What was said
What this says
As at Fri 9 Oct 2026Held 2 Oct 2026. Chief Operating Officer Gregory Hasselbeck has no objection to the scope of the £12k branch and patient-services expansion if privacy and security are comfortable. No signature; target 13 Nov 2026.
What happened: Jordan Pike walked Danielle Okonkwo and Gregory through a staged expansion of the brain to branch teams and patient services, with a gate after stage one. No signature was sought on the call.
Customer view: Danielle wants the branches on the same footing as the liaisons and reports field wins from using the brain. Gregory set three conditions: privacy and security comfortable, no extra work for his team, and a way to see it worked.
Commercial: the £12k proposal total is separate from the £50k Growth subscription, which stays as contracted to 29 Apr 2027. Forty licensed users with headroom means this is not a seat sale.
Watch: privacy has not reviewed the expansion, and some branches keep their own spreadsheets that are not connected. Jordan's own forecast note says the deal is open and qualified.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Jordan Pike sends the one-page roles and permissions note and the updated proposal early next week, summary first.
- Gregory Hasselbeck forwards the note to privacy and security through his office.
- Danielle Okonkwo sends the first group list by Friday and the value paragraph in a couple of weeks.
Risks
As at Fri 9 Oct 2026- Privacy and security have not reviewed the expansion, and Gregory will not sign before they approve.
- Branch referral notes held in local spreadsheets are not connected to the brain, so the first stage may feel thin.
- The target of 13 Nov 2026 depends on the privacy review and the branch data check.
Opportunities
As at Fri 9 Oct 2026- The £12,000 staged expansion extends the Growth tier to branch teams and patient services, with a gate after stage one.
- Danielle will write a value case in the branches' own words, which strengthens the renewal conversation later.
Transcript
- Jordan PikeHi Danielle, can you hear me okay?
- Danielle OkonkwoLoud and clear, Jordan. Hi. Greg's just dialling in, I can see him joining now.
- Gregory HasselbeckAfternoon. Sorry, the room booking ran over. Can you both hear me?
- Jordan PikeGot you, Greg. Thanks for making the time. Danielle, you look like you've got something to share.
- Danielle OkonkwoI do, I do. So, a win from the field. One of our liaisons had a hospital group meeting on Tuesday, and before she walked in she pulled up the brain. She saw the last couple of tickets, the call notes, the contract dates for that hospital. She told me she walked in knowing more about their history with us than their own discharge planner did. They sent two new referrals the next morning. Two! That's the whole point, right?
- Gregory HasselbeckThat's good to hear.
- Jordan PikeThat is exactly the story I like hearing. Okay, here's the agenda, one line: we walk through the expansion proposal, we talk about what privacy and security need to see, and we leave with next steps. I'll keep an eye on the clock and we'll finish on time, so about half an hour.
- Gregory HasselbeckGood. What decision is needed?
- Jordan PikeFair question, Greg, and to be transparent, no signature today. What I need is to know whether the scope and the number look reasonable to you, and what is standing in the way if they don't. Then I can get the paperwork in front of you in time for the target date we've pencilled in, which is Friday 13 November 2026.
- Danielle OkonkwoAnd just so it's clear, I'm not committing anything on this call. That's Greg's call. I'm here to say what the team needs.
- Gregory HasselbeckUnderstood. Go ahead, Jordan.
- Jordan PikeThanks. Give me a second to share my screen. Can you see it?
- Danielle OkonkwoYep, I see the usage page.
- Jordan PikeGreat. So, where you are today. You're on Growth, forty licensed users, and over the last thirty days about seventeen of those have been active on an average day. That is up by roughly two thirds compared with the quarter before. So it isn't one or two enthusiasts, it's a real spread across referral relations and the patient-services folks who got access.
- Gregory HasselbeckIs seventeen out of forty good or bad?
- Jordan PikeHonestly, Greg, it's good, and here's why. You were a bit over a few weeks in when you started, and it's climbed steadily since. The thing I'd watch isn't the level, it's the direction, and the direction is up. It also means you have headroom, you aren't about to hit a wall on seats. Which is relevant, because the expansion is not about buying more seats.
- Danielle OkonkwoRight, and that's what I keep telling the liaisons. Nobody is being rationed. What's the referral trend, you ask? Well, the liaisons who use it daily are the ones whose referrers are coming back more often. It's anecdotal still, I'm not going to pretend I have a clean number for you, Greg.
- Gregory HasselbeckI'd rather have anecdotes that are honest.
- Danielle OkonkwoHa, okay. Honest anecdotes, then.
- Jordan PikeOne more thing on health of the account. Support tickets in the last thirty days: two, both how-to questions, nothing high priority, both closed. No overdue invoices on our side either. I mention that because if something were bothering your team I'd want to hear it before I'm talking about more scope.
- Danielle OkonkwoNo, nothing bothering us. One of the tickets was mine, actually. I wanted to know how to share a saved view with a whole liaison group. It was answered the same day.
- Gregory HasselbeckGood. Keep it simple, Jordan. What are we buying?
- Jordan PikeSimple version. Today the brain gives referral relations one view per referring hospital. The expansion extends that to the branch teams and patient services, so when a branch manager has a question about a referring hospital, they ask the same brain and get the same answer your liaisons get. Same Growth tier, same Snowflake environment, same business associate agreement you already signed.
- Danielle OkonkwoWhich is what the branches keep asking me for. They call me, I call a liaison, the liaison digs. It's a game of telephone. I'd love to cut that out.
- Gregory HasselbeckHow many branches are we talking about?
- Jordan PikeGood question. We'd roll it out in stages rather than all sixty at once. The first stage is the branch leads in the areas where referral volume matters most, and Danielle's team would pick those. We'd also want a couple of people in patient services as the first group. Then we look at how it lands before we go further.
- Danielle OkonkwoI can have that list for you by Friday. I need to check with the regional leads, but I already know who I'd pick.
- Jordan PikeThat would be perfect. And this is a place where I want to be careful. If the branch teams get access, they will see more of what's in the brain than referral relations did. So the question of who sees what has to be answered before anyone is switched on, not after.
- Gregory HasselbeckThat's the risk. Go on.
- Jordan PikeRight. So here's where we are on that. Permissions in the brain follow the roles you set up. A branch lead gets the views for their referrers and their area, and patient services gets the service history, tickets and contract context. What nobody gets is anything outside their role. We would write that down as a one-page note, so your privacy and security people have a document and not just my word for it.
- Danielle OkonkwoAnd just to say, I never put patient information in email, and I don't want the liaisons doing it either. The brain is meant to replace the emails. So if the note says that clearly, I'm happy.
- Jordan PikeIt will say that clearly, and it'll say what the brain does and does not hold. I want your security team to be able to say yes with their eyes open.
- Gregory HasselbeckHas privacy signed off on any of this?
- Jordan PikeNo, not on this expansion, and I don't want to imply otherwise. They approved the original setup under the business associate agreement. What I'd ask is that they look at the delta, meaning the extra roles and the extra groups of people. If they think it needs an amendment, better to know now than at signature.
- Gregory HasselbeckI don't sign before they do.
- Jordan PikeUnderstood, and I wouldn't ask you to.
- Danielle OkonkwoGreg, do you want me to loop in the privacy officer from my side, or should it go through your office?
- Gregory HasselbeckThrough my office. I'll forward it. Jordan, send me the note and I'll pass it on with a request.
- Jordan PikeWill do. I'll send it early next week, and I'll write it so you can forward it without editing.
- Gregory HasselbeckGood.
- Jordan PikeOkay, so let me flip to the proposal itself. Give me a moment, I want to make sure I show the right page.
- Danielle OkonkwoTake your time. I'm just refilling my coffee.
- Jordan PikeOkay, got it. The proposal is in three parts. First, the scope: which groups come in and in what order. Second, the work on our side, meaning how the roles are set up, how the views are built for the branches, and training for the first group. Third, the commercial piece. Let me go through the work first, because it's the part people skip.
- Danielle OkonkwoWhich is the part I care about, honestly. The training, I mean. If the branch leads don't get shown how to ask a good question, they'll type two words and say it doesn't work.
- Jordan PikeThat is exactly right, and it's why training is in there. Hollie Grieve, who is your customer success manager, would run short sessions with the first group. Practical, using your referrers and your own data, not a generic demo.
- Danielle OkonkwoI like Hollie. She was good with the liaisons.
- Jordan PikeShe'll be glad to hear that. Then there's a check at the end of the first stage, where we look at who is actually asking questions and what they are asking, and you decide whether the next stage goes ahead.
- Gregory HasselbeckA gate.
- Jordan PikeYes, exactly, a gate. You aren't committed to the later stages by saying yes to the first one.
- Gregory HasselbeckGood. Does this change the renewal?
- Jordan PikeIt doesn't change your Growth subscription. That stays as contracted, £50,000 a year, and the current term runs to 29 Apr 2027. The expansion would sit alongside it. So you aren't reopening the contract, you're adding to it.
- Gregory HasselbeckAnd the number for the expansion?
- Jordan PikeThe proposal total is £12,000. That's the total value of the proposal for this piece of work. It is separate from the £50,000, and I want to be careful not to describe it as a yearly price, because it's not that. It's the cost of getting the branches and patient services set up and trained, as scoped.
- Gregory HasselbeckSo twelve, once.
- Jordan PikeFor this proposal, yes. If you decide later to extend to further teams, that would be a separate conversation and a separate scope. I'm not hiding a second number behind this one.
- Danielle OkonkwoThat's a reasonable number for what I'm asking for, Greg. I've seen what the liaisons spend in hours chasing answers. I can put some numbers together on that if it helps, but I'd want to do it properly, not guess.
- Gregory HasselbeckI'd like that. A short paragraph. What the branches lose today.
- Danielle OkonkwoI can do that. I'll talk to two of the regional leads and write down what they actually say.
- Jordan PikeThat would help me too, because it gives the proposal a value case in your words, not mine. Greg, what would make this a yes for you?
- Gregory HasselbeckThree things. Privacy and security are comfortable. It doesn't create work for my team. And I can see how we'd know it worked.
- Jordan PikeOkay, let me take those one at a time, because they're fair. Privacy and security, we've covered: the note goes through your office. Work for your team: the setup is ours, with Danielle's team picking the people and the groups. Your IT people would need to confirm who gets access, but that's a list, not a project.
- Gregory HasselbeckA list is fine.
- Jordan PikeAnd on knowing it worked, I'd suggest we agree three things up front. How many of the first group are asking questions each week. Whether the liaisons see fewer requests coming in from branches. And whether the branch leads say they trust the answers. The first one we can measure from the brain itself.
- Danielle OkonkwoThe second one I can measure. I get those requests, so I know when they drop.
- Gregory HasselbeckAnd the third?
- Danielle OkonkwoThe third is a conversation. I'll ask them. They aren't shy, believe me.
- Gregory HasselbeckNo, I imagine they aren't.
- Jordan PikeOkay. Can I raise one thing that could slow us down? I'd rather say it now.
- Gregory HasselbeckPlease.
- Jordan PikeThe branch data. If the branch teams hold their referral notes in places that aren't yet connected to the brain, then the first stage will feel thin for them. They'd see the referrer's calls and tickets and contracts, but not the notes they keep locally. I don't know yet how much of that there is. It's something we'd check in the first week, and I'd tell you straight if it needs more than we've scoped.
- Danielle OkonkwoHonestly, there's some. A few branches keep their own spreadsheets. I'd rather you know that than find out later.
- Jordan PikeThank you, that's useful. Then let's have Hollie ask the first group about it on day one, and we'll size it properly. If it's small, it's covered. If it's large, I'll come back to you with a clear option, and you decide.
- Gregory HasselbeckNo surprises.
- Jordan PikeNo surprises. That's the deal.
- Danielle OkonkwoCan I ask something about timing? Because the busy season for referrals is coming, and I'd like the first group live before it's in full swing, not halfway through.
- Jordan PikeSure. Working back from signature on or before Friday 13 November 2026, the first group could be set up and trained within the following weeks. I don't want to promise a day today, because it depends on the privacy review and on the branch data question. But I'd rather give you a realistic window than a nice date I might miss.
- Danielle OkonkwoFair. That's more helpful than a date.
- Gregory HasselbeckWhat's the risk if we wait until after the new year?
- Jordan PikeNothing breaks, Greg. Your current setup keeps working, the subscription stays as it is. The cost of waiting is that the branches carry on asking liaisons by phone through the busy period, and the first group would be live later. That's a business call. I don't think it's a technical risk.
- Gregory HasselbeckFine. That's honest.
- Danielle OkonkwoGreg, I'd like us to try not to wait. The liaisons are already using this. It's the branches who are being left out.
- Gregory HasselbeckI hear you. If privacy is comfortable, I don't have an objection to the scope.
- Jordan PikeThat's what I wanted to hear, and I'll be clear about what I'm taking from it. Scope looks reasonable to you, the number isn't a problem in itself, and privacy and security are the gate. Is that fair?
- Gregory HasselbeckThat's fair.
- Jordan PikeGreat. Then let me say what happens on paper. After the call I update the proposal with the staging and the gate we discussed, and I add a line on the branch data check. I send you that, plus the one-page note on roles and permissions. Greg, you forward the note to privacy and security.
- Gregory HasselbeckAgreed.
- Jordan PikeDanielle, you get me the list of branch leads and patient-services people for the first group, and the short paragraph on what the branches lose today.
- Danielle OkonkwoThe list by Friday. The paragraph might take me a little longer, because I want to talk to the regional leads first. Can I have a couple of weeks for that one?
- Jordan PikeA couple of weeks is fine. It lands before the target date, so there's room.
- Gregory HasselbeckWill there be an order form?
- Jordan PikeYes. Once privacy has looked at the note and you're comfortable, I'd send an order form for the expansion under your existing agreement. It would be short. I'll make sure the scope in it matches the proposal word for word, so there's nothing to reconcile.
- Gregory HasselbeckGood. Keep it simple.
- Jordan PikeI will. Is there anything in the proposal you'd want changed before I send it? Anything that jumped out?
- Gregory HasselbeckNot that I can think of. I'd want the gate wording to be clear that we can stop after the first stage.
- Jordan PikeUnderstood, I'll make that explicit. Stage one, review, then your decision on stage two. I'll put it in plain words.
- Danielle OkonkwoOne more from me. The liaisons asked whether they can build their own saved views for the branches, or whether that's something you'd do.
- Jordan PikeGood one. Growth includes the dashboards builder, so your own people can build views. For the first group we'd build the starting set together, so they have something that works from day one, and then Hollie shows the liaisons how to adjust them. You stay in control of it.
- Danielle OkonkwoPerfect. That's what I wanted to hear. They'll love that.
- Jordan PikeI think so too. We're at about twenty-five minutes, so I'm watching the time. Let me make sure I've got this right before we close out. Anything else either of you want to raise?
- Gregory HasselbeckOne thing. If privacy has questions, who answers them?
- Jordan PikeI do, and I'll bring our security contact in if they want technical detail. I'll answer straight. If something isn't what they'd like, I'd rather they hear it from me early.
- Gregory HasselbeckThat's what I wanted to hear.
- Danielle OkonkwoAnd I'll make sure the liaisons know not to put anything in email. They know already, but I'll say it again.
- Jordan PikeAppreciate it. So, recap. Scope is staged, with a gate after stage one. The proposal total is £12,000, separate from your £50,000 Growth subscription, which isn't changing. Privacy and security review the note first, through Greg's office. Danielle sends the first group list by Friday and the value paragraph in a couple of weeks. Target to sign is Friday 13 November 2026, depending on the review.
- Gregory HasselbeckThat matches what I have.
- Danielle OkonkwoSame here.
- Jordan PikeGood. Do you want a short check-in in a couple of weeks, so we can see where privacy has got to? Fifteen minutes, nothing formal.
- Gregory HasselbeckDanielle can join that without me. Unless there's a problem.
- Jordan PikeThat works. If there's a problem, Danielle will tell you and I'll make sure you hear it from me too.
- Danielle OkonkwoDeal. Honestly, Jordan, this was easier than I expected. I thought we'd be going back and forth on price.
- Jordan PikeI think the price was the easy part, because you'd already seen what the brain does. The harder part is making sure it's safe and that the branches actually use it. That's what the next few weeks are for.
- Gregory HasselbeckI agree. Thank you, Jordan. Useful call.
- Jordan PikeThanks, Greg. I appreciate you being straight about the gate. It makes my job simpler.
- Danielle OkonkwoOne last win from the field, and then I'll let you go. A liaison in Wisconsin told me yesterday that her referrer asked her how she always seems to know what happened on the last call. She said, I just look it up. He didn't know what to say.
- Jordan PikeThat's great. That's the brain doing its job. I'll pass that to Hollie, she'll be pleased.
- Gregory HasselbeckI have to drop. Another meeting. Thanks, both.
- Jordan PikeThanks, Greg. Talk soon.
- Gregory HasselbeckBye.
- Danielle OkonkwoOkay, he's gone. That went well, I think. He said no objection to the scope, which from Greg is basically a parade.
- Jordan PikeI read it the same way, but I don't want to over-read it. The privacy review is the real gate, and I'd like to get that note out quickly. Is there anyone on your side I should know about on the privacy side, so I'm not guessing who reads it?
- Danielle OkonkwoIt goes through Greg's office, so they decide. What I'd suggest is you keep the note to one page and put the plain-language summary first. They read the top and decide whether to read the rest.
- Jordan PikeGood advice. Summary first, detail after. I'll do that.
- Danielle OkonkwoAnd if you send it Monday, I'll nudge Greg's assistant on Tuesday. I need this moving.
- Jordan PikeMonday works. I'll send the note first and the updated proposal straight after, so the two arrive together.
- Danielle OkonkwoPerfect. I'll send you the first group list by Friday. Let's loop in the liaisons once privacy says yes, not before. I don't want to get anyone's hopes up.
- Jordan PikeAgreed. I'll keep the forecast honest on my side too. It's open, it's qualified, and it needs the review before it moves.
- Danielle OkonkwoThat's fair. Okay, I'll let you go. You're at time.
- Jordan PikeRight on the clock. Thanks, Danielle. Talk to you in a couple of weeks.
- Danielle OkonkwoThanks, Jordan. Take care.
- Jordan PikeYou too. Bye.