B-Brain
Tom Ashdown

Marsden Vale Recruitment / BB-Demo – Discovery

Callcompleted

Marsden Vale Recruitment logo Marsden Vale Recruitment · 2024-07-04 15:45

Discovery call on 4 Jul 2024. Jonathan Marsden and Charlotte Haigh described scattered client data. Tom Ashdown quoted Starter at £20k plus £6,000 implementation and agreed a demo on their own data.

What was said

What this says

Current to 13 Oct 26

Discovery call on 4 Jul 2024. Jonathan Marsden and Charlotte Haigh described scattered client data. Tom Ashdown quoted Starter at £20k plus £6,000 implementation and agreed a demo on their own data.

What happened: Tom explained the brain and asked how client data is managed. Charlotte and Jonathan described a CRM, spreadsheets, emails and call notes, with Charlotte pulling it together by hand.

Customer view: Jonathan called it a pain point. Charlotte asked how up to date it is and whether they could try it before committing.

Commercial: Tom proposed Starter at £20k a year plus a one-off £6,000 implementation, £26k in all, about four weeks to go live. Jonathan asked what the price includes.

Watch: The call is a prospect conversation, not a contract. The demo with Hannah was only proposed for the following week, and the evidence does not show it was held or what followed.

AI · claude-sonnet-5-5 · 13 Oct 2026

Themes

Current to 9 Oct 26
Theme
Discovery: scattered client data
Importance
upsell
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to confirm the demo with Hannah, the Solutions Engineer, and send Charlotte and Jonathan a link.
  • Run the demo on Marsden Vale's own data, proposed for midday the following week.

Risks

Current to 9 Oct 26
  • Charlotte asked to try the product before committing, so the buying decision is not yet made.
  • Jonathan asked whether the price covers setup, training and support, which suggests price sensitivity.

Opportunities

Current to 9 Oct 26
  • Starter tier fits a single team with Salesforce, Outlook and the cloud call recorder, all of which Tom said can be connected.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Morning Charlotte, Jonathan. Thanks for taking the time. How's the week going?
  2. Charlotte Haigh
    Charlotte Haigh None
    Morning Tom. Yeah, good, busy, you know. We're keen to hear what you've got for us.
  3. Tom Ashdown
    Tom Ashdown None
    Great. So I've done a bit of research into Marsden Vale and I know you're placing engineering and manufacturing roles across the Midlands. What I'd like to understand today is: how are you managing all the data about your clients, your open roles, invoices, communication, across different systems?
  4. Jonathan Marsden
    Jonathan Marsden None
    It's a pain point, to be honest. We've got the CRM, spreadsheets, emails, call notes. Charlotte spends a lot of time pulling information together when a client calls with a question.
  5. Charlotte Haigh
    Charlotte Haigh None
    Yeah. Often we don't know the full picture without digging. And if someone's away, nobody else knows what's been discussed.
  6. Tom Ashdown
    Tom Ashdown None
    That's exactly the problem we solve. So imagine Charlotte gets a call from a client and she can search their name and see every call you've had with them, every contract, every invoice, all in one place. No more piecing it together.
  7. Jonathan Marsden
    Jonathan Marsden None
    And that's all in one system?
  8. Tom Ashdown
    Tom Ashdown None
    Exactly. The brain, we call it. It sits inside your Snowflake account and pulls from your CRM, your email, your call recorder, your accounting system, whatever you use. You search for a client, you get everything.
  9. Charlotte Haigh
    Charlotte Haigh None
    And how up to date is it?
  10. Tom Ashdown
    Tom Ashdown None
    We refresh every night. So tomorrow morning you've got all of today's data: calls, invoices, whatever. Ready to go.
  11. Jonathan Marsden
    Jonathan Marsden None
    What's the cost?
  12. Tom Ashdown
    Tom Ashdown None
    For a team your size, I'd look at our Starter tier. That's £19,500 a year subscription, plus a one-off implementation of £6,000. So £25,500 all-in to get you running. Takes about four weeks to go live.
  13. Jonathan Marsden
    Jonathan Marsden None
    And that includes everything? Setup, training, the ongoing support?
  14. Tom Ashdown
    Tom Ashdown None
    The implementation is the setup and initial training, that's included. Then you've got the subscription, which includes support. If you hit any snags, you've got a team on the other end.
  15. Charlotte Haigh
    Charlotte Haigh None
    Can we try it first? See if it works for us before we commit?
  16. Tom Ashdown
    Tom Ashdown None
    We do a demo on your actual data. So I'd bring in Hannah, she's our Solutions Engineer, and we'd walk through how the brain would work with your systems. That's no commitment, just a look under the hood.
  17. Jonathan Marsden
    Jonathan Marsden None
    That sounds reasonable. When could you do that?
  18. Tom Ashdown
    Tom Ashdown None
    Next week? I'll check with Hannah and get something in the diary. Would midday suit you both?
  19. Charlotte Haigh
    Charlotte Haigh None
    That's fine with me.
  20. Jonathan Marsden
    Jonathan Marsden None
    Yeah, midday works.
  21. Tom Ashdown
    Tom Ashdown None
    Perfect. I'll send you a link once I've confirmed with Hannah. And between now and then, is there anything else you want to know?
  22. Charlotte Haigh
    Charlotte Haigh None
    Can you connect to our specific systems? We use Salesforce, Outlook, and the cloud call recorder.
  23. Tom Ashdown
    Tom Ashdown None
    All of those, yeah. Salesforce, definitely. Email, yep. Call recorder, what system?
  24. Charlotte Haigh
    Charlotte Haigh None
    It's the cloud version.
  25. Tom Ashdown
    Tom Ashdown None
    Perfect. Hannah'll have everything hooked up by the demo. Anything else?
  26. Jonathan Marsden
    Jonathan Marsden None
    I think that's it. Looking forward to seeing it.
  27. Tom Ashdown
    Tom Ashdown None
    Great. I'll get that demo sorted and speak soon. Cheers, both.

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Email threads3,013
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Deals315
Invoices285
Events49
News items119

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