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Tom Ashdown

Gilberdyke Freight / BG-Demo – Demo

Callcompleted

Gilberdyke Freight logo Gilberdyke Freight · 25 Sep 2023 15:45

Demo for Mick Rhodes and Ricky Blanchard on a four-connector set-up. Tom quoted 56,000 for the first year, all-in. Mick closed with "Let's go with it", subject to the security spec and contract.

What was said

What this says

As at Fri 9 Oct 2026

Demo for Mick Rhodes and Ricky Blanchard on a four-connector set-up. Tom quoted 56,000 for the first year, all-in. Mick closed with "Let's go with it", subject to the security spec and contract.

What happened: Tobias Renwick demoed the brain on a sandbox with Salesforce, the WMS and Xero connected. Tom Ashdown proposed four connectors to start, including email from Google Workspace.

Customer view: Mick wanted visibility across pipeline and stock, and said so again during the demo. Ricky asked whether a non-technical person could use it and was told about the on-site training day.

Commercial: Tom quoted 56,000 for the first year, subscription and implementation together, with about eight weeks to go live and annual renewal after that. Mick said "Let's go with it", but the security spec and contract still had to be reviewed by his tech and legal teams.

Watch: the call does not show a signed order form. The tier is not named, and the first-year figure is a quote, not an executed price.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Demo and verbal go-ahead
Importance
upsell
Sentiment
positive
Voice
decision-maker

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Tom Ashdown to send the security spec and contract by end of week.
  • Tobias Renwick to be the technical contact during implementation.

Risks

As at Fri 9 Oct 2026
  • The security spec and contract were still to be reviewed by Gilberdyke's tech and legal teams before signing.

Opportunities

As at Fri 9 Oct 2026
  • More connectors beyond the first four were offered once the customer is live.

Transcript

  1. Tom Ashdown
    Tom Ashdown
    Right, everyone in? Mick, Ricky, Tobias and I, we're all here. Good. Cheers for making time again.
  2. Mick Rhodes
    Mick Rhodes
    No bother, mate. Ricky's keen to see what this looks like from his end.
  3. Ricky Blanchard
    Ricky Blanchard
    Yeah, I want to understand how this helps with what we're doing.
  4. Tobias Renwick
    Tobias Renwick
    I'll show you. Mick, you mentioned you're pulling data from Salesforce, the WMS, and Xero. I've got a sandbox here with your systems connected.
  5. Tobias Renwick
    Tobias Renwick
    This is the brain. I'm going to ask it to show me all open orders with no warehouse receipt in the past three days.
  6. Tobias Renwick
    Tobias Renwick
    See, it's pulling from Salesforce for the orders, and from your WMS to check if goods have been received. One answer from multiple systems. No copy-paste.
  7. Ricky Blanchard
    Ricky Blanchard
    Right. So I can see what's coming in?
  8. Tobias Renwick
    Tobias Renwick
    Exactly. And Mick, you see this page here? This is a dashboard we built. Top shows pipeline by stage from Salesforce. Bottom shows warehouse utilisation. So you can see if you're at risk because a deal is moving fast but you don't have stock to ship.
  9. Mick Rhodes
    Mick Rhodes
    That's exactly what I was saying in the first call. We need that visibility.
  10. Tom Ashdown
    Tom Ashdown
    Right. And Carole can build a page showing invoiced deals, deals shipped, cash at risk. All from Xero and Salesforce at once.
  11. Mick Rhodes
    Mick Rhodes
    Can we change what's on these pages, or are they fixed?
  12. Tobias Renwick
    Tobias Renwick
    You build them. We have a dashboard builder: it's drag and drop, nothing fancy, but you can add charts, tables, whatever you need.
  13. Ricky Blanchard
    Ricky Blanchard
    What if I'm not technical? Can I do this?
  14. Tobias Renwick
    Tobias Renwick
    It's designed for everyone. We run a training day at the start, walk you through it, and then we're on the other end of the phone if you hit anything.
  15. Tom Ashdown
    Tom Ashdown
    Right, so on connectors, we'll set up four to start. Salesforce, WMS, Xero, and email from Google Workspace. More after that if you want them.
  16. Mick Rhodes
    Mick Rhodes
    Okay. Tobias, what about security? We've got data we don't want floating around.
  17. Tobias Renwick
    Tobias Renwick
    To be precise, all your data stays in your Snowflake account. We never touch it. Encryption in transit and at rest. You can audit who's accessing what, when.
  18. Tom Ashdown
    Tom Ashdown
    We'll send you a full security spec this week. You can run it past your tech team.
  19. Ricky Blanchard
    Ricky Blanchard
    Who's going to train us?
  20. Tom Ashdown
    Tom Ashdown
    I'll be on the implementation, that's me and sometimes Tobias. We'll do a day on-site with your team, show you how to ask questions, build pages. Then I check in with you every week for the first month, then quarterly after that.
  21. Ricky Blanchard
    Ricky Blanchard
    That sounds good.
  22. Tom Ashdown
    Tom Ashdown
    Right. So in terms of what you'd invest: we're looking at 56,000 for the first year, all-in. That's subscription and implementation together. The implementation takes about eight weeks from kickoff to you being live.
  23. Mick Rhodes
    Mick Rhodes
    And then it's annual renewal after that?
  24. Tom Ashdown
    Tom Ashdown
    Yeah, annual. We'll talk renewal 90 days before it ends, see what you've learned, if you want to add stuff, all that.
  25. Mick Rhodes
    Mick Rhodes
    Okay. What's the next step, then?
  26. Tom Ashdown
    Tom Ashdown
    I'll send you the security spec and the contract. Have a look, get your tech team and legal team to check it over. If there's anything to change, we'll chat about it. If it all looks good, we sign and we kick off.
  27. Tobias Renwick
    Tobias Renwick
    And I'll be the person you ping if you've got technical questions during the implementation.
  28. Ricky Blanchard
    Ricky Blanchard
    Good to know.
  29. Mick Rhodes
    Mick Rhodes
    When would you want to start, if we signed next week?
  30. Tom Ashdown
    Tom Ashdown
    Probably the week after. Give you a few days to get your Snowflake environment set up, sort credentials with each system, and then we dig in.
  31. Mick Rhodes
    Mick Rhodes
    Right, that's doable.
  32. Tom Ashdown
    Tom Ashdown
    Cheers. I'll get those docs to you by end of week. Anything else?
  33. Ricky Blanchard
    Ricky Blanchard
    I think we're good.
  34. Mick Rhodes
    Mick Rhodes
    Yeah, we're sorted. Let's go with it.
  35. Tom Ashdown
    Tom Ashdown
    Brilliant. Cheers, both. Speak soon.
  36. Mick Rhodes
    Mick Rhodes
    Cheers, Tom.
  37. Ricky Blanchard
    Ricky Blanchard
    Cheers.

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