Brooke Dawson
Person
Coorabell Logistics · champion
Brooke Dawson is the named champion at Coorabell Logistics and the main operational contact. She was the only customer attendee at the demo and training, so adoption rests on her. The CFO, Warren Petrie, tests value against cost.
Who they are
Insight
As at Fri 9 Oct 2026Brooke Dawson is the named champion at Coorabell Logistics and the main operational contact. She was the only customer attendee at the demo and training, so adoption rests on her. The CFO, Warren Petrie, tests value against cost.
Role: Brooke is the named champion and main operational contact at Coorabell Logistics. She described the pain in discovery on 23 Feb 2026 and was the only customer attendee at the demo and the training.
Influence: Warren Petrie, the CFO, tested value against cost and said he would talk to Brooke before deciding. Her platform user was created on 18 May 2026 and she is not an admin.
Watch: Adoption across the fifteen users rests on her, and she said her team was impatient during the connector fault on 1 Jun 2026. She accepted that dashboards need an upgrade, which is a possible Growth path.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Coorabell Logistics | National Customer Service Manager | champion | brooke.dawson@coorabell.example |
Activity
- Upcoming
- 27 Oct 2026upcoming callCoorabell Logistics / BG-Demo – Check In
- 19 Nov 2026upcoming eventBG-Demo webinar
+33 - Held
- 6 Jul 2026callCoorabell Logistics / BG-Demo – Training
- 1 Jun 2026callCoorabell Logistics / BG-Demo – Onboarding
- 18 May 2026callCoorabell Logistics / BG-Demo – Kickoff+1
- 8 May 2026email threadLet's get the implementation started
- 26 Mar 2026email threadProposal attached
- 26 Mar 2026callCoorabell Logistics / BG-Demo – Proposal
- 11 Mar 2026callCoorabell Logistics / BG-Demo – Demo
- 4 Mar 2026email threadDemo scheduled
- 25 Feb 2026email threadFollowing up on discovery
- 23 Feb 2026callCoorabell Logistics / BG-Demo – Discovery
- 3 Feb 2026dealCoorabell Logistics – New