What was said
What this says
As at Fri 9 Oct 2026On the 6 Jul 2026 check-in Rebecca Nuttall reported that questions asked had eased, with the same four users, and that she was confused by an outstanding-invoice email. Daniel Okafor promised to look into both.
What happened: On the 6 Jul 2026 check-in, Daniel Okafor spoke only with Rebecca Nuttall, Head of Operations. She raised a confusing outstanding-invoice email and a plateau in questions asked.
Customer view: The same four people use the brain most days and are happy with it, and one said it saved an hour on a client query. Rebecca put the dip down to workload and the novelty wearing off.
Commercial: Daniel suggested the invoice flag may be a mistake on BG-Demo's side, but the evidence does not show the cause. He also said the renewal was about a month away.
Watch: Questions asked is the best single measure of value, and use rests on four people. The evidence does not show whether the earlier renewal order form was signed.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Daniel Okafor to look into the invoice email and reply to Rebecca by the end of that week.
- Daniel Okafor to bring adoption ideas to Rebecca the following week.
- Daniel Okafor to hold the renewal conversation closer to the renewal date.
Risks
As at Fri 9 Oct 2026- Questions asked have dipped and Rebecca Nuttall describes adoption as plateaued ahead of the renewal.
- Use rests on the same four people, so a loss of one would be felt quickly.
- An outstanding-invoice email confused the customer and may be a BG-Demo billing mistake.
Opportunities
As at Fri 9 Oct 2026- A new dashboard or prompts for questions the team should be asking could lift usage, and the dashboard builder is part of Growth.
- The hour saved on a client query gives a concrete value case for the renewal conversation.
Transcript
- Daniel OkaforHi Rebecca, thanks for your time. How are things?
- Rebecca NuttallGood, busy. I wanted to check in on a couple of things, actually.
- Daniel OkaforOf course. What's on your mind?
- Rebecca NuttallWell, the brain's still being used. The same four people are in there most days. But I got an invoice email from your accounts team a few days ago and I'm a bit confused about it. Says something's outstanding?
- Daniel OkaforAh, okay. I can look into that. Can you forward me the email? It might be something on our end, sometimes invoices get flagged by mistake. I'll come back to you by end of the week with what's going on.
- Rebecca NuttallSure, I'll send it. The other thing is we've noticed the team asking fewer questions lately. Not because anything's wrong with the brain, just seems like adoption's kind of plateaued.
- Daniel OkaforThat's good to know. Are the same four people still using it, or has it changed?
- Rebecca NuttallSame four, yeah. They're still asking stuff, just maybe not as much as a month or two ago. Life's been hectic here so maybe that's just what's happening.
- Daniel OkaforCould be. Is there anything in the data or the tool that's bothering them, or is it just workload?
- Rebecca NuttallI don't think so. When they do use it they seem happy with it. It's just, I don't know, feels like the novelty's worn off a bit maybe.
- Daniel OkaforThat's actually pretty normal. You go from 'oh this is new' to just 'this is how we work now'. The key thing is whether people are still getting value from it. Are they coming back to you saying they like it, or has something shifted?
- Rebecca NuttallNo, they seem fine with it. Actually last week one of them said it saved them an hour on a client query. So it's definitely working.
- Daniel OkaforRight. That's value. Look, here's what I'd suggest, I can come back to you next week with some ideas on how to keep it top of mind. Maybe there are questions the team should be asking but aren't, or a new dashboard that would help. How does that sound?
- Rebecca NuttallYeah, okay. That'd be good.
- Daniel OkaforCheers. So I'll sort out this invoice thing and get back to you by end of the week, and then next week I'll come back with some ideas on adoption. Sound good?
- Rebecca NuttallYeah, that works.
- Daniel OkaforGreat. And Rebecca, just so you know, the renewal's coming up in about a month. Nothing urgent, but we'll have a chat about next year closer to the time. Speak soon.
- Rebecca NuttallOkay, cheers. Speak soon.