What it says
What this says
As at Fri 9 Oct 2026Final board pack issued 16 Jul 2024 by Nell Ashcombe. It reports contracted annual recurring revenue of £379k, 16 customers and headcount of 18 at 30 Jun 2024, taken from executed order forms and HR.
What it is: an internal board pack for the quarter ending 30 Jun 2024, prepared by Nell Ashcombe. It states "Contracted annual recurring revenue stands at £379k across the customer base."
Claims: 16 customers with a live contract and headcount of 18, both at the quarter end. ARR is defined as taken from executed order forms, excluding one-off implementation fees.
Not settled: the pack "does not show movement over the quarter" and does not split customers by tier. It does not report cash, invoicing, usage or support performance.
Currency: it is a point-in-time position from 2024 and is not a current figure. Its next steps promise a bridge, a renewal calendar and a view on delivery capacity.
As found in this document
As at Fri 9 Oct 2026- Date end30 Jun 2024Source: the AI read of this record
Body
BG-Demo - Board Pack - quarter to 30 Jun 2024
Status: Final Prepared by: Nell Ashcombe, Chief Executive Officer and Co-founder Issued: 16 Jul 2024 Period covered: the quarter ending 30 Jun 2024
Purpose of this pack
This pack gives the board the position at the end of the quarter in plain terms: how much contracted recurring revenue we hold, how many customers we serve and how many people it takes to serve them. It is deliberately short. Where the evidence behind a number is thin, the pack says so rather than rounding it into a story.
The approach is simple: say what happened, say how we know.
Headline numbers
| Measure | Position at 30 Jun 2024 |
|---|---|
| Annual recurring revenue (contracted) | £379k |
| Customers | 16 |
| Headcount | 18 |
How to read these:
Read the whole document (5,151 characters)
- Annual recurring revenue is the contracted annual subscription value taken from executed order forms. It is not a CRM estimate and it does not include one-off implementation fees.
- Customers counts organisations with a live contract at the quarter end. An organisation marked as a customer in the CRM with no live contract is not counted.
- Headcount is the number of people employed by BG-Demo at the quarter end, as held by HR.
Commentary: recurring revenue
Contracted annual recurring revenue stands at £379k across the customer base. That is the number we would ask the board to hold us to, because every pound of it can be traced to an executed order form.
Two things matter for the next quarter:
- Renewals. The subscription only keeps its value if each customer renews at the right price. The customer success team owns the renewal notice and the renewal conversation for each account, and the account executive owns any change in commercial terms.
- Growth inside the base. The cheapest new revenue is more users, more connectors or a move up a tier at accounts that already see value. We will report this separately once we can show it cleanly.
This pack does not set the figure against earlier quarters. A like-for-like comparison needs the same definition applied to each period, and we would rather bring that to the board properly than give a rough one now.
Commentary: customers
We serve sixteen customers. With a base this size, each account is individually visible, and each one matters to the total.
What that means in practice:
- A single non-renewal or a single upgrade moves the recurring revenue figure noticeably.
- Key-person risk at a customer, such as a champion leaving, is a real commercial exposure and we track it account by account.
- Reference customers are valuable. The ones who say the brain changed how their weekly meeting runs are the ones we want to learn from.
Commentary: people
Headcount is eighteen. The business is still small enough that most people see the whole customer journey, from discovery through implementation to renewal.
The constraint to watch is delivery capacity. Implementations are fixed-fee and time-bound, so each new customer draws on the same small team that also supports existing accounts. We will tell the board early if the two start to compete.
What the numbers do not show
In the spirit of owning gaps openly:
- The pack does not show movement over the quarter, so it cannot say how much came from new customers, expansion or loss.
- It does not separate customers by tier, so it cannot say how concentrated the revenue is.
- It does not report cash, invoicing or payment timing. Accounting decides what was invoiced and paid, and that view will come from finance.
- It does not report product usage or support performance by account.
None of these is a reason to doubt the headline figures. They are the next layer of detail the board is entitled to expect.
Risks and watch points
| Area | Why it matters | Owner |
|---|---|---|
| Renewal readiness | Recurring revenue is only secure once each renewal is signed at the right price | Customer success |
| Delivery capacity | Fixed-fee implementations compete with support for the same people | Chief Executive Officer |
| Evidence quality | Board numbers must trace to executed order forms and accounting records, not to CRM claims | Chief Executive Officer |
| Concentration | A small customer base means any single account has outsized weight | Chief Executive Officer |
Decisions and asks for the board
- Note the position at 30 Jun 2024: contracted annual recurring revenue of £379k, sixteen customers and a headcount of eighteen.
- Agree that the next pack will include movement over the quarter, a split by tier and a renewal calendar.
- Agree that figures in board packs will continue to be taken from executed order forms and accounting records.
Next steps
- Build the quarter-on-quarter bridge for recurring revenue, so the board can see what moved and why.
- Add a renewal calendar with the owner and notice date for each account.
- Report usage and support health alongside the commercial numbers for the larger accounts.
- Return to the board with a view on delivery capacity before any further hiring decision.
Best, Nell