Hollins Tarrant / BG-Demo – Renewal
Callcompleted
Hollins Tarrant · 22 Oct 2024 13:45
Renewal call on 22 Oct 2024. Rob Ellery questioned paying for fifteen licences with three regular users, then accepted renewal on Starter at the same price. Tom Ashdown will confirm the figure in writing; the wider rollout is parked.
What was said
What this says
As at Fri 9 Oct 2026Renewal call on 22 Oct 2024. Rob Ellery questioned paying for fifteen licences with three regular users, then accepted renewal on Starter at the same price. Tom Ashdown will confirm the figure in writing; the wider rollout is parked.
What happened: Marcus Bell reported about three regular users and one closed ticket. Rob asked what the company would be paying for, given three users out of fifteen licences.
Customer view: Jenna Price said the three are the people who work most with clients and the pipeline, and that she has not had time to roll it out. Rob then said he would not fight the renewal if Jenna finds it useful.
Commercial: Tom said the plan is to renew Starter at the same money and quoted £20k from memory, saying he would confirm it on the paperwork. Rob heard it as no increase; nothing is yet in writing.
Watch: Rob's acceptance rests on Jenna's word, and the rollout to more people is parked until after the busy period. Claire Haddon asked for the right entity and a purchase order number on the invoice.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown sends the renewal confirmation in writing, same tier and same price.
- Marcus Bell sends Rob Ellery a one-page usage summary and finds a slot with Jenna Price for the wider team.
- Claire Haddon sends the purchase order number and company name for the renewal invoice.
Risks
As at Fri 9 Oct 2026- Rob Ellery asked what the company pays for with three regular users out of fifteen, so value is only accepted on Jenna Price's word.
- The wider rollout is parked, so use may stay narrow and rest on a few people.
- The price is not yet in writing and Tom Ashdown quoted it from memory.
Opportunities
As at Fri 9 Oct 2026- A short session with a couple of consultants could widen use across the fifteen included users.
- Marcus Bell's usage summary gives Rob a one-page value case before the renewal.
Transcript
Tom AshdownAfternoon, all. Can everybody hear me alright? How's everyone's week been? Rob, you're looking well.
Rob ElleryAfternoon, Tom. Busy. Same as ever. How long is this going to be?- Tom AshdownHalf an hour at most, no drama. It's just the renewal, so a few things to line up, and then you're back to it.
Claire HaddonSorry, I'm just in the middle of something, can I join with my camera off? I'm only here for the invoice bit.- Tom AshdownCourse you can, Claire. Jenna, are you there?
Jenna PriceHere, sorry for being a minute late. The team's stretched. Go on.
Marcus BellThanks, everyone. I'll start with usage, then Tom takes the commercial side. I've pulled the numbers. In the last month you've had about three people using the brain regularly, and that's up a little on the quarter before. One ticket in the last month, which we closed.- Rob ElleryThree people. Out of fifteen licences?
- Marcus BellYes, that's fair. Fifteen are included on Starter and you're using a fraction of that. It's the pilot group that Jenna chose at the start, and they're the ones asking questions.
- Rob ElleryTo be straight with you, that's what I'm asking. What would we be paying for? Three people, and the rest of the team doesn't look at it.
- Jenna PriceCan I come in on that, Rob? It's the three of us who spend most time with clients and the pipeline, so they're the ones who need it. The others will get there. I just haven't had the time to roll it out, sorry.
- Rob ElleryHm. Fair enough. Tom, what's the number?
- Tom AshdownSo you're on Starter, the contract runs out at the start of January, and the idea is to renew on the same tier at the same money. Nineteen and a half thousand, that's what I've got in my head. But I'll confirm that on the paperwork before it goes anywhere, I don't want to quote you from memory.
- Rob EllerySame as this year. No increase.
- Tom AshdownSame as this year, yes. Leave that with me, and I'll put it in writing.
- Rob ElleryRight. Then I'm not going to fight it. If Jenna says the team find it useful, that's good enough for me. Jenna, are you happy?
- Jenna PriceI'm happy. I'd like to get a few more people on it, that's all. Can we park the rollout until we're past the busy period?
- Marcus BellOf course. Whenever you want it, I'm happy to jump on a call with a couple of the consultants. Half an hour is all it needs.
- Tom AshdownClaire, you wanted to ask about invoicing?
- Claire HaddonYes, quick one. When the renewal invoice comes, could you just make sure it's addressed to the right entity and has a purchase order number on it? Last time I had to pop it in the pile and then chase. No rush, but it saves me a job.
- Tom AshdownAbsolutely. Could you send me the purchase order number and the exact company name you want on it, and I'll pass it to our finance team so it's right first time?
- Claire HaddonWill do, just give me a day or so. Thanks, Tom.
- Marcus BellSo, to recap. Tom sends the renewal confirmation in writing, same tier, same fifteen users, same price. Jenna and I find a slot in the new year for a short session with the wider team. Claire sends the order number. And I'll send over a usage summary after this call, so Rob's got something to look at.
- Rob ElleryGood. Keep it short, please. A page.
- Marcus BellOne page, Rob. Promise.
- Tom AshdownBrilliant. Thanks, all. Cheers, speak soon.