Marsden Vale Recruitment / BG-Demo – Renewal
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Marsden Vale Recruitment · 21 Aug 2025 11:15
On 21 Aug 2025 Jonathan Marsden agreed to renew on Starter at the same £20k and declined Growth at £44k. Only about two people use the brain against 15 included seats, so the value case is thin.
What was said
What this says
As at Fri 9 Oct 2026On 21 Aug 2025 Jonathan Marsden agreed to renew on Starter at the same £20k and declined Growth at £44k. Only about two people use the brain against 15 included seats, so the value case is thin.
What happened: Tom Ashdown and Marcus Bell proposed carrying Marsden Vale forward on Starter at £20k, the v1 price. Jonathan accepted and said he would sign the order form.
Customer view: Jonathan called the brain useful, but Charlotte Haigh said it is mainly her and Shannon using it day to day. Marcus put average active users at about two a month.
Commercial: Growth at £44k was raised and turned down with "Starter's fine for now." Charlotte asked about adding users or connectors, so extras remain an open question.
Watch: Use sits with two people against 15 users included, a key-person and value risk at the next renewal. The evidence does not show whether the order form was drafted or signed.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to draft the Starter order form at £19,500 and send it to Jonathan Marsden for signature.
- Marcus Bell to send Charlotte Haigh usage reports and discuss what to do differently next year.
Risks
As at Fri 9 Oct 2026- Only about two people use the brain against 15 users included, so the value case is thin at the next renewal.
- Day-to-day use rests on Charlotte Haigh and Shannon, a key-person exposure.
Opportunities
As at Fri 9 Oct 2026- Charlotte asked about extra users or connectors, which could be priced as add-ons on Starter.
- Growth was declined for now but stays open if the team expands.
Transcript
Tom AshdownRight, thanks for joining. How's it been going with the brain? You've been with us about a year now.
Jonathan MarsdenYeah, it's been useful. The team's definitely using it.
Marcus BellGood to hear. I've pulled the numbers, over the last year, you've averaged about two active users a month. Questions asked are steady. You're using search mostly, some dashboards.
Charlotte HaighYeah, it's mainly me and Shannon using it day-to-day. But I think the business sees the value.- Tom AshdownBrilliant. So we're coming up on your first renewal. Contract ends end of next month. What we'd like to do is carry you forward on Starter. Same plan, £19,500 a year.
- Jonathan MarsdenSame price?
- Tom AshdownYeah, you're grandfathered on the v1 pricing, so it stays at £19,500. That's a good deal for you, by the way. New customers are paying more these days.
- Jonathan MarsdenOK, that's fair. When would you need an answer?
- Marcus BellWe need a decision by mid-September so we can get the paperwork sorted. Contract runs through to the end of September.
- Charlotte HaighAnd if we wanted to add more users or more connectors, would we have to upgrade?
- Marcus BellNot necessarily. You've got 15 users and 4 connectors included. If you want to go beyond that, we can add them as extras. Tom can sort out the pricing for that. Or if you want to move to Growth, you'd get 40 users and 8 connectors, plus dashboards, which you can do now, and quarterly QBRs instead of six-monthly checks.
- Jonathan MarsdenWhat's Growth cost?
- Tom AshdownI'll confirm the exact number, but Growth is £44,000 a year. That's a significant jump, so I'd only suggest it if you see the team expanding or you want more features.
- Jonathan MarsdenNo, Starter's fine for now.
- Tom AshdownNo problem. So we'll go ahead and prepare the renewal paperwork for Starter at £19,500. Marcus, will you follow up with Charlotte on any usage questions?
- Marcus BellYeah, I'll send over usage reports and we can chat about whether there's anything you want to do differently in the next year.
- Charlotte HaighSounds good.
- Tom AshdownBrilliant. So I'll get the order form drafted and over to you by end of week. Jonathan, you're the signature, yeah?
- Jonathan MarsdenYeah, I'll sign it.
- Tom AshdownPerfect. Cheers, both. Speak soon.