Penmaen Software - Renewal Proposal
Documentfinal Penmaen Software · renewal_proposal · final · 2026-05-14
BG-Demo's 14 May 2026 renewal proposal for Penmaen Software on the Growth tier, 40 users, annual subscription £48k, term ending 24 Jul 2026. The renewal fee is not confirmed; it is left to the order form.
What it says
What this says
Current to 13 Oct 26BG-Demo's 14 May 2026 renewal proposal for Penmaen Software on the Growth tier, 40 users, annual subscription £48k, term ending 24 Jul 2026. The renewal fee is not confirmed; it is left to the order form.
What it is: a renewal proposal prepared by BG-Demo for Penmaen Software, dated 14 May 2026, stored as final. It proposes "one further annual term" on Growth, and it is not an executed contract.
Commits: nothing binding. It lists a one-year term invoiced annually in advance on standard payment terms, 40 licensed users and standard Growth service levels, "unchanged". Quarterly reviews are run by Marcus Bell.
Not settled: the renewal fee is "To be confirmed in writing by Tom Ashdown with the order form". The text shows £48k as the annual subscription today but does not say what the renewal will cost or whether a price change applies. It names no customer signatory.
Stale: the order form was due "Before 24 Jul 2026", which is before the as-of date. The document does not show whether that order form was signed.
As found in this document
Current to 9 Oct 26- Date end24 Jul 2026Source: object_read:doc_164_019
- Date renewal24 Jul 2026Source: object_read:doc_164_019
- Price£48,500Source: object_read:doc_164_019
- TermOne year, invoiced annually in advance on standard payment termsOne year, invoiced annually in advance on standard payment terms · Source: object_read:doc_164_019
- UsersThe Growth user allowance, 40 licensed usersThe Growth user allowance, 40 licensed users · Source: object_read:doc_164_019
- Service levelsThe standard Growth service levels, unchangedThe standard Growth service levels, unchanged · Source: object_read:doc_164_019
- Renewal feeTo be confirmed in writing by Tom Ashdown with the order formTo be confirmed in writing by Tom Ashdown with the order form · Source: object_read:doc_164_019
The document
Body
Penmaen Software - Renewal Proposal
Prepared for Penmaen Software by BG-Demo, 14 May 2026.
Contacts at BG-Demo: Tom Ashdown, Account Executive, and Marcus Bell, Customer Success Manager.
1. Summary
Penmaen Software has used B-Glass on the Growth tier since 25 Jul 2024. The current term ends on 24 Jul 2026. This proposal sets out how we suggest renewing, what stays the same and the steps to get an order form signed ahead of the end date.
2. Your subscription today
| Item | Detail |
|---|---|
| Organisation | Penmaen Software, Cardiff |
| Tier | Growth |
| Licensed users | 40 |
| Annual subscription | £48k |
| Customer since | 25 Jul 2024 |
| Current term ends | 24 Jul 2026 |
Your customer success team chose Growth to read tickets, renewals and usage for each leisure operator you serve in one place, rather than reconciling several systems by hand.
3. How the brain has been used
- Usage has been steady over the last quarter, with only a very small change in the number of active users.
- No support tickets have been raised in the last thirty days, and there are no high priority issues open.
- All invoices are paid, with nothing overdue.
Read the whole document (2,905 characters)
Your licensed allowance of 40 users leaves plenty of headroom, so there is no pressure to add seats.
4. What we propose
We propose to renew on the Growth tier for one further annual term, starting when the current term ends.
| Element | Proposal |
|---|---|
| Tier | Growth |
| Term | One year, invoiced annually in advance on standard payment terms |
| Users | The Growth user allowance, 40 licensed users |
| Connectors | The Growth connector allowance, as currently configured |
| Service levels | The standard Growth service levels, unchanged |
| Quarterly reviews | Included with Growth, run by Marcus Bell |
| Renewal fee | To be confirmed in writing by Tom Ashdown with the order form |
The renewal fee follows BG-Demo's current price book for Growth renewals and will be set out in full in the order form, so you can see exactly what changes, if anything, from your present subscription.
5. What we would like to do together
- Review which connectors matter most to your customer success team and whether any should change.
- Agree a short refresher for the team, so that more of them are asking the brain questions day to day.
- Look at dashboards your team could build for the operator reviews you run.
6. Next steps
| Step | Owner | Timing |
|---|---|---|
| Walk through this proposal with you | Tom Ashdown | In the next couple of weeks |
| Share usage and value summary | Marcus Bell | Alongside the walkthrough |
| Issue renewal order form with confirmed fee | Tom Ashdown | After the walkthrough |
| Order form signed | Penmaen Software | Before 24 Jul 2026 |
If anything here does not match how you see the account, tell Tom or Marcus and we will put it right before the order form is issued.