What this says
As at Fri 9 Oct 2026Final board pack from the CFO for the quarter to 30 Jun 2025. It states contracted ARR of £1.5m, 39 customers and headcount of 36, and lists what it does not show.
What it is: an internal board pack issued on 16 Jul 2025 by Bridget Kearsley, Chief Financial Officer. It gives three headline figures and is "deliberately short".
Claims: contracted ARR is "the annual subscription value under executed order forms" and excludes one-off implementation fees. Credit notes are one-off adjustments and do not change ARR.
Not settled: the pack does not break ARR down by tier, cohort or region, and shows no new, expansion or lost ARR. It also gives no cash collected, debtor days, forecast or usage trends.
Current: it covers a quarter that ended well before the as-of date, so it is a historical position, not a current one. Three actions sit with Bridget for the next pack.
Body
BG-Demo - Board Pack - quarter to 30 Jun 2025
Status: Final Prepared by: Bridget Kearsley, Chief Financial Officer Issued: 16 Jul 2025 Period covered: the quarter ending 30 Jun 2025
Purpose of this pack
This pack gives the board the headline position for the quarter to 30 Jun 2025: contracted annual recurring revenue, the size of the customer base and the size of the team. It is deliberately short. Where a figure is not stated here, our records do not support quoting it in this pack, and I have said so rather than estimate.
Headline numbers
| Measure | Position at 30 Jun 2025 |
|---|---|
| Annual recurring revenue (contracted) | £1.5m |
| Customers | 39 |
| Headcount | 36 |
For the avoidance of doubt, the ARR figure is the contracted annual recurring revenue. It is the annual subscription value under executed order forms. It excludes the one-off implementation fees we charge when a customer joins.
Annual recurring revenue
Read the whole document (3,950 characters)
- Contracted ARR stands at £1.5m at the quarter end.
- This is the figure I would ask the board to rely on for the subscription base. It is built from executed order forms, not from the CRM deal amounts, which can include implementation fees and sometimes lag the signed paper.
- Invoiced and paid amounts are held in the accounting system. Where those differ from contracted ARR, the executed order form decides the contracted price and the accounting system decides what has been billed and collected.
- Credit notes are treated as one-off adjustments. They do not change ARR.
Commentary: The position is stable and reconciles to contract. This pack does not present a movement against the prior quarter, because a comparison figure is not part of the facts supplied for this issue. I would rather the board saw a clean number today than a bridge I cannot fully cite.
Customers
- We had 39 customers at 30 Jun 2025.
- A customer here means an organisation with a live contract. An organisation shown as a customer in the CRM with no live contract and no invoices since its last term ended is treated as churned and is not counted.
- Where two CRM records belong to the same company, they are counted once, and their ARR is counted once.
Commentary: The base is small enough that individual renewals matter to the total. Each renewal decision carries real weight, and the customer success team owns the renewal notice and the conversation for each one.
Team
- Headcount at the quarter end was 36.
- Headcount is taken from the HR record. A person who has left is not counted, and is not treated as the owner of any account.
Commentary: The team is lean relative to the customer base. Continuity matters: when a named owner or champion moves on, the account needs a clear new owner quickly.
What this pack does not show
In the interest of being plain about the evidence:
- It does not break ARR down by tier, by cohort or by region.
- It does not show new, expansion or lost ARR for the quarter.
- It does not show cash collected, debtor days or forecast.
- It does not show usage trends across the customer base.
I would be grateful if the board would treat these as open items for the next pack rather than assume they are healthy by omission.
Points for the board
- Note the contracted ARR and customer count at the quarter end.
- Note the headcount at the quarter end.
- Agree that the next pack carries a movement bridge for ARR, so that growth and loss can be seen separately.
- Agree that the next pack carries cash collection against due dates alongside ARR.
Next steps
| Action | Owner | Timing |
|---|---|---|
| Add an ARR movement bridge to the next pack | Bridget Kearsley | Next quarter's pack |
| Add cash collection against due dates | Bridget Kearsley | Next quarter's pack |
| Reconcile contracted ARR to invoiced ARR and report any gap | Bridget Kearsley | Before the next pack is issued |
Best, Bridget