Who they are
Insight
Current to 13 Oct 26Director of Data and Analytics at Etowah Lane Equipment Rental. Opened as the sceptic, now owns the security review and the side-by-side test. Shapes the Enterprise decision, with the CFO and CISO alongside him.
Role: CRM admin contact and Director of Data and Analytics at Etowah Lane Equipment Rental. He appears in three calls and one email thread, with no tickets or deals on record.
Influence: On the 12 May 2026 demo he set three conditions: security comfort, a larger data slice and a story that Signalvane stays. He proposed the like-for-like test and relayed Laura Kessler's question about what the brain would replace. His team owns the security review.
Watch: The 4 Dec 2026 sign target depends on the security review and procurement. Ravi Subramanian will close findings on evidence, not the date. Carlos called the regional permission groups messy.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Etowah Lane Equipment Rental | Director of Data and Analytics | admin | carlos.medina@etowahlane.example |
Activity
- 4 Aug 2026callEtowah Lane Equipment Rental / BB-Demo – Demo
+3
- 7 Jul 2026callEtowah Lane Equipment Rental / BB-Demo – Security Review
- 26 May 2026email_threadSide-by-side test and what it would replace
+1
- 12 May 2026callEtowah Lane Equipment Rental / BB-Demo – Demo
+2