What it says
What this says
As at Fri 9 Oct 2026Executed MSA signed 23 Dec 2024 for the Growth tier: £42k net annual subscription and £12k one-off implementation. Availability 99.5%, P1 first response 1 business hour. Initial term 6 Jan 2025 to 5 Jan 2026.
What it is: the executed master services agreement and order form between BG-Demo and Kingdon Diagnostics, signed by Tom Ashdown for BG-Demo on 23 Dec 2024. It decides contracted price and terms: "It supersedes any earlier proposal, quote or draft."
Commits: Growth subscription at £44k list with a 5% first-term discount, giving £42k net, invoiced annually in advance, payable within 30 days. Implementation of £12k is one-off, and £54k is total contract value, not an annual price.
Unusual: the 5% discount applies to the first term only. Service credits are on availability only: "A late nightly refresh is not an availability breach and does not attract a credit."
Not settled: the text does not name the customer signatory, and sets no renewal price. Renewal is described only as "a separate conversation" led by Marcus Bell. The initial term ended on 5 Jan 2026, and the document does not show what followed.
As found in this document
As at Fri 9 Oct 2026- Date end5 Jan 2026Source: the AI read of this record
- Date signed23 Dec 2024Source: the AI read of this record
- Date start6 Jan 2025Source: the AI read of this record
- Price£41,800Source: the AI read of this record
- Annual recurring subscription (net)£41,800Source: the AI read of this record
- One-off implementation fee£12,000Source: the AI read of this record
- Total contract value£53,800Source: the AI read of this record
- Subscription billinginvoiced annually in advanceSource: the AI read of this record
- Implementation billinginvoiced as a one-offSource: the AI read of this record
- Payment termsInvoices are payable within 30 days of the invoice date.Source: the AI read of this record
- Availability99.5%Source: the AI read of this record
- P1 first response1 business hourSource: the AI read of this record
- Data refreshNightly refresh complete by 07:00 customer local time on business daysSource: the AI read of this record
- Service credit10% of one month's fee for a month with an availability breachSource: the AI read of this record
- Implementation scopeImplementation – Growth (eight weeks, up to eight connectors)Source: the AI read of this record
The document
Body
Kingdon Diagnostics - Master Services Agreement (signed)
Status: Executed Signed: 23 Dec 2024 Subscription term: 6 Jan 2025 to 5 Jan 2026
Parties
This agreement is made between BG-Demo, a London data business ("BG-Demo"), and Kingdon Diagnostics of Newcastle upon Tyne ("the Customer"), an independent diagnostic imaging network providing MRI and CT services from twelve sites in the North East and Cumbria.
Background
The Customer wishes to use the BG-Demo B-Glass, built and run inside the Customer's own Snowflake account, so that its contract managers can see each trust's referrals, reporting-turnaround tickets and invoices together. BG-Demo will implement and then provide the brain on the Growth tier on the terms below.
Order lines
| SKU | Description | Qty | Unit price | Discount | Net | Recurring |
|---|---|---|---|---|---|---|
| SUB-GROWTH | B-Glass – Growth | 1 | £44k | 5% | £42k | Yes, annual |
| IMP-GROWTH | Implementation – Growth (eight weeks, up to eight connectors) | 1 | £12k | 0% | £12k | No, one-off |
Commercial summary
Read the whole document (3,373 characters)
| Item | Amount |
|---|---|
| Annual recurring subscription (net) | £42k |
| One-off implementation fee | £12k |
| Total contract value | £54k |
The discount on the subscription applies to the first term only. The total contract value includes the one-off implementation fee and is not an annual price.
Term
The subscription starts on 6 Jan 2025 and the initial term ends on 5 Jan 2026. Renewal is a separate conversation between the parties ahead of the end date, led by BG-Demo's customer success manager, Marcus Bell.
Billing and payment
- The subscription is invoiced annually in advance.
- The implementation fee is invoiced as a one-off.
- Invoices are payable within 30 days of the invoice date.
- All amounts are in pounds sterling.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.5% |
| P1 first response | 1 business hour |
| Data refresh | Nightly refresh complete by 07:00 customer local time on business days |
| Service credit | 10% of one month's fee for a month with an availability breach |
Service credits under this agreement are calculated on availability only. A late nightly refresh is not an availability breach and does not attract a credit.
Services and support
BG-Demo will deliver the Growth implementation, connect the Customer's agreed sources up to the connector allowance of the Growth tier, and provide pages, chat, search and the dashboards builder, together with quarterly business reviews, for the term.
Data and confidentiality
The Customer's data stays in the Customer's own Snowflake account. Each party will keep the other's confidential information confidential and use it only for the purposes of this agreement. The separate Data Processing Agreement signed on the same date governs personal data.
Order of precedence
This executed agreement, including the order lines above, decides the contracted price and terms. It supersedes any earlier proposal, quote or draft.
Signatures
Signed for BG-Demo
Name: Tom Ashdown Title: Account Executive Date: 23 Dec 2024
Signed for Kingdon Diagnostics
Title: Authorised signatory, Kingdon Diagnostics Date: 23 Dec 2024
Account owner (BG-Demo): Lewis Kerr Customer success manager (BG-Demo): Marcus Bell
Unusual terms
As at Fri 9 Oct 2026- 5% first-term discount on subscription
- service credits on availability only
- late nightly refresh attracts no credit