B-Glass

Profit and Loss

Commentary

As at Fri 9 Oct 2026

Gross margin % is 69.2% and EBITDA % is -35.8%, both on the wrong side of the illustrative target. Recurring revenue eased from £286k at 31 Aug 2026 to £263k at 30 Sep 2026, which is the movement to watch.

Revenue in the 12 months to 30 Sep 2026 was £3.0m against total cost of £4.1m, leaving EBITDA of -£1.1m, as at 9 Oct 2026.

What moved: Recognised recurring revenue for the month rose from £147k at 30 Sep 2025 to £263k at 30 Sep 2026, having reached £286k at 31 Jul 2026. Headcount rose from 35 to 43 over the same period.

Against target: Recurring % of revenue at 86.0% and S&M % of revenue at 39.3% meet the illustrative target, and gross margin % at 69.2% is short of target. Recurring margin %, development % of revenue, general % of revenue and EBITDA % are outside tolerance, unfavourable.

Watch: Recurring revenue eased from £286k at 31 Aug 2026 to £263k at 30 Sep 2026. EBITDA in the month to 30 Sep 2026 was -£62k.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from
Costs by category, last 12 monthsTop 10 of 12 · scroll for the restUpdated 09 Oct 26
CSV
  1. Payroll£2.9m
  2. Employer NI and pension£0.4m
  3. Marketing£0.2m
  4. Cloud hosting£0.1m
  5. Office rent£0.1m
  6. Recruitment£0.1m
  7. Software tools£69k
  8. Travel£41k
  9. Events£40k
  10. AI inference£38k
  11. Professional fees£29k
  12. Insurance£9k

Ranked largest first; each bar is a share of the largest. The twelve months to 30 Sep 26, from the ledger.

Show the figures as a table
CategoryCost
Payroll£2,865,585
Employer NI and pension£429,840
Marketing£210,087
Cloud hosting£148,279
Office rent£133,560
Recruitment£117,180
Software tools£68,535
Travel£40,533
Events£40,348
AI inference£37,947
Professional fees£29,216
Insurance£9,180
Accountingmade from
Profit and Loss Account £000sUpdated 09 Oct 26
CSV
MeasureSep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26
Recurring147155153161180176205224258268286286263
Non-recurring61830544824846054186030
Revenue153173183215228200289284312286292286293
Gross cost62656973767378828384858486
Gross margin92108115142151128211202230202207202207
Gross margin %60%62%62%66%66%64%73%71%74%70%71%70%71%
Sales & marketing799295909398109100102113100102102
S&M %51%53%52%42%41%49%38%35%33%39%34%36%35%
Development9993100989310010010010097999999
Development %65%54%55%45%41%50%35%35%32%34%34%34%34%
General56777279647266665872586969
General %37%44%39%37%28%36%23%23%19%25%20%24%24%
Operating costs234262266266250270275266260281257270269
EBITDA-143-154-152-123-98-142-64-64-30-80-51-68-62
EBITDA %-93%-89%-83%-57%-43%-71%-22%-22%-10%-28%-17%-24%-21%
Rule of 40, CAC ratio, LTV:CACBy month these are not in the facts measure pl_monthly; their 12-month figures are tiles on the Dashboard (kpis), the one owner of them.

Recognised revenue (invoices spread over their service period); costs from the ledger by function; money in £000s. Monthly: each month end over its month. Quarterly: calendar quarter ends, each over its quarter. Annually: calendar year ends, each over its year (2022 from October, when the company started). Rolling: every month end over the quarter or the year to it. A period's percentages are its own sums' ratios. No depreciation is simulated, so EBIT equals EBITDA. Ratios read green or red against their illustrative (annual) targets only over a year.

HeadcountUpdated 09 Oct 26
CSV
HeadcountSep 25Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26
Gross10111212121113131313131313
S&M10131112121313131313131313
Development11111211111212121112121212
General4444443444445
Total35393939394041424142424243

People employed at each period end, by function.

RevenueUpdated 09 Oct 26
CSV
RecurringNon-recurring
£0£150k£300kJan 24Sep 24May 25Jan 26Sep 26£263k£30kOct 23: Recurring £9,416; Non-recurring £0Nov 23: Recurring £9,642; Non-recurring £18,000Dec 23: Recurring £14,842; Non-recurring £18,000Jan 24: Recurring £19,510; Non-recurring £12,000Feb 24: Recurring £19,640; Non-recurring £0Mar 24: Recurring £23,027; Non-recurring £0Apr 24: Recurring £24,307; Non-recurring £24,000May 24: Recurring £31,981; Non-recurring £0Jun 24: Recurring £31,004; Non-recurring £30,000Jul 24: Recurring £41,627; Non-recurring £12,000Aug 24: Recurring £46,259; Non-recurring £30,000Sep 24: Recurring £51,871; Non-recurring £6,000Oct 24: Recurring £54,938; Non-recurring £12,000Nov 24: Recurring £54,892; Non-recurring £24,000Dec 24: Recurring £65,899; Non-recurring £60,000Jan 25: Recurring £81,369; Non-recurring £12,000Feb 25: Recurring £81,151; Non-recurring £30,000Mar 25: Recurring £100,448; Non-recurring £48,000Apr 25: Recurring £109,241; Non-recurring £12,000May 25: Recurring £116,911; Non-recurring £36,000Jun 25: Recurring £122,530; Non-recurring £30,000Jul 25: Recurring £133,605; Non-recurring £6,000Aug 25: Recurring £139,209; Non-recurring £60,000Sep 25: Recurring £147,206; Non-recurring £6,000Oct 25: Recurring £155,300; Non-recurring £18,000Nov 25: Recurring £153,428; Non-recurring £30,000Dec 25: Recurring £161,067; Non-recurring £54,000Jan 26: Recurring £179,620; Non-recurring £48,000Feb 26: Recurring £176,126; Non-recurring £24,000Mar 26: Recurring £205,086; Non-recurring £84,000Apr 26: Recurring £224,284; Non-recurring £60,000May 26: Recurring £258,464; Non-recurring £54,000Jun 26: Recurring £267,897; Non-recurring £18,000Jul 26: Recurring £285,978; Non-recurring £6,000Aug 26: Recurring £285,934; Non-recurring £0Sep 26: Recurring £262,931; Non-recurring £30,000

One point per month; the dot and figure at the right end are the latest value. Recognised revenue over each period chosen above (36 months, 12 quarters or every year). Invoiced amounts are on Debtors and cash.

Show the figures as a table
PeriodRecurringNon-recurring
Oct 23£9,416£0
Nov 23£9,642£18,000
Dec 23£14,842£18,000
Jan 24£19,510£12,000
Feb 24£19,640£0
Mar 24£23,027£0
Apr 24£24,307£24,000
May 24£31,981£0
Jun 24£31,004£30,000
Jul 24£41,627£12,000
Aug 24£46,259£30,000
Sep 24£51,871£6,000
Oct 24£54,938£12,000
Nov 24£54,892£24,000
Dec 24£65,899£60,000
Jan 25£81,369£12,000
Feb 25£81,151£30,000
Mar 25£100,448£48,000
Apr 25£109,241£12,000
May 25£116,911£36,000
Jun 25£122,530£30,000
Jul 25£133,605£6,000
Aug 25£139,209£60,000
Sep 25£147,206£6,000
Oct 25£155,300£18,000
Nov 25£153,428£30,000
Dec 25£161,067£54,000
Jan 26£179,620£48,000
Feb 26£176,126£24,000
Mar 26£205,086£84,000
Apr 26£224,284£60,000
May 26£258,464£54,000
Jun 26£267,897£18,000
Jul 26£285,978£6,000
Aug 26£285,934£0
Sep 26£262,931£30,000
HRmade from

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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DataRecords
Organisations225
People at customers862
BG-Demo staff records (in post and leavers)58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

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