Wexmoor Property Group / BG-Demo – Kickoff
Callcompleted
Wexmoor Property Group · 5 Feb 2026 16:00
Kickoff with Dana Whitaker, VP Operations. Her success test is one question answered in minutes by people other than her. Tickets connect first, then calls, then contracts. She is the only user so far, on a 40-user Growth licence.
What was said
What this says
As at Fri 9 Oct 2026Kickoff with Dana Whitaker, VP Operations. Her success test is one question answered in minutes by people other than her. Tickets connect first, then calls, then contracts. She is the only user so far, on a 40-user Growth licence.
What happened: Elena Novak and Hamza Akhtar agreed goals, source order and owners with Dana Whitaker. Tickets come first, then the call recorder, then contracts, with Slack deferred.
Customer view: Dana wants answers in minutes and use by her wider team. She said, "If it only works when I ask it, I've bought a very expensive hobby."
Commercial: Elena confirmed the Growth tier, fifty thousand a year, forty licensed users, term began 2 Feb 2026. Dana agreed and said she signed it.
Watch: Dana is the only user and has told her leadership group to expect something in a few weeks. Permissions on sensitive contracts must be set before contracts connect.
Themes
As at Fri 9 Oct 2026Theme
Kickoff goals and ownership
Importance
neutral
Sentiment
positive
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Dana to send the IT colleague's name and the analyst's name, and Hamza to send the one-page Snowflake note.
- Dana to find the call recording policy and confirm scope with the leasing director.
- Hamza to propose a working session once access is in place, using the boiler question as the first test.
Risks
As at Fri 9 Oct 2026- Dana is the only user, so the brain could stay a personal tool and fail her success test of use by the wider team.
- Delivery depends on IT access and the call recording consent question, and Dana has told her leadership group to expect results within weeks.
- Sensitive contracts with pricing could be exposed to regional managers if permissions are not set before connection.
Opportunities
As at Fri 9 Oct 2026- Forty users are licensed and only a handful of early users are planned, so there is room to widen adoption around the boiler question.
- Slack was named as a possible later source once the first three are right.
Transcript
Hamza AkhtarHello, hello. Can you both hear me all right? I've got a bit of an echo on my side.
Elena NovakGood afternoon, Hamza. Yes, I can hear you clearly. The echo may be my headphones, one moment.
Dana WhitakerHi both. I can hear you. And it's still morning here, just gone ten, so I'm on my first coffee. Bear with me.- Elena NovakOf course. Good morning to you, Dana. Thank you for making the time. Is the weather in Chicago as grim as the forecast I saw?
- Dana WhitakerWorse. It's been minus something all week and half our building managers are complaining about boilers. So you've caught me in a very operations frame of mind, which is probably appropriate.
- Hamza AkhtarHa, yes, that's the job, isn't it. Well, here it's just grey and wet, so nothing to boast about.
- Elena NovakShall I begin? I sent a short agenda by email beforehand, so to confirm, I will restate it so that we are all looking at the same thing. There are four points. Number one, what Wexmoor wants from the brain and how we will know it is working. Number two, the sources we connect first. Number three, who owns what on your side and on ours. Number four, the shape of the next few weeks and what happens after this call.
- Dana WhitakerThat matches what I have. Can I add one thing at the end? I want to talk about who in my team gets access first, because I know I'm the only one logging in right now and that's not the plan.
- Elena NovakAs agreed, we will take that under number three. Thank you, Dana. Perhaps we start with your goals. In the sales process you described a very specific frustration. Could you say it again in your own words, so that Hamza hears it directly from you?
- Dana WhitakerSure. So we manage office and light-industrial space across the Midwest. Tenants raise issues all day long, a lift is out, the loading dock door sticks, somebody's air conditioning is dripping. Those land in the helpdesk. Separately, our leasing people are on calls with tenants about renewals, months before the lease ends, and those get recorded. And then the service contracts, the actual agreements with the lift company, the cleaners, the security firm, they sit in a shared folder that nobody reads until something goes wrong.
- Dana WhitakerWhat I want, simply, is to be able to ask one question and get one answer. Which tenants in this building have raised the same problem three times, are they up for renewal soon, and is the contractor who should be fixing it actually under a service agreement we can hold them to. Today that's an afternoon of me and two analysts copying things between tabs.
- Hamza AkhtarRight, that's really clear, and it's a good example because it touches all three sources at once. Can I ask, when you say the same problem three times, is that something people tag in the helpdesk, or is it free text and you'd be reading it?
- Dana WhitakerMostly free text. There's a category field but honestly it's used loosely. Half of everything ends up under general maintenance.
- Hamza AkhtarOkay, good to know. That's fine, the brain reads the text itself, so we're not relying on the category. It does mean I'll want to look at a sample of tickets with you so we agree what counts as the same problem. Mm, I'll note that for the working session.
- Elena NovakTo confirm, then, the success measure for you is a question like that being answered in minutes rather than an afternoon. Is that correct, Dana? I would like to write it down in those words in the follow-up.
- Dana WhitakerYes. In minutes, and by people who aren't me. That's the bit I care about. If it only works when I ask it, I've bought a very expensive hobby.
- Elena NovakUnderstood. I will make sure that the follow-up states both parts: speed, and use by your wider team.
- Hamza AkhtarFine. Shall I take the sources? So the way this works, and Dana I know you've seen the diagram in the sales deck, is that the brain is built inside your own Snowflake account. Your data doesn't go off to us and sit somewhere else. We set up a space in there, connect the sources, and everything lands in that space.
- Dana WhitakerRight, and that was the thing our IT lead liked. Which, speaking of, I should say, I've asked a colleague in IT to join the next session because she's the one who can actually create things in Snowflake for us.
- Hamza AkhtarThat's helpful, thank you. Honestly, that's the first thing I need. Someone with the rights to create a role and a warehouse for us, or at least to approve them. Without that I can't do anything.
- Dana WhitakerOkay. And is that a big ask? I don't want to promise her something that's a week of work.
- Hamza AkhtarNo, it's small. A role, a small warehouse, and a database for us to write into. I'll send her a one-page note with exactly what to run, and she can read it before she runs anything. About an hour of her time, I'd say, plus whatever internal approval you need.
- Elena NovakI will add that to the action list as number one, with Dana's colleague in IT as the owner on your side and Hamza as the owner on ours. Dana, would you please send me her name by email afterwards so I can copy her.
- Dana WhitakerWill do. Today, probably, before I forget.
- Hamza AkhtarOkay. Then sources. My suggestion is we don't connect everything at once. You have the three that matter for your question: the helpdesk, the call recorder and the contracts folder. I'd go in that order. Tickets first, because they're the cleanest and the quickest to show you something.
- Dana WhitakerWhy tickets first rather than the calls? The calls are what my leasing director keeps asking about.
- Hamza AkhtarFair question. Mainly because the call connector needs a few more permissions, and recordings have more questions around consent and who's allowed to see what. Tickets are quick, so you see something real early, and meanwhile we sort the calls properly. I'd rather you had a good first week than a stalled one.
- Dana WhitakerOkay, that's sensible. Honestly my leasing director will grumble but I can manage her.
- Elena NovakIf I may, on the recordings. Dana, who is the right person on your side to decide which calls are in scope? Are all leasing calls recorded, or only some of them?
- Dana WhitakerOnly the renewal conversations and the ones where a tenant is complaining, as far as I know. The leasing director would be the one to confirm. I think there's a policy, I'll need to find it.
- Elena NovakTo confirm, that is an action for you: find the policy on which calls are recorded, and ask the leasing director whether anything should be excluded. I will write it as number two.
- Dana WhitakerYep. Got it.
- Hamza AkhtarThe third one, contracts. Can I check how they're organised? Is it one folder, a folder per building, or is it chaos?
- Dana WhitakerHa. It's, let's say, partly organised. There's a main folder with a subfolder per property, and then a lot of things that people saved to their own drives and emailed around. I'd say most of the live agreements are in the main folder. Maybe the older ones aren't.
- Hamza AkhtarThat's honestly normal. We'll start with the main folder and tell you what we find. When we index it we give you a list of what was read and what couldn't be, so you can see the gaps rather than guess at them.
- Dana WhitakerGood, I like that. I'd rather know what it can't see.
- Elena NovakNumber three, then. Dana, who owns the contracts folder day to day? We will need someone who can say which agreements are current.
- Dana WhitakerThat'd be one of my analysts. I'll nominate her. She knows where the bodies are buried.
- Elena NovakThank you. Please include her in the same email. Now, to number three on the agenda, ownership more broadly. From BG-Demo, Hamza is your implementation consultant and will be hands on for the build. I am your customer success manager and I will look after adoption, the regular reviews and the relationship afterwards. Your account owner remains Jordan Pike, who agreed the commercial terms with you.
- Dana WhitakerYes, Jordan was great. And I know you're based in Amsterdam, Elena. Is that going to be a problem for us, with the time difference?
- Elena NovakNot at all, but thank you for asking. I will make sure that you have a window each week that suits Chicago, and I will answer in writing within a working day. The calls are a little later in the day for me, which is why we are meeting at this hour.
- Dana WhitakerPerfect. That's all I needed to hear.
- Hamza AkhtarOn the customer side then, we're after four roles, roughly. A sponsor, which is you. A technical contact in IT. A data owner per source, so the helpdesk, the calls and the contracts. And a small group of early users who'll try it and tell us when it's daft.
- Dana WhitakerThe early users I can do. I'm thinking my two regional operations managers and a leasing coordinator. Is that too few? We're licensed for forty.
- Hamza AkhtarNo, that's about right to start. Forty is the licence, you don't need to fill it on day one. Better to have a handful who really use it and shout, then open it up wider once the answers are good.
- Elena NovakI agree. And a point of caution from experience: adoption tends to come from a few visible wins, not from a large invitation. I would suggest that when we widen it, we do so around a real question that your people already ask each other.
- Dana WhitakerThe boiler thing, honestly. Which buildings had the same heating complaint, and what's the contract. That's the question of the week.
- Hamza AkhtarThen that's our first test question. I'll write it down. If we can answer that end to end by the working session, that's a good milestone.
- Dana WhitakerOkay. Can I ask about timing, though? I've told my boss, the, well, the leadership group, that we'd see something in the next few weeks. I don't want to over promise.
- Elena NovakOf course. Hamza will give you the technical sequence, and I will put it into writing with owners. One moment on dates: where a date depends on our Finance team, for example anything about invoicing, I will confirm with them before I give you one.
- Hamza AkhtarFor the build, it goes roughly like this. Week one is access, the Snowflake space and the helpdesk connection. Then the first tickets are in and I show you what's indexed. After that the call recorder, which depends on the consent question we just discussed. Then contracts. Then we sit down and tune the answers on your questions. I don't want to give you a day for each, because it depends on how fast the access comes through on your side.
- Dana WhitakerThat's fair. The access is the thing I can influence. So if I get my IT colleague moving this week, we're good.
- Hamza AkhtarExactly. If the role and warehouse are in place early next week, I'd hope to show you tickets in the brain the week after. I'm saying hope, not promise.
- Dana WhitakerHope is fine. Hope I can work with.
- Elena NovakTo confirm the commercial position, since it sometimes helps to say it aloud at kickoff: the contract is the Growth tier, fifty thousand a year, with forty licensed users, and the term began on 2 Feb 2026. Is there anything in that which differs from your understanding, Dana?
- Dana WhitakerNo, that's what I have. Fifty a year, forty seats. I signed it, so I'd hope so.
- Elena NovakThank you. I ask only because I prefer there to be no surprises later.
- Dana WhitakerTotally. Look, one more thing, and then I'll stop. Who sees what? If my regional managers ask the brain a question, can they see contracts that are only meant for the leadership team? Some of those have pricing we'd rather not have floating around.
- Hamza AkhtarGood, that's exactly the right thing to raise now. The brain respects the permissions of the source where it can, and where it can't, we set up groups so that certain folders are only read for certain people. I'd like to sit down with your analyst and list which folders are sensitive. Then I'll build it that way from the start, instead of fixing it after somebody sees something.
- Dana WhitakerYes. Please. Before, not after.
- Elena NovakI will add that as number four: a list of sensitive contract folders, owner Dana's analyst, to be shared with Hamza before the contracts are connected.
- Hamza AkhtarRight. And one question from me, so I can plan. Does anyone on your side use Slack for operational chatter, tenant issues, that sort of thing? Because it would be a natural place to ask the brain questions later on, though not for now.
- Dana WhitakerSome teams do, yes. It's not consistent. I wouldn't connect it yet. I'd rather get the three right.
- Hamza AkhtarAgreed. Three first. Slack is a conversation for later.
- Elena NovakShall I summarise the actions? Number one, Dana sends the name of her colleague in IT, and Hamza sends the one-page note on the Snowflake role and warehouse. Number two, Dana finds the policy on which calls are recorded and confirms the scope with the leasing director. Number three, Dana nominates the analyst who owns the contracts folder. Number four, the sensitive folders list. Number five, Hamza proposes a working session once access is in place. And I will send all of this in writing today.
- Dana WhitakerThat's everything. I'd add the boiler question as our test, if you've got it.
- Elena NovakAs agreed, I will include it as the first test question.
- Dana WhitakerBrilliant. Thank you both, honestly. This is the first time this project has felt like it has edges.
- Hamza AkhtarGood, that's what we're after. Speak soon, Dana. Elena, thanks.
- Elena NovakKind regards to you both. Thank you for your time, and goodbye for now.
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