What was said
What this says
As at Fri 9 Oct 2026Proposal call on 1 Jun 2026. Kirsty Walsh and Neil Ashby found the Starter pricing sensible and raised users, exit, upgrade and connector questions. Sophie Ling promised the order form by end of week.
What happened: Sophie Ling walked Kirsty Walsh and Neil Ashby through the Starter proposal on 1 Jun 2026. Both said it looked sensible and Neil called it solid.
Commercial: The proposal is Starter at £22k a year plus £6,000 implementation, four weeks from signature. Kirsty tested user growth beyond fifteen, early exit, a later move to Growth and a fifth connector.
Customer view: Kirsty was told the term is annual with ninety days' notice and that extra users come in blocks. She also heard that a Growth upgrade would be quoted and pro-rated.
Watch: The evidence does not show that the order form was sent or signed. Until it is executed, this remains an open proposal.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Sophie Ling sends the Starter order form promised for the end of that week.
- Confirm whether Stourleigh Logistics has signed and, if so, start the four-week implementation.
Risks
As at Fri 9 Oct 2026- The order form is unsigned, so the deal is still a proposal and the evidence does not show a signature.
- Kirsty asked about exit rights, which suggests some caution about commitment for the full year.
Opportunities
As at Fri 9 Oct 2026- Kirsty's question about going to twenty users points to an additional user pack on Starter.
- Her Growth upgrade question and the possible finance connector are later expansion routes.
Transcript
- Sophie LingMorning, Neil, Kirsty. Thanks for making time. Have you had a chance to look at the proposal and pricing we sent?
- Neil AshbyYeah, we've reviewed it. Pretty clear layout.
- Kirsty WalshI've had a look as well. A few questions, but generally it looks sensible.
- Sophie LingGreat. What are the main questions?
- Kirsty WalshSo the pricing, it says twenty-two thousand annual for Starter, six thousand for implementation. That's twenty-eight all-in for year one. Can you walk me through what that covers?
- Sophie LingAbsolutely. So Starter is our entry tier. You get one team, up to fifteen users, four connectors: in your case, Salesforce and despatch are the priority. The six thousand covers our implementation: scoping, security checks, connector build and test, and training for your team. Takes us four weeks. Then the annual subscription renews each year.
- Kirsty WalshAnd if we want to add more users later? Say we go to twenty?
- Sophie LingWe'd quote you for an additional user pack. It's not pro-rated, you'd buy in blocks. But it's way cheaper than upgrading the whole tier, so it's an option to scale as you grow.
- Neil AshbyOn the implementation, you mention it's four weeks. When does that start from?
- Sophie LingFrom the date you sign the order form. So if you signed at the end of June, you'd be live four weeks later.
- Neil AshbyAnd what if we need it faster?
- Sophie LingWe could potentially compress it a bit, but four weeks is fairly tight for setting up connectors properly. I'd suggest sticking to that timeline.
- Kirsty WalshThe contract says annual with ninety days' notice for renewal. If we decide it's not working, can we exit early?
- Sophie LingThe contract is annual, so you're committed for the twelve months. But if something goes wrong or we're not delivering, we should talk about it. We'd rather solve problems than have you unhappy.
- Kirsty WalshFair enough. And after year one, if we want to upgrade to Growth, how does that work?
- Sophie LingWe'd quote you for the upgrade. Growth is more expensive but you get forty users and eight connectors instead of fifteen users and four. At renewal, we'd offer you the Growth pricing and you'd pay the difference for the remainder of that contract year, pro-rated.
- Neil AshbyOkay. And what happens if we want to add another connector during the year, say finance?
- Sophie LingYou've got four connectors included. If you want a fifth, there's an add-on cost per additional connector. That's documented in the proposal. You'd need to give us a couple of weeks' notice to scope and build it.
- Kirsty WalshAll right, I think that covers the main points. Are you happy, Neil?
- Neil AshbyI am. Looks solid.
- Sophie LingBrilliant. So I'll send you the order form by end of week. You get your team to review, make sure you're happy, and when you're ready, sign and send it back. Once we have that, we'll kick off the implementation and you'll be live within four weeks.
- Kirsty WalshPerfect. Cheers, Sophie.