Ellerby Dental Group - Master Services Agreement (signed)
Documentexecuted Ellerby Dental Group · contract · executed · 9 Apr 2025
Executed MSA for the Growth subscription, signed 9 Apr 2025, running 23 Apr 2025 to 22 Apr 2026. Availability 99.5%, P1 response 1 business hour, Annual Subscription Fee £40k after a 10% discount. Auto-renews unless 90 days' notice is given.
What it says
What this says
As at Fri 9 Oct 2026Executed MSA for the Growth subscription, signed 9 Apr 2025, running 23 Apr 2025 to 22 Apr 2026. Availability 99.5%, P1 response 1 business hour, Annual Subscription Fee £40k after a 10% discount. Auto-renews unless 90 days' notice is given.
What it is: the executed master services agreement between Ellerby Dental Group and BG-Demo for B-Glass Growth plus Growth implementation. Total Contract Value is stated as £52k.
Commits: "System Availability: 99.5%", "Priority 1 Response Time: 1 business hour", service credits of "10% of one month's fee if availability falls below 99.5%", and "Net 30 days" billing.
Unusual: a 10% discount on the £44k list subscription, giving £40k. Renewal is automatic unless 90 days' notice is provided.
Not settled: the document does not state the price after the end date of 22 Apr 2026, whether notice was given, or whether the term has since renewed. It does not name the customer signatory. Freshness credits are not mentioned.
As found in this document
As at Fri 9 Oct 2026- Date end22 Apr 2026Source: the AI read of this record
- Date renewal22 Apr 2026Source: the AI read of this record
- Date signed9 Apr 2025Source: the AI read of this record
- Date start23 Apr 2025Source: the AI read of this record
- Price£39,600Source: the AI read of this record
- System Availability99.5%Source: the AI read of this record
- Priority 1 Response Time1 business hourSource: the AI read of this record
- Service Credits10% of one month's fee if availability falls below 99.5%Source: the AI read of this record
- Billing TermsNet 30 daysSource: the AI read of this record
- Annual Subscription Fee£39,600Source: the AI read of this record
- Total Contract Value£51,600Source: the AI read of this record
- Renewal noticeAutomatic renewal occurs unless 90 days' notice is providedSource: the AI read of this record
The document
Body
Ellerby Dental Group, Master Services Agreement
Effective Date: 23 Apr 2025 End Date: 22 Apr 2026 Date Signed: 9 Apr 2025
Parties
Customer: Ellerby Dental Group Service Provider: BG-Demo
Services and Pricing
| Description | Qty | Unit Price | Discount | Net |
|---|---|---|---|---|
| B-Glass – Growth | 1 | £44k | 10% | £40k |
| Implementation – Growth (8 weeks, up to 8 connectors) | 1 | £12k | , | £12k |
Total Contract Value: £52k Annual Subscription Fee: £40k
Scope
The Growth subscription provides multi-team support across your practices, advanced system connector capabilities, dashboards builder, quarterly business reviews, and nightly data refresh.
Service Levels
- System Availability: 99.5%
- Priority 1 Response Time: 1 business hour
- Service Credits: 10% of one month's fee if availability falls below 99.5%
- Billing Terms: Net 30 days
Term
The agreement commences on 23 Apr 2025 and terminates on 22 Apr 2026. Automatic renewal occurs unless 90 days' notice is provided.
Read the whole document (1,204 characters)
Executed on 9 Apr 2025 by Priya Raman, Account Executive at BG-Demo, and authorized by Ellerby Dental Group.
Unusual terms
As at Fri 9 Oct 2026- 10% first-term discount on subscription
- automatic renewal unless 90 days' notice