Dunholm Precision / BG-Demo – Renewal
Callcompleted
Dunholm Precision · 20 Oct 2025 12:30
With Stuart, Ruth and Karen present, Dunholm Precision accepted the £51k renewal on the same terms: sixty users, annual in advance, thirty days. Stuart will sign once Karen has checked the order form.
What was said
What this says
As at Fri 9 Oct 2026With Stuart, Ruth and Karen present, Dunholm Precision accepted the £51k renewal on the same terms: sixty users, annual in advance, thirty days. Stuart will sign once Karen has checked the order form.
What happened: Ruth said the usage view showed more of the team, including sales engineers, asking questions. She gave a concrete example of answers in minutes rather than an hour on the phone.
Customer view: Stuart called it good enough, and Karen confirmed the terms match what Tom described. Ruth asked for training for new engineers and overnight loading of calls and quality tickets to continue.
Commercial: the order form is to say sixty users plainly, to land before 10 Nov 2025. Stuart will sign when Karen has checked it.
Watch: the order form had not yet been sent, so nothing is executed.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send the order form, showing sixty users plainly, before 10 Nov 2025.
- Daniel Okafor to confirm a training date with Ruth Ackroyd by the end of that week.
- Karen Midgley to check the order form the day it arrives.
Risks
As at Fri 9 Oct 2026- The order form is still to be sent and checked, so the renewal is not yet executed.
- Ruth depends on calls and quality tickets loading overnight, so any broken source would hit confidence.
Opportunities
As at Fri 9 Oct 2026- A training session for new engineers can deepen use across the sales engineering team.
Transcript
Daniel OkaforHello, everyone. Thank you for your time. Let me see who we have. Stuart, Ruth, Karen, and Tom's here. Lovely, that's everyone.
Tom AshdownAfternoon. Or nearly. How was the weekend, all? Anyone get out?
Ruth AckroydWet. What's changed since the last call? I've seen the usage view, so I'll start there.- Daniel OkaforPlease do. You've had the numbers a week now, so I'd like your reading before mine.
- Ruth AckroydMy reading is it's up. More of the team in it, and not just my people. The sales engineers are asking it things now. I checked three customers last week where I'd have been on the phone for an hour, and I had the answer in minutes. Which customer, which part, it just showed me.
Stuart KenyonSo it's working.- Ruth AckroydIt's working, Stuart. I'd say that to you if it wasn't.
- Stuart KenyonGood enough for me. Then it's the money. Tom?
- Tom AshdownRight. So I did the page I promised, and it's with Karen. To recap, you're at £46,600 contracted and invoiced today, sixty users, and the renewal deal comes to £51,000. I've checked that against our price list properly since last time, and it holds.
Karen MidgleyI've got it. I can see how it's built up, and it matches what you described. Can I ask a couple of things on the terms?- Tom AshdownGo for it.
- Karen MidgleyPayment terms. Are they staying at thirty days? And is it annual in advance, as now?
- Tom AshdownThirty days and annual in advance, same as now. If you'd rather it went quarterly, we can do that on request. I'd just want to confirm how that's written before I promise the detail.
- Karen MidgleyAnnual is fine. Cash timing's all right. I wanted to be sure nothing had shifted.
- Stuart KenyonKeep it simple. Same as now, one year, paid up front, thirty days. Done.
- Daniel OkaforIf I may, Stuart, just to close the loop. Is there anything you'd like included in the next year that isn't in this one? Ruth, what would help your team most?
- Ruth AckroydMore of the same, honestly. Keep the calls and the quality tickets loading overnight, that's the thing I lean on. And a bit of training for the engineers who've only just started. They ask the same three questions.
- Daniel OkaforI'd be glad to do a session with them. I'll find a time with Ruth. How is the team finding it, generally? Any grumbles?
- Ruth AckroydNo grumbles. Somebody asked for a quicker way to find a particular part number, but that's a how-to, not a fault.
- Daniel OkaforThat's an easy one to show. I'll add it to the session.
- Karen MidgleyOn the paperwork, will the order form say sixty users plainly? Phil's finished with the summer one and he'll want the same layout.
- Tom AshdownSame layout, sixty users written out. I'll send it so it lands before the date we've pencilled, which is Monday 10 November 2025. Does that still suit?
- Stuart KenyonIt suits. I'll sign it when Ruth's said she's content, which she has, and Karen's checked it.
- Karen MidgleyI'll check it the day it arrives.
- Tom AshdownLovely. Anything else before we go? Anything I've missed?
- Ruth AckroydNo. Send me the evidence of the user count if it changes. Otherwise I'm done.
- Daniel OkaforI'll come back to you on the training date by the end of this week. Thank you all.
- Tom AshdownCheers, everyone. Order form to follow. Speak soon.