Brindlecote Insurance Brokers / BG-Demo – Renewal
Callcompleted
Brindlecote Insurance Brokers · 2 May 2024 09:15
On 2024-05-02 Nell Ashcombe confirmed Starter would renew at £20k with no price increase, quarterly billing, same users and connectors. Ravi Atherton said they were happy with Starter. Daniel Okafor was to send the order form.
What was said
What this says
As at Fri 9 Oct 2026On 2024-05-02 Nell Ashcombe confirmed Starter would renew at £20k with no price increase, quarterly billing, same users and connectors. Ravi Atherton said they were happy with Starter. Daniel Okafor was to send the order form.
What happened: Daniel Okafor, Nell Ashcombe (CEO) and three customer people discussed the renewal. Ed Duckworth said brokers ask the brain questions most days and it has changed how they prep for renewals.
Customer view: Ravi Atherton, Chief Operating Officer, asked whether there would be a price increase. Told no, he said they were happy with Starter.
Commercial: Nell said £20k is locked in while they stay on Starter, quarterly, with fifteen users and four connectors. Growth was mentioned at £44k but not pursued.
Watch: The price promise covers the renewal year only, and this call does not show the signed outcome or later terms.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Daniel Okafor to send the renewal order form on the same terms.
- Customer to sign by the end of May so the subscription continues without a gap.
Risks
As at Fri 9 Oct 2026- Ravi's price increase question shows price sensitivity at the next renewal.
- The price lock was tied to staying on Starter, so later repricing is not covered by this call.
Opportunities
As at Fri 9 Oct 2026- Growth tier at £44,000 was raised but the customer showed no interest in moving.
Transcript
Daniel OkaforMorning, all. Thanks for making the time. Your subscription is up for renewal on first of June, and I wanted to check in on how the year's gone and talk through next steps.
Ed DuckworthIt's been great. People are using it regularly. We've gotten a lot of value.- Daniel OkaforThat's what we like to hear. I know Nell wanted to join this call too. Nell, you there?
Nell AshcombeI'm here. How's Brindlecote getting on?- Ed DuckworthReally well. The brokers are asking questions of the brain most days. It's changed how we prep for renewals.
- Nell AshcombeExcellent. So when we look at your renewal, you're at nineteen five annually. You've been with us for a year, so you've had the new customer discount we gave you. Assuming we renew, that's your rate for the next year as well.
Ravi AthertonNo price increase?- Nell AshcombeNot for renewal. The nineteen five is locked in as long as you're on Starter tier.
Zoe NuttallGood. And the quarterly billing continues?- Daniel OkaforYes, if you want it. Same structure as the first year.
- Ed DuckworthSo it's the same deal, another year?
- Nell AshcombeExactly. Nineteen five a year, payable quarterly, same fifteen users, same four connectors. You can keep going, or if you want to grow, we'd move you to Growth, which is forty-four thousand and opens up more features.
- Ravi AthertonWe're happy with Starter. What do we need to do?
- Daniel OkaforI'll send you a renewal order form. It's the same terms as this year. You sign it, and we'll continue from first of June.
- Zoe NuttallWhen do you need it signed?
- Daniel OkaforEnd of May would be ideal, so we can make sure the subscription is live on the first of June. No gap.
- Ed DuckworthWe can do that.
- Nell AshcombeGreat. Daniel, send the form. And Ed, any last questions?
- Ed DuckworthNo, I think we're good. Thanks.
- Daniel OkaforBest wishes. Speak soon.