What was said
What this says
Current to 13 Oct 26Refresh has improved but Veldmaat still does not trust it, usage is flat, and the £50k invoice is held. Joost will only discuss renewal once the invoice is corrected and a month of stable refreshes has passed.
What happened: Elena Novak reported that Ewan's findings were sent and the refresh has completed by 07:00 since the change. Joost Verbeek said the team still checks every morning and he does not trust it yet.
Customer view: Some account managers went back to HubSpot and Zendesk directly. Activity is about eight of forty licensed users, flat on last quarter.
Commercial: Joost holds the open invoice because it was raised at £50k against a £45k order form. Finance has given no confirmed date. The contract ends on 4 Jan 2027 and he warned that without visible value the answer may be no.
Watch: Renewal talk is conditional on two items, the invoice correction and a month of stable refreshes.
Themes
Current to 9 Oct 26Who was there
BB-Demo
Them
Follow-up
Next steps
Current to 9 Oct 26- Joost Verbeek to send the names for the session that week.
- Elena Novak to confirm in writing the next day what Finance says about the invoice.
- Elena Novak to start the renewal conversation once the invoice is corrected and a month of stable refreshes is shown.
Risks
Current to 9 Oct 26- The renewal on 5 Jan 2027 may be declined if value is not visible, and Joost said so plainly.
- Usage is flat at about eight of forty licensed users after account managers went back to the source systems.
- The invoice correction is still not done and Finance has given no confirmed date.
Opportunities
Current to 9 Oct 26- A short session for the five or six people who matter most for merchant risk could lift questions asked.
- A visible refresh record can rebuild trust beyond Sanne's own daily check.
Transcript
- Elena Novak NoneGood morning, Joost. Thank you for making the time. Can you hear me well?
- Joost Verbeek NoneYes, morning. All fine here. Were the actions from the escalation done? I would like to start there.
- Elena Novak NoneOf course. As I emailed, the agenda is: first, the actions from the last call; second, usage; third, the open invoice; fourth, the renewal. Shall I take them in order?
- Joost Verbeek NoneYes. Go.
- Elena Novak NoneTo confirm, Ewan's written findings were sent, and the refresh has been completing by 07:00 since the change went in. I would like to hear from your side whether Sanne sees the same. I know she is not on today.
- Joost Verbeek NoneShe says it is better. She still checks every morning, she does not trust it yet. To be honest, neither do I. A few weeks of good mornings is not the same as the thing being fixed.
- Elena Novak NoneThat is fair. I will make sure the refresh record stays visible to you, so that you are not relying on Sanne's log alone.
- Joost Verbeek NoneGood. So, usage. What do you see?
- Elena Novak NoneOn average, about eight people are active in a given month, out of forty licensed users. That is flat compared with the last quarter. The questions asked are steady, but not growing.
- Joost Verbeek NoneFlat. Yes. After the bad weeks, some of the account managers went back to HubSpot and Zendesk directly. They said, we will check it ourselves. It is understandable.
- Elena Novak NoneI understand. So the trust issue is real, and I would like to answer it with something concrete rather than a reassurance. Would it help if I ran a short session for the account managers and merchant risk, showing the questions that work best and what the freshness record looks like?
- Joost Verbeek NoneMaybe. What would be the outcome? I do not want a training for the sake of it. So what is the plan?
- Elena Novak NoneThe plan is this. One: you tell me which five or six people matter most for merchant risk. Two: I run one session with them, from Amsterdam, in Dutch time. Three: we look in a month whether their questions have gone up. I will write that down.
- Joost Verbeek NoneOkay. I will send you the names. Not today, but this week.
- Elena Novak NoneThank you. Now the invoice. I see one is still open, and I believe you have held it because it was raised at £50,000.
- Joost Verbeek NoneYes. The order form says £45,000. I signed £45,000. We pay on time, you can check. This one I will not pay until it is right. Not out of bad will, it is a matter of principle.
- Elena Novak NoneUnderstood, and I agree with the principle. The executed order form is the reference, and it says £45,000 a year. I raised it with our finance team after the last call. I have not yet had a confirmed date from them for the corrected invoice, and I will not give you one before they have agreed it.
- Joost Verbeek NoneThen it is not done.
- Elena Novak NoneCorrect. It is not done. I will chase it today and I will tell you in writing by tomorrow what Finance has said, even if the answer is that they have not replied.
- Joost Verbeek NoneOkay. Record that it was not done.
- Elena Novak NoneIt is recorded. Now the renewal. The contract ends on 4 Jan 2027, with renewal on 5 Jan 2027. I would like to start that conversation early, so you are not deciding under pressure.
- Joost Verbeek NoneI appreciate that, but I cannot discuss renewal when the refresh was bad and the invoice is wrong. First the basics. Then we talk.
- Elena Novak NoneThat seems a reasonable order. Let me propose it this way: we agree today that the open items are the invoice correction and a month of stable refreshes. When both are done, we meet on renewal.
- Joost Verbeek NoneYes. That is acceptable. And I will say it plainly, if the value is not visible by then, the answer may be no. I tell you honestly.
- Elena Novak NoneThank you for being direct, Joost. It helps me. I would rather know now.
- Joost Verbeek NoneGood. Then we are done?
- Elena Novak NoneAlmost. To summarise the actions. One: you send me the names for the session this week. Two: I confirm in writing tomorrow what Finance says about the invoice. Three: I keep the refresh record visible to you. Four: renewal talk after the first two are resolved. Written actions will follow today.
- Joost Verbeek NoneGood. Thank you, Elena. Tot ziens.
- Elena Novak NoneKind regards, Joost. Goodbye.