Who they are
Insight
Current to 14 Oct 26Heidi Krueger is the CRM champion at Sandusky Bay Mutual Insurance and the lead voice on the Enterprise opportunity. She hesitated on price on 27 Jul 2026, then said she was pretty convinced after the 10 Sep 2026 demo.
Role: VP Agency Relations in Milwaukee, recorded in the CRM as champion. She appears in three calls and one deal, with no email threads or tickets on record.
Influence: she led the customer side of discovery and the demo, asked about freshness, dashboards, new connectors and security, and asked what comes next. The evidence does not show whether she signs or holds the budget.
Watch: the proposal with the 155000 investment is an open item, not signed paper. Her earlier price hesitation and the unknown signatory are the points to settle before the order form.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Sandusky Bay Mutual Insurance | VP Agency Relations | champion | heidi.krueger@sanduskybay.example |
Activity
- 13 Oct 2026callSandusky Bay Mutual Insurance / BG-Demo – Proposal
- 10 Sep 2026callSandusky Bay Mutual Insurance / BG-Demo – Demo
- 27 Jul 2026callSandusky Bay Mutual Insurance / BG-Demo – Discovery
- 11 Jun 2026dealSandusky Bay Mutual Insurance – New