What was said
What this says
As at Fri 9 Oct 2026Second demo with Mick Rhodes. He asked about customer-facing access, which Growth does not offer, accepted nightly refresh and an eight-week go-live, and will take the contracts to Carole and Ricky.
What happened: Mick Rhodes raised questions from Ricky's team: real-time delivery stage tracking, customer access and refresh frequency. Tobias Renwick said the brain can join the stages across systems.
Customer view: Customers cannot log in on Growth, and Mick asked what happens if they upgrade later. Tom Ashdown said the move would be to Enterprise, with no rush.
Commercial: Mick accepted nightly refresh and the one-hour urgent response on Growth. Go-live is eight weeks from kickoff, and kickoff would be the week after signing.
Watch: Mick will send the material to Carole and Ricky and then talk the following week. The evidence does not show the contract signed on this call.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send the contracts and security spec that week.
- Mick Rhodes to share the material with Carole and Ricky and come back the following week.
Risks
As at Fri 9 Oct 2026- Growth is internal only, so the wish for customers to see their own status is not met at this tier.
- Sign-off still depends on Carole and Ricky being aligned and on legal and IT review.
Opportunities
As at Fri 9 Oct 2026- Enterprise upgrade for external customer access, which Mick raised unprompted.
- Faster refresh on a specific connector was mentioned as possible, at added complexity.
Transcript
- Tom AshdownMick, Tobias, how's things?
- Mick RhodesGood, mate. Thanks for another call. I've had some questions come up since last time.
- Tom AshdownGo on.
- Mick RhodesSo Ricky's team was asking about dashboards, specifically, can they track which customers are in which stage of the delivery process in real time? Like, we've got orders, goods in, goods loaded, delivery in progress, delivered. That's all in different systems. Can the brain join that up?
- Tobias RenwickYes, to be precise. We'd build connectors to your WMS, your CRM, and your logistics partner's tracking system if you have one. Then we create a page that shows every customer, their order, the current stage, and the expected delivery date. All in one view.
- Mick RhodesThat's exactly what we need. Who do we need to coordinate that with?
- Tom AshdownYou give us credentials for each system, and we do the rest. If your logistics partner's system needs an API connection, we'll guide you through asking them for it. No drama.
- Mick RhodesOkay. What about if we want to let customers see their own status? Can they log into the brain?
- Tobias RenwickThe honest answer is not in Growth. Enterprise customers can do that. Growth is internal only: your team queries it, builds dashboards, but you're not sharing it outside yet.
- Mick RhodesFair enough. What if we upgrade later?
- Tom AshdownSimple, you'd move to Enterprise, get more users, more connectors, and external access. But there's no rush. You can always do that in a year or two when you've got more data flowing through.
- Mick RhodesAlright. Another question, you said nightly refresh on the data. What if something critical happens during the day and I need to know immediately?
- Tobias RenwickTo be precise, nightly is the default. But the trade-off is it's simple and reliable. If you really need something more frequent: say, a specific connector refreshing every four hours, we can probably arrange that, but it adds complexity. Most customers find nightly is right for their use case.
- Mick RhodesI think nightly is fine for us. We're not that real-time a business.
- Tom AshdownGood. Okay, another thing, you'll have quarterly QBRs with me. That's a check-in to see what you've learned, what's working, what's not, and whether you need to add more stuff or change what you're doing.
- Mick RhodesThat sounds good. Do I need to be prepared for those, or do you come with a deck?
- Tom AshdownI'll come with ideas based on your usage, but really I want to hear from you. We'll look at how many questions you're asking, who's using it the most, what dashboard you've built, what could be next. It's informal.
- Mick RhodesAlright.
- Tobias RenwickOne more thing, when we set up your connectors, we'll do it in a test environment first. You'll see the data flowing, we'll check it's right, then we flip it to production. That way there's no risk of anything breaking your live systems.
- Mick RhodesThat's reassuring. And you're live after that?
- Tobias RenwickEight weeks end to end, so yeah, you'd be live on week eight. The first week is setup, weeks two to seven are connectors, data validation, training, and a week of testing. Then you're live.
- Mick RhodesWhen can we start if we sign the contract next week?
- Tom AshdownWeek after. So if you sign week of, say, the ninth, we'd kick off the week of the sixteenth.
- Mick RhodesSo live would be early December?
- Tom AshdownYeah, roughly. Could be late November if everything runs smooth.
- Mick RhodesOkay. That timing works for us. Anything else I should know?
- Tom AshdownSupport. You're on Growth, so you get one-hour response on anything urgent. We're not twenty-four-seven, but we cover eight till eight, UK time.
- Mick RhodesThat's fine.
- Tobias RenwickAnd if your data team wants to get under the hood, write SQL queries, build custom tables, we can give you access to your Snowflake account to do that. You own your data.
- Mick RhodesOur tech team will love that.
- Tom AshdownRight. So the next step is you get the contracts from me this week. Security spec as well. You run those past legal and IT, and if there's anything, you ping me. If it's all good, you sign and we get a kickoff call in the diary.
- Mick RhodesPerfect.
- Tom AshdownCheers, Mick. Tobias, anything else?
- Tobias RenwickI think that covers it. Happy to answer questions if they come up.
- Mick RhodesGood. I'll send this to Carole and Ricky, make sure they're aligned, and then we'll chat next week.
- Tom AshdownBrilliant. Speak soon, Mick.
- Mick RhodesCheers, Tom. Cheers, Tobias.
- Tobias RenwickBye, Mick.