Lindqvarn Retail - Master Services Agreement (signed)
Documentexecuted Lindqvarn Retail · contract · executed · 2025-05-23
Executed MSA dated 23 May 2025 for the Enterprise tier, term 1 Jun 2025 to 31 May 2026. Commits 99.9% availability, 30 minutes P1 first response and an annual recurring fee of £99k after a 10% first-term discount.
What it says
What this says
Current to 13 Oct 26Executed MSA dated 23 May 2025 for the Enterprise tier, term 1 Jun 2025 to 31 May 2026. Commits 99.9% availability, 30 minutes P1 first response and an annual recurring fee of £99k after a 10% first-term discount.
What it is: the executed Master Services Agreement between BB-Demo and Lindqvarn Retail, signed 23 May 2025, covering the Enterprise company brain. Total contract value is stated as £129k, the annual subscription plus the one-off implementation fee.
Commits: "Availability | 99.9%", "P1 first response | 30 minutes" and a nightly refresh "Complete by 07:00 Customer local time on business days". The service credit is "10% of one month's fee for each month with a breach", on availability and data freshness.
Unusual: the 10% discount "applies to the first term only", so the £99k fee is not a standing price. Implementation is limited to up to twelve connectors.
Not settled: the end date of 31 May 2026 has passed as of 9 Oct 2026. Renewal terms "will be agreed in writing before that date" and are not in this document. The customer signatory is not named.
As found in this document
Current to 9 Oct 26- Date end31 May 2026Source: object_read:doc_026_005
- Date signed23 May 2025Source: object_read:doc_026_005
- Date start1 Jun 2025Source: object_read:doc_026_005
- Price£99,000Source: object_read:doc_026_005
- Availability99.9%Source: object_read:doc_026_005
- P1 first response30 minutesSource: object_read:doc_026_005
- Nightly refreshComplete by 07:00 Customer local time on business daysComplete by 07:00 Customer local time on business days · Source: object_read:doc_026_005
- Service credit10% of one month's fee for each month with a breach10% of one month's fee for each month with a breach · Source: object_read:doc_026_005
- Credit basisAvailability and data freshnessSource: object_read:doc_026_005
- Annual recurring fee£99,000Source: object_read:doc_026_005
- Implementation fee£30,000 one-offSource: object_read:doc_026_005
- Total contract value£129,000Source: object_read:doc_026_005
- Billing frequencyAnnual, in advanceSource: object_read:doc_026_005
- Payment terms30 days from invoiceSource: object_read:doc_026_005
The document
Body
Lindqvarn Retail - Master Services Agreement (signed)
Status: Executed Version: 1 Date of agreement: 23 May 2025
1. Parties
This Master Services Agreement is made between:
- BB-Demo, a London data business (the "Supplier"); and
- Lindqvarn Retail, a homeware and furniture retailer headquartered in Stockholm (the "Customer").
The Supplier's account owner for this agreement is Tom Ashdown, Account Executive. The Customer's customer success manager at the Supplier is Marcus Bell.
2. Purpose
The Customer is buying the Supplier's company brain: one AI-queryable layer, built and run inside the Customer's own Snowflake account, that joins customer service, e-commerce and store feedback into one view of each customer segment.
3. Term
| Item | Detail |
|---|---|
| Subscription start date | 1 Jun 2025 |
| Subscription end date | 31 May 2026 |
| Tier | Enterprise |
| Billing frequency | Annual, in advance |
| Payment terms | 30 days from invoice |
4. Services and fees
Read the whole document (3,405 characters)
| SKU | Description | Qty | Unit price | Discount | Net | Type |
|---|---|---|---|---|---|---|
| SUB-ENTERPRISE | Company Brain, Enterprise | 1 | £110k | 10% | £99k | Annual recurring |
| IMP-ENTERPRISE | Implementation, Enterprise (twelve weeks, security review, up to twelve connectors) | 1 | £30k | 0% | £30k | One-off |
Annual recurring fee: £99k Total contract value: £129k (the annual subscription plus the one-off implementation fee)
The discount applies to the first term only. All amounts are in pounds sterling.
5. Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.9% |
| P1 first response | 30 minutes |
| Nightly refresh | Complete by 07:00 Customer local time on business days |
| Service credit | 10% of one month's fee for each month with a breach |
| Credit basis | Availability and data freshness |
Service credits are a one-off remedy for the month concerned and do not change the annual recurring fee.
6. Implementation
The Supplier will deliver the Enterprise implementation as a fixed-fee engagement, including support for the Customer's security review. The connectors agreed in the order lines are limited to the number stated in the implementation description above.
7. Invoicing and payment
7.1 The Supplier will invoice the annual subscription annually in advance and the implementation fee as a one-off charge.
7.2 The Customer will pay each undisputed invoice within 30 days of the invoice date.
8. Data and confidentiality
8.1 The Customer's data stays within the Customer's own Snowflake account. The Supplier processes it only to provide the services.
8.2 Each party will keep the other's confidential information confidential and use it only for the purposes of this agreement.
8.3 Personal data is processed under the separate Data Processing Agreement signed on the same date.
9. Renewal
This agreement runs to the end date above. Renewal terms, including pricing, will be agreed in writing before that date, and the Supplier's customer success manager will open that conversation ahead of the end of the term.
10. Signatures
Signed on 23 May 2025.
| For BB-Demo | For Lindqvarn Retail |
|---|---|
| Name: Tom Ashdown | Name: authorised signatory |
| Title: Account Executive | Title: authorised signatory for Lindqvarn Retail |
| Date: 23 May 2025 | Date: 23 May 2025 |
Unusual terms
Current to 9 Oct 26- 10% discount on first term only
- implementation limited to up to twelve connectors
- renewal terms to be agreed in writing before end date