Maelbeek Assurances / BG-Demo – Proposal
Callcompleted
Maelbeek Assurances · 20 Nov 2025 08:15
Lewis Kerr walked Arnaud Janssens through a Starter proposal at £28k all-in. Arnaud thinks it is in the right ballpark but must run it past Elise. A first-term discount is still to be checked.
What was said
What this says
As at Fri 9 Oct 2026Lewis Kerr walked Arnaud Janssens through a Starter proposal at £28k all-in. Arnaud thinks it is in the right ballpark but must run it past Elise. A first-term discount is still to be checked.
What happened: Lewis Kerr presented a Starter proposal to Arnaud Janssens, Operations Director, on 2025-11-20. Starter covers 15 users and four connectors (Salesforce, Zendesk, email and spreadsheet) with a four-week implementation.
Commercial: Lewis quoted £28k all-in, invoiced as £6,000 for implementation and £22k for the annual subscription. He said there is no discount on renewals but that the first term might have flexibility, and he would check with his team.
Customer view: Arnaud asked about multi-year commitment and later add-ons, and said the proposal is in the right ballpark. He needs to speak to Elise before deciding.
Watch: Elise was not on the call and the transcript does not show her role. The discount is unconfirmed and no decision had been given.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Lewis Kerr to check the first-term discount flexibility with his team and report back to Arnaud Janssens the same day.
- Arnaud Janssens to take the proposal to Elise and return with a decision within a couple of weeks.
Risks
As at Fri 9 Oct 2026- The decision depends on Elise, who was not on the call and whose role the evidence does not show.
- The first-term discount is unconfirmed, so price expectations could shift.
Opportunities
As at Fri 9 Oct 2026- A new Starter subscription with implementation, with later extra users or connectors as add-ons.
Transcript
Lewis KerrRight Arnaud, morning. I wanted to walk through the proposal I've put together.
Arnaud JanssensGreat, thanks for getting that over. Let me pull it up.- Lewis KerrSo you're on Starter tier, that includes 15 users, four connectors. Your team seemed keen on Salesforce, Zendesk, email and spreadsheet. Implementation is four weeks. The all-in cost, including the implementation, is 28,000. We're invoicing that as 6,000 upfront for implementation and then the annual subscription of 22,000.
- Arnaud JanssensOkay. And that 22,000 is the annual recurring, so that renews every year?
- Lewis KerrExactly. And that's our list price for Starter. Standard terms are annual in advance, 30-day contract. We'd go live mid-December if you sign this week.
- Arnaud JanssensRight. And what's included in the implementation?
- Lewis KerrWe set up your Snowflake, connect the four sources, map your fields, do a test refresh, make sure your team is trained. You'd have Thomas as the main contact from your side.
- Arnaud JanssensThat makes sense. Do you offer any discount if we commit for multiple years?
- Lewis KerrNot on renewals, the price is what it is. But for the first term, there might be some flexibility if you're keen to sign soon. Let me check with my team.
- Arnaud JanssensFair enough. What happens if we want to add more users or connectors later?
- Lewis KerrWe can add those as add-ons: extra users or connectors, co-termed to your renewal. We can discuss that if the need comes up.
- Arnaud JanssensOkay. I need to run this past Elise, but I think it's in the right ballpark. When do you need a decision?
- Lewis KerrTo be precise, to hit mid-December go-live, ideally by end of November. So give yourself a couple of weeks.
- Arnaud JanssensThat should be fine. I'll come back to you once I've spoken to Elise.
- Lewis KerrPerfect. I'll check on that discount flexibility and get back to you today. Any other questions?
- Arnaud JanssensI don't think so. Thanks, Lewis.
- Lewis KerrKind regards, Arnaud. Speak soon.