What was said
What this says
As at Fri 9 Oct 2026Discovery call on 16 Sep 2026. Strandvig Energi's analysts lose hours matching records across Salesforce, calls, email and spreadsheets. Lewis Kerr pitched Growth at £44k a year plus £12k implementation; a demo on their data was agreed for the following week.
What happened: Lewis Kerr ran a discovery call with Anders Bech and Anders Kjær on 16 Sep 2026. The pain is the lack of a single view across Salesforce, call recordings, email and spreadsheets.
Customer view: Anders Bech said two analysts spend a couple of hours each per week matching records. Anders Kjær, the Finance Director, said the team spends time on plumbing instead of insight.
Commercial: Lewis pitched Growth at £44k a year plus a one-off £12k implementation over eight weeks. Anders Kjær asked how it would look commercially; no reaction to the price was recorded.
Watch: Anders Bech will check with Anders Kjær before the demo. The evidence does not show a budget or a decision process.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Lewis Kerr to run a demo on Strandvig Energi's own Salesforce and call data.
- Lewis Kerr to send architecture notes for Anders Kjær to review.
Risks
As at Fri 9 Oct 2026- The £44,000 quoted is the v1 list price for Growth; the v2 list for new business is £50,000.
- Finance Director involvement is clear but budget and decision process are not shown.
Opportunities
As at Fri 9 Oct 2026- A new Growth subscription with an eight-week implementation, anchored on hours lost to manual matching.
Transcript
- Lewis KerrHi Anders, thanks for making time. How's the week been?
- Anders BechGood, busy as always. Looking forward to hearing what you've got.
- Lewis KerrPerfect. So I thought we'd spend the next half hour understanding where you are with data and reporting, what's working, what's painful. Sound good?
- Anders BechYeah, that's exactly what we need to talk through.
- Lewis KerrBrilliant. So walk me through your current setup: what systems do you use for CRM, calls, that sort of thing?
- Anders BechWe've got Salesforce for CRM, we record calls, and we've got a fair bit of data scattered across email and spreadsheets. The real problem is our teams spend hours every week trying to match records together. There's no single view.
- Lewis KerrRight. How many people are doing that work?
- Anders BechTwo analysts, maybe a couple of hours each per week. And Anders here from finance gets dragged in when we need accurate numbers.
- Anders KjærIt's frustrating. We're spending time on plumbing instead of insight.
- Lewis KerrThat's exactly what the BG-Demo solves. You connect your systems, Salesforce, calls, email, whatever you have, and you get one queryable layer on top. Everything linked automatically.
- Anders BechAnd where does it live? Do you host it?
- Lewis KerrIt runs inside your Snowflake account. Your data stays with you; we manage the brain layer.
- Anders KjærGood. And commercially, how would that look?
- Lewis KerrI'd pitch you on Growth: that's £44,000 a year, plus a one-off implementation of £12,000 over eight weeks.
- Anders KjærOkay. And what's included in implementation?
- Lewis KerrWe set up your connectors, make sure data's flowing, get the team trained. Typically a day onsite or virtual.
- Anders BechThat makes sense. What's the next step?
- Lewis KerrI'd love to run a demo on your actual data, show you the brain working with Salesforce and your calls. Would next week suit?
- Anders BechYeah, next week works. I'll check with Anders and come back to you.
- Lewis KerrPerfect. I'll send a calendar link. I'll also put over some architecture notes for Anders to review. Does that work?
- Anders KjærYes, do that. Cheers.
- Lewis KerrSpeak soon.