B-Brain
Marcus Bell

Ardenmore Pension Administration / BB-Demo – Check In

Callcompleted

Ardenmore Pension Administration logo Ardenmore Pension Administration · 2025-04-07 13:00

About six of twenty-five Starter users are active daily, up by about a quarter on the previous quarter. Elaine Turvey wants something concrete for the board, declined extra licences for now and agreed to a pre-renewal call.

What was said

What this says

Current to 13 Oct 26

About six of twenty-five Starter users are active daily, up by about a quarter on the previous quarter. Elaine Turvey wants something concrete for the board, declined extra licences for now and agreed to a pre-renewal call.

What happened: Marcus Bell held a check-in with Elaine Turvey, Finance Director, on 7 Apr 2025. Usage is about six active users on a typical day, up by about a quarter on the previous quarter, with newer people asking about client history.

Customer view: Elaine asked whether six of twenty-five is good and whether the board will accept it. She said she needs something concrete, and Marcus said he cannot put a pound figure on time saved.

Commercial: She declined to look at wider use of spare licences until existing users get proper use out of it. She will not decide on a call, and a further thirty minutes will be booked nearer the renewal, with Tom handling the contract.

Health: One how-to ticket was closed, connectors are loading and invoices are up to date.

AI · claude-sonnet-5-5 · 13 Oct 2026

Themes

Current to 9 Oct 26
Theme
Adoption trend and board justification
Importance
renewal
Sentiment
neutral
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Marcus Bell to send Elaine the one-page usage note that week, showing usage over time, who is asking and the kinds of questions.
  • Marcus Bell to put a further thirty-minute call in Elaine's diary nearer the renewal.
  • Tom to contact Elaine on the contract nearer the renewal.

Risks

Current to 9 Oct 26
  • Elaine needs a concrete value case for the board and BB-Demo cannot quantify time saved from its side.
  • Only about six of twenty-five licensed users are active on a typical day.

Opportunities

Current to 9 Oct 26
  • Spare Starter licences could go to a neighbouring team if usage keeps rising, though Elaine declined to discuss this for now.

Transcript

  1. Marcus Bell
    Marcus Bell None
    Hello Elaine, can you hear me all right?
  2. Elaine Turvey
    Elaine Turvey None
    I can, yes. Good afternoon, Marcus. Can you hear me? My headset has been temperamental this week.
  3. Marcus Bell
    Marcus Bell None
    Loud and clear. Thanks for making time. How's the week been? Quiet or the usual?
  4. Elaine Turvey
    Elaine Turvey None
    The usual, really. Scheme valuations are keeping everyone busy, and I've got the quarter's figures to get through. So I'll be brief if that's all right.
  5. Marcus Bell
    Marcus Bell None
    Of course, no problem at all. I'll share my screen and say what I want to cover, and then you tell me if it's the right thing. It's just the usual check-in: usage, how the connectors are doing, any tickets, and anything on your side you want me to pick up.
  6. Elaine Turvey
    Elaine Turvey None
    Fine. Can I start with adoption? Who is actually using it these days? That's the question I always get asked.
  7. Marcus Bell
    Marcus Bell None
    Sure, that's the best place to start. I've pulled the numbers. You've got twenty-five licensed users on the Starter plan, and over the last month about six of them are active on a typical day. That's up by about a quarter on the previous quarter, so it's moving the right way.
  8. Elaine Turvey
    Elaine Turvey None
    Six out of twenty-five. Hm. Is that good?
  9. Marcus Bell
    Marcus Bell None
    It's a fair question. Not every licence is meant to be a daily user. For a team like your client-relationship team, people come in when they're preparing for a scheme meeting or answering a trustee query. So I'd look at the trend more than the raw count, and the trend is up.
  10. Elaine Turvey
    Elaine Turvey None
    Right. And who are they? The same two or three people, or is it spread?
  11. Marcus Bell
    Marcus Bell None
    Mostly spread, which is nice to see. There are a couple of heavier users, I won't pretend otherwise, but there are new names this quarter too. Let me pull up the list. Give me a second.
  12. Elaine Turvey
    Elaine Turvey None
    Take your time.
  13. Marcus Bell
    Marcus Bell None
    Right, so what I can see is that the newer people are asking questions about client history, basically pulling together what's been said in emails and calls about a scheme before they ring the employer. That's the sort of use we hoped for when you signed.
  14. Elaine Turvey
    Elaine Turvey None
    That does sound like the thing. Their time on preparation was always the worry. Can we justify that to the board, though? That's what I keep asking myself. I'd need something concrete.
  15. Marcus Bell
    Marcus Bell None
    Understood. What I can give you is the usage over time, who is asking, and the kinds of questions. I can't put a pound figure on time saved from here, that would have to come from your team. But I'm happy to write it up in a page you can pass on.
  16. Elaine Turvey
    Elaine Turvey None
    A page would be helpful. Short, please. The board won't read more than that.
  17. Marcus Bell
    Marcus Bell None
    Short it is. One page. Now, on the connectors, everything is loading as it should. Nightly refresh has been landing on time and the record counts keep climbing, so nothing has gone quiet on us.
  18. Elaine Turvey
    Elaine Turvey None
    I don't really follow the connector side. I'll take your word for it. Is there anything I should be worried about?
  19. Marcus Bell
    Marcus Bell None
    No, nothing I'd flag. There was one ticket in the last month, a how-to question, answered and closed. No urgent ones. And your invoices are all up to date, so nothing outstanding from the finance side either.
  20. Elaine Turvey
    Elaine Turvey None
    Good. I'd have heard if there was a problem, but it's reassuring to hear it said.
  21. Marcus Bell
    Marcus Bell None
    Shall I say a bit about what other Starter teams do with the spare licences? Some of them give access to a couple of people in a neighbouring team, just to see if it sticks.
  22. Elaine Turvey
    Elaine Turvey None
    Let's not rush into anything like that. I'd rather the existing people got proper use out of it first. If the numbers keep going up, we can talk about it.
  23. Marcus Bell
    Marcus Bell None
    That's fair, and I wasn't going to push. I mention it so you know it's there. Is there anything on your side, any changes in the team or in the systems you use, that I should know about?
  24. Elaine Turvey
    Elaine Turvey None
    Nothing at the moment. We're a stable team, which in this business is a blessing. If that changes I'll tell you.
  25. Marcus Bell
    Marcus Bell None
    Perfect. Then what I'll do is send you that one-page note on usage, and Tom, who looks after the contract side, will be in touch nearer the renewal. Nothing to decide today, obviously.
  26. Elaine Turvey
    Elaine Turvey None
    Good, because I don't decide things on a call. I'd want to see the page first and talk to a couple of colleagues.
  27. Marcus Bell
    Marcus Bell None
    Of course. Shall we book another thirty minutes nearer the time, so you're not coming to it cold?
  28. Elaine Turvey
    Elaine Turvey None
    Yes, let's do that. Send me something in the diary and I'll say yes or no.
  29. Marcus Bell
    Marcus Bell None
    Will do. Thanks, Elaine. I'll get the page over to you this week.
  30. Elaine Turvey
    Elaine Turvey None
    Thank you, Marcus. Speak soon.
  31. Marcus Bell
    Marcus Bell None
    Speak soon. Bye now.

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