Budget
Commentary
Current to 14 Oct 26Recurring and non-recurring revenue are both above budget for the year to date, and Land and Expand ARR exceed plan. Lost ARR is the line to watch, at -£218k against budget.
Recurring revenue was £2.1m against a budget of £1.9m in the year to 30 Sep 2026, £283k or 15.2% above, as at 9 Oct 2026.
What moved: Land ARR was £1.3m against a budget of £1.0m and Expand was £416k against £219k, while Lost was -£345k against -£127k. Downsell was £0 against a budget of -£32k, and non-recurring revenue was £324k against £256k.
Against target: no target applies to this page's measures. Status here is read against the illustrative budget, within 5% either side counting as on budget.
Watch: Lost ARR variance is -£218k, or -171.6%, and hosting and inference variance is -£19k, or -14.8%, both unfavourable. These are the only two lines with a negative variance.
| Group / Line | £ | £ Bud | £ Var | % |
|---|---|---|---|---|
| Revenue | 2,470 | 2,119 | 351 | 17% |
| Recurring revenue | 2,146 | 1,863 | 283 | 15% |
| Non-recurring revenue | 324 | 256 | 68 | 27% |
| Cost of sales | -731 | -777 | 46 | 6% |
| Hosting and inference | -149 | -130 | -19 | -15% |
| Customer success and support staff | -582 | -646 | 65 | 10% |
| S&M | -919 | -946 | 28 | 3% |
| Sales and marketing staff | -726 | -741 | 14 | 2% |
| Marketing and events | -192 | -205 | 13 | 6% |
| Development | -886 | -923 | 37 | 4% |
| Engineering and product staff | -886 | -923 | 37 | 4% |
| General | -594 | -651 | 57 | 9% |
| General and admin staff | -317 | -358 | 41 | 11% |
| Overheads | -276 | -293 | 16 | 6% |
| Total | -659 | -1,178 | 519 | 44% |
One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Latest (Sep 26): Actual £3.4m; Budget £3.5m.
Show the figures as a table
| Month | Actual | Budget |
|---|---|---|
| Jan 23 | £0 | £21,375 |
| Feb 23 | £0 | £46,313 |
| Mar 23 | £0 | £85,501 |
| Apr 23 | £37,050 | £110,439 |
| May 23 | £37,050 | £138,939 |
| Jun 23 | £74,100 | £178,127 |
| Jul 23 | £74,100 | £206,627 |
| Aug 23 | £111,150 | £224,440 |
| Sep 23 | £111,150 | £260,065 |
| Oct 23 | £111,150 | £288,565 |
| Nov 23 | £150,150 | £320,628 |
| Dec 23 | £212,750 | £356,253 |
| Jan 24 | £232,250 | £265,738 |
| Feb 24 | £253,300 | £327,114 |
| Mar 24 | £271,825 | £422,043 |
| Apr 24 | £298,275 | £479,714 |
| May 24 | £377,125 | £549,478 |
| Jun 24 | £379,075 | £640,702 |
| Jul 24 | £523,975 | £710,466 |
| Aug 24 | £584,050 | £751,361 |
| Sep 24 | £647,550 | £837,901 |
| Oct 24 | £647,550 | £907,665 |
| Nov 24 | £711,750 | £981,917 |
| Dec 24 | £780,250 | £1,062,197 |
| Jan 25 | £1,015,650 | £863,894 |
| Feb 25 | £1,176,150 | £960,373 |
| Mar 25 | £1,177,125 | £1,107,314 |
| Apr 25 | £1,368,925 | £1,199,198 |
| May 25 | £1,373,075 | £1,301,737 |
| Jun 25 | £1,491,575 | £1,446,631 |
| Jul 25 | £1,623,675 | £1,543,015 |
| Aug 25 | £1,751,375 | £1,605,906 |
| Sep 25 | £1,820,700 | £1,735,710 |
| Oct 25 | £1,844,700 | £1,846,584 |
| Nov 25 | £1,831,800 | £1,960,228 |
| Dec 25 | £1,947,500 | £2,083,272 |
| Jan 26 | £2,149,000 | £2,030,853 |
| Feb 26 | £2,343,950 | £2,137,025 |
| Mar 26 | £2,418,450 | £2,315,985 |
| Apr 26 | £2,793,650 | £2,414,882 |
| May 26 | £3,185,400 | £2,543,892 |
| Jun 26 | £3,297,900 | £2,709,052 |
| Jul 26 | £3,374,400 | £2,819,812 |
| Aug 26 | £3,365,075 | £2,892,489 |
| Sep 26 | £3,353,250 | £3,046,782 |
| Oct 26 | £3,183,042 | |
| Nov 26 | £3,326,905 | |
| Dec 26 | £3,468,201 |
| Group / Line | £ | £ Bud | £ Var | % |
|---|---|---|---|---|
| Revenue | 871 | 796 | 74 | 9% |
| Recurring revenue | 835 | 716 | 119 | 17% |
| Non-recurring revenue | 36 | 81 | -45 | -55% |
| Cost of sales | -255 | -270 | 15 | 5% |
| Hosting and inference | -57 | -48 | -9 | -19% |
| Customer success and support staff | -198 | -222 | 24 | 11% |
| S&M | -304 | -323 | 19 | 6% |
| Sales and marketing staff | -247 | -262 | 15 | 6% |
| Marketing and events | -57 | -61 | 4 | 6% |
| Development | -296 | -322 | 26 | 8% |
| Engineering and product staff | -296 | -322 | 26 | 8% |
| General | -196 | -206 | 9 | 5% |
| General and admin staff | -109 | -123 | 14 | 11% |
| Overheads | -87 | -83 | -5 | -5% |
| Total | -181 | -324 | 143 | 44% |
| Line | £ | £ Bud | £ Var | % |
|---|---|---|---|---|
| BF | 1,948 | 1,948 | 0 | 0% |
| Land | 1,335 | 1,039 | 296 | 29% |
| Expand | 416 | 219 | 197 | 90% |
| Downsell | 0 | -32 | 32 | 100% |
| Lost | -345 | -127 | -218 | -172% |
| Total | 3,353 | 3,047 | 306 | 10% |
| Group / Line | £ | £ Bud | £ Var | % |
|---|---|---|---|---|
| Revenue | 293 | 282 | 10 | 4% |
| Recurring revenue | 263 | 247 | 15 | 6% |
| Non-recurring revenue | 30 | 35 | -5 | -14% |
| Cost of sales | -86 | -90 | 5 | 5% |
| Hosting and inference | -20 | -16 | -3 | -19% |
| Customer success and support staff | -66 | -74 | 8 | 11% |
| S&M | -102 | -109 | 7 | 7% |
| Sales and marketing staff | -82 | -87 | 6 | 7% |
| Marketing and events | -20 | -22 | 1 | 6% |
| Development | -99 | -107 | 9 | 8% |
| Engineering and product staff | -99 | -107 | 9 | 8% |
| General | -69 | -75 | 6 | 8% |
| General and admin staff | -39 | -43 | 4 | 9% |
| Overheads | -30 | -32 | 2 | 7% |
| Total | -62 | -99 | 37 | 38% |