Vikram Sethi
Person
Ellerby Dental Group · Economic buyer
Vikram Sethi is Ellerby's CFO and the commercial decision-maker on the Growth subscription. He agreed the April 2026 renewal after pushing on price. On 5 Oct 2026 he said only about ten people use the brain.
Who they are
Insight
As at Fri 9 Oct 2026Vikram Sethi is Ellerby's CFO and the commercial decision-maker on the Growth subscription. He agreed the April 2026 renewal after pushing on price. On 5 Oct 2026 he said only about ten people use the brain.
Role: Chief Financial Officer at Ellerby Dental Group, CRM role economic buyer, based in Derby. He led the Growth proposal, price negotiation and renewal, and has a platform user account created 23 Apr 2025 without admin rights.
Influence: he decides price and signature. He questioned the jump to £44k on the 11 Mar 2026 call, then agreed to renew. Rebecca Oakes joined him on that call to speak to team use.
Watch: the 5 Oct 2026 check-in shows narrow use and a wish for wider adoption, which sets up a value question at the April renewal. He did not reply to renewal outreach on 22 Jan 2026 and 9 Mar 2026, or to event invitations. The training day dates are not yet set.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ellerby Dental Group | Chief Financial Officer | Economic buyer | vikram.sethi@ellerbydental.example |
Activity
- 5 Oct 2026callEllerby Dental Group / BG-Demo – Check In
- 11 Jun 2026eventBG-Demo Customer Day London
+91 - 25 May 2026email threadBG-Demo Customer Day, Thursday 11 June 2026
- 30 Mar 2026email threadGrowth renewal, order form ready
- 11 Mar 2026callEllerby Dental Group / BG-Demo – Renewal+1
- 9 Mar 2026email threadRenewal call scheduling
- 22 Jan 2026email threadYour BG-Demo renewal, contract renewal in April
- 8 Oct 2025eventData leaders conference (BG-Demo stand)
+9 - 12 Jun 2025eventBG-Demo Customer Day
+48 - 7 Apr 2025email threadOrder form for Growth tier implementation
- 26 Mar 2025callEllerby Dental Group / BG-Demo – Negotiation
+1 - 13 Mar 2025email threadGrowth tier proposal
- 12 Mar 2025callEllerby Dental Group / BG-Demo – Proposal
- 25 Feb 2025eventRevenue leaders roundtable
+24 - 20 Feb 2025email threadRevenue leaders roundtable