Brimscombe Energy - QBR
Documentfinal Brimscombe Energy · qbr_deck · final · 2026-02-16
Final QBR deck for an Enterprise account in good standing: contracted annual recurring revenue £120k, 180 licensed users, contract end 9 Jan 2027. Active users are a little over a quarter of seats and slightly down. No value figure is stated.
What it says
What this says
Current to 13 Oct 26Final QBR deck for an Enterprise account in good standing: contracted annual recurring revenue £120k, 180 licensed users, contract end 9 Jan 2027. Active users are a little over a quarter of seats and slightly down. No value figure is stated.
What it is: a customer success review prepared by Daniel Okafor for the 16 Feb 2026 meeting. It reads the account as stable, with "Invoices overdue | None" and no support tickets in the last 30 days.
Commits: it restates the Enterprise entitlements and says "The executed order form is the reference for price and terms. This review does not change either." It sets owners for a usage review, value examples and renewal planning ahead of 9 Jan 2027.
Unusual: nothing off standard terms. The deck names risks itself: a gentle decline in active users, concentration of use and an unwritten value story.
Not settled: the deck gives no active-user count, no value figure and no renewal price. Timings are loose ("Within the next few weeks"), and the formal renewal notice date is not stated.
As found in this document
Current to 9 Oct 26- Date end9 Jan 2027Source: object_read:doc_154_016
- Date renewal9 Jan 2027Source: object_read:doc_154_016
- Date start10 Jan 2025Source: object_read:doc_154_016
- Licensed users180Source: object_read:doc_154_016
- Contract termFrom 10 Jan 2025 to 9 Jan 2027Source: object_read:doc_154_016
- Enterprise service commitmentsThe Enterprise availability and data freshness commitments, with service credits for bothThe Enterprise availability and data freshness commitments, with service credits for both · Source: object_read:doc_154_016
The document
Body
Brimscombe Energy - QBR
Quarterly business review | Enterprise | Final
Prepared by Daniel Okafor, Customer Success Manager, BB-Demo Account owner: Tom Ashdown Review date: Monday 16 February 2026
Agenda
- Where we are: the account at a glance
- Usage and adoption
- Value: what the brain is doing for key-account, collections and complaints teams
- Support and service
- Commercial position and the road to renewal
- Opportunities and risks
- Plan and owners
The account at a glance
| Item | Position |
|---|---|
| Customer since | 10 Jan 2025 |
| Tier | Enterprise |
| Contracted annual recurring revenue | £120k |
| Licensed users | 180 |
| Contract end | 9 Jan 2027 |
| Invoices overdue | None |
| Customer Success Manager | Daniel Okafor |
| Account owner | Tom Ashdown |
Brimscombe Energy is a licensed business gas and electricity supplier headquartered in Gloucester. It bought Enterprise so that key-account, collections and complaints teams can see each business customer's sites, contracts, calls and bills together in one place.
Headline summary
Read the whole document (6,792 characters)
- A stable account in good standing: invoices are paid on time and there are no open concerns on the service side.
- Usage is steady, with a small dip in active users against the prior quarter. Nothing alarming, but worth understanding before the renewal conversation.
- The number of licensed users is well above the number who use the brain in a typical month. That is both headroom for wider adoption and a question we should be ready to answer on value.
- The contract runs to 9 Jan 2027, so the renewal conversation needs to be planned in good time.
Usage and adoption
What we see
- Active users, measured as a 30-day average, are a little over a quarter of the licensed seats.
- Active users are slightly down on the prior quarter. The change is small, and we read it as a gentle softening rather than a break in habit.
- Licensed seats remain at 180, so the gap between licensed and active users is the main adoption story this quarter.
How we read it
- A steady core of regular users is a good sign for a company of this kind, where a few teams do most of the customer-facing work.
- Headroom is not a problem in itself. It becomes a risk at renewal if nobody can point to who uses the brain and what it saves them.
- We would like to see which teams account for most of the questions asked, and whether any single person carries too large a share.
Questions for the room
- Which teams should be using the brain every week but are not yet?
- Has anything changed in team structure, tooling or workload that explains the small dip?
Value delivered
The reason Brimscombe Energy chose the company brain was to stop teams reconciling systems by hand when a business customer calls, disputes a bill or falls behind on payment.
| Team | What the brain gives them |
|---|---|
| Key account | One view of each business customer's sites, contracts and recent conversations before a review or renewal call |
| Collections | Bills, payment history and prior contact in one place, so the conversation starts informed |
| Complaints | The full trail of calls and correspondence, so a complaint is not handled in isolation |
What we would like to capture today
- One or two recent examples from each team of a question that would previously have taken a long search across systems.
- Any time saved or any complaint resolved faster that the team would be happy to describe in their own words.
We have not put a number on value in this deck. The evidence we hold is usage and service data, and we would rather build the value case together with the teams than estimate it for them.
Support and service
- No support tickets were raised in the last 30 days, and none were high priority.
- No service credits are due and no service-level concerns have been raised with us.
- A quiet support queue next to steady usage is a healthy picture here. We will keep watching it, because silence alongside falling usage would be a different story.
Reminder of the Enterprise entitlements
- Single sign-on and SCIM provisioning
- An executive sponsor at BB-Demo
- The Enterprise availability and data freshness commitments, with service credits for both
Commercial position
| Item | Detail |
|---|---|
| Contracted annual recurring revenue | £120k |
| Term | From 10 Jan 2025 to 9 Jan 2027 |
| Invoicing | Up to date, nothing overdue |
| Seats | 180 licensed users |
- The executed order form is the reference for price and terms. This review does not change either.
- Renewal is the next commercial milestone. We will send the formal renewal notice in line with the contract and would like the value conversation to happen well before it.
- Any change to seats, connectors or add-ons would be handled as a separate conversation with Tom Ashdown.
Opportunities
- Wider adoption of existing seats. Bring in teams that touch business customers but are not yet regular users.
- Training. A short refresher for the key-account, collections and complaints teams, or an on-site training day if the teams would value it.
- Dashboards. Encourage teams to build the views they check every week, which tends to deepen use.
Risks to watch
- Gentle decline in active users. Small now, but a trend if it continues across another quarter.
- Concentration of use. If a handful of people ask most of the questions, the account is exposed if any of them move on.
- Value story not yet written down. Renewal is easier when the teams themselves can say what the brain is worth to them.
Plan and owners
| Action | Owner | Timing |
|---|---|---|
| Review usage by team and by person, and share the findings with the customer | Daniel Okafor | Within the next few weeks |
| Agree two or three value examples with the key-account, collections and complaints leads | Daniel Okafor with the customer team leads | Before the next review |
| Offer a refresher session to teams with low use | Daniel Okafor | Next month |
| Confirm commercial position and any seat changes ahead of renewal | Tom Ashdown | Well before the renewal notice |
| Hold a renewal planning conversation | Daniel Okafor and Tom Ashdown | Ahead of contract end on 9 Jan 2027 |
Next steps
- Daniel will come back to the team with the usage breakdown and a proposed shortlist of value examples.
- The customer teams will tell us which groups they would most like to see using the brain more.
- We will meet again at the next quarterly review to check progress against this plan.
Thank you to everyone at Brimscombe Energy for their time. Just to close the loop: any questions on this deck, please send them to Daniel.
Best wishes, Daniel Okafor Customer Success Manager, BB-Demo