed the same tier, terms and annual figure of £48k, running from 28 Dec 2025, and called it his understanding until checked against the order form. He is aiming to sign by 10 Dec 2025, and Philip wants the paperwork at least a week before.
Watch: The satellite depots have not seen the brain, so extra users there are unproven. The usage summary must land first.
Themes
As at Fri 9 Oct 2026Theme
Flat renewal, value evidence
Importance
renewal
Sentiment
mixed
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Daniel Okafor sends Philip the usage summary this week, before the renewal paperwork.
- Tom Ashdown sends the renewal with the figure confirmed at least a week before signing.
- Tom Ashdown aims for signature by 10 Dec 2025.
Risks
As at Fri 9 Oct 2026- Philip sees about a dozen active users against fifty paid, so the renewal depends on the usage numbers holding up.
- The flat £47,500 figure was Tom's understanding and still needs confirming against the order form.
Opportunities
As at Fri 9 Oct 2026- Daniel can sound out account managers and the satellite depots to bring more of the fifty licences into use.
- A one-pager for the board could settle the value question and support a clean renewal.
Transcript
Tom AshdownAfternoon, Philip. Can you hear us alright? Daniel's on as well.
Philip AnnearAfternoon. Yes, I can hear you. There's a bit of an echo, but it's fine.
Daniel OkaforThank you both for your time. Philip, just to check, is it only the three of us today, or is anyone else from your side joining?- Philip AnnearJust me. I didn't see the need for anyone else.
- Tom AshdownNo drama. How's your week been? Busy?
- Philip AnnearYear-end planning. Budgets, mostly, so yes. Before we start, can I ask who's using it? That's the first thing I want to know.
- Daniel OkaforOf course. Over the last month we've seen around a dozen people active on an average day, and that's up on the previous quarter, by nearly a fifth. So it's moving the right way.
- Philip AnnearA dozen. We pay for fifty.
- Daniel OkaforFifty licensed users, yes. That's what Growth includes. And I'd say a dozen who are in there most days is a healthy core for a business your size, because the people using it are the account managers, and they're not at a desk all day.
- Philip AnnearMm. What does it save us, though? I'm not asking about screens. I'm asking what it saves.
- Daniel OkaforFair question. The way your account managers described it to me last time was time. Before, they'd go to three places to prepare for a client conversation: the tickets about temperature excursions, the orders, and the contract review. Now they ask the brain and it's all together.
- Tom AshdownAnd I'd add, Philip, that's exactly why you went for Growth in the first place. Several teams looking at the same picture of a client. Leave that with me if you want it written up as a one-pager.
- Philip AnnearI would, actually. Something I can put in front of the board without having to explain it.
- Tom AshdownYeah, no problem. Daniel, you've got the usage side of that?
- Daniel OkaforI have. I'll pull together a short summary of who's asking questions and how that's changed, and I'll come back to you with it this week, Philip.
- Philip AnnearGood. Tickets. Have there been problems? I only hear about it when there are.
- Daniel OkaforThree tickets in the last month, none of them urgent. Mostly small questions from the team. Nothing that held anyone up.
- Philip AnnearRight. And the invoices? Anything I should know about?
- Tom AshdownNothing outstanding on your side at all. You've paid on time throughout, which makes my life easier, so thank you for that.
- Philip AnnearI don't like surprises. Which brings me to the renewal. Where are we?
- Tom AshdownSo the current term ends on 27 Dec 2025 and the renewal would run from 28 Dec 2025. What I'm proposing is that we keep everything as it is. Same tier, same terms, and the same annual figure of £47,500. I'll confirm that against the order form before anything goes to you, so treat it as my understanding for now.
- Philip AnnearFlat. No increase.
- Tom AshdownFlat, as far as I'm aware. Like I say, I'll check the paperwork and tell you if anything's different.
- Philip AnnearGood. I'll say this plainly: I don't renew things on autopilot. If the numbers back it up I'm happy to go ahead. So far they do.
- Daniel OkaforThat's all we'd ask, honestly. And if there's a way to get more of the fifty licences into use, that's something I'd like to help with, rather than just leave it sitting there.
- Philip AnnearHow would you do that? Without making me chase people.
- Daniel OkaforWell, how is the team finding it? That's my honest starting point. I'd sit down with the account managers, and with the people in the depots who might get something from it, and see who'd want to try it. It wouldn't need much of your time.
- Philip AnnearThe satellite depots haven't seen it. I couldn't tell you whether they'd want it.
- Daniel OkaforThen that's a conversation worth having. I'd rather ask them than guess.
- Tom AshdownCan I just come back to timing, Philip? I'd like us to get something signed ahead of Christmas, so nobody's scrabbling. We've pencilled in 10 Dec 2025 as the date to aim for.
- Philip AnnearThat's fine. Send me the renewal in good time. I want to read it, not skim it. A week before, at least.
- Tom AshdownUnderstood. You'll have it well before then. Cheers, I'll make sure of that.
- Philip AnnearAnd the usage summary comes first.
- Daniel OkaforIt will. Just to close the loop: I send you the usage summary this week, Tom sends you the renewal paperwork with the figure confirmed, and we speak again nearer the time.
- Philip AnnearAgreed. Anything else from you two?
- Tom AshdownOnly that it's been a good year with you. Thanks, Philip.
- Philip AnnearThank you. Goodbye.
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