Marsden Vale Recruitment / BG-Demo – Proposal
Callcompleted
Marsden Vale Recruitment · 6 Aug 2024 15:00
Proposal call on 6 Aug 2024: Charlotte Haigh weighed a £26k Starter package, asked for a discount on the first year and said she would consult Jonathan. Tom Ashdown is to return with a revised number by Friday.
What was said
What this says
As at Fri 9 Oct 2026Proposal call on 6 Aug 2024: Charlotte Haigh weighed a £26k Starter package, asked for a discount on the first year and said she would consult Jonathan. Tom Ashdown is to return with a revised number by Friday.
What happened: Tom Ashdown walked Charlotte Haigh through a Starter proposal of £26k, made up of £20k for the annual subscription and £6,000 for implementation. Charlotte asked for something off the first year.
Customer view: She needs to take the discount question to Jonathan before deciding, and asked whether legal must review the order form. Tom said most small businesses just sign it.
Commercial: Tom offered to take the request to his manager and return with a revised number by Friday. Growth (40 users) was raised as a route if the team outgrows 15 users, to be handled at renewal.
Watch: Tom said the term renews every January and also that it runs through to next August. The evidence does not show which date the order form holds.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send a revised proposal by Friday.
- Charlotte Haigh to speak to Jonathan and respond on the discount.
- Tom Ashdown to prepare the order form once Charlotte approves.
Risks
As at Fri 9 Oct 2026- The discount request could delay the decision if the revised number is late or lower than hoped.
- Tom gave two renewal timings, January and August, so the term date is unclear from the call.
Opportunities
As at Fri 9 Oct 2026- Growth was raised as the route if the team needs more teams or more than 15 users, to be handled at renewal.
Transcript
Tom AshdownHi Charlotte. I'm sending over the proposal now. Have you had a chance to look at it yet?
Charlotte HaighJust opened it. So the total is £25,500 for everything?- Tom AshdownThat's right. Nineteen and a half thousand for the annual subscription, and six thousand for the implementation. Four weeks to get you live, and then it renews every January.
- Charlotte HaighAnd the implementation, that's everything? Setup, training, getting our data in?
- Tom AshdownAll of it. We build the connectors, run through your team, make sure everyone's confident. Four weeks from you saying yes.
- Charlotte HaighOkay. And if we wanted to add more users later, more than 15?
- Tom AshdownYou can. Starter's soft-capped at 15, so you could grow beyond that, but if you're thinking you'll go significantly bigger, more teams, more users, we'd look at Growth. That's 40 users, more connectors, more features. But we'd handle that at renewal.
- Charlotte HaighIs there anything you could shift on the price?
- Tom AshdownI can check with my manager. What sort of number are you thinking?
- Charlotte HaighWe were hoping for a bit off the first year. Just to get us started.
- Tom AshdownFair enough. Let me take that back and see what I can do. I'll get back to you by end of the week with a revised number.
- Charlotte HaighThanks. What's the contract, a year?
- Tom AshdownTwelve-month term. It'll run through to next August, then it renews. Standard terms, we've got an order form that lays it all out. You'll sign that and we're off.
- Charlotte HaighDo we need legal to look at it?
- Tom AshdownIt's a pretty standard agreement. Most small businesses just sign it. But if you want your legal team to look, that's fine, just let me know and I'll send it over earlier. No drama.
- Charlotte HaighOkay. And you mentioned a CSM, who's that?
- Tom AshdownYeah, Marcus. He'll own the implementation, stay with you through the four weeks, then he'll do a quarterly check-in to make sure you're getting value. If you need anything, he's your first call.
- Charlotte HaighThat's good. So we've got him and you to lean on?
- Tom AshdownExactly. I'll be here for any commercial questions, he'll own the relationship day-to-day. You're in good hands.
- Charlotte HaighOkay. So what's the timeline for us to decide?
- Tom AshdownNo rush, but the sooner the better. If you're ready to sign in the next week or two, we can kick off straight away and have you live in early September. If it takes longer, we'll work around your schedule.
- Charlotte HaighLet me talk to Jonathan and I'll get back to you once I hear back on the discount.
- Tom AshdownGood plan. I'll have that revised proposal for you by Friday. Once you give it the thumbs up, we'll get the order form ready and get you set up.
- Charlotte HaighPerfect. Cheers, Tom.
- Tom AshdownCheers, Charlotte. Speak soon.