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Marcus Bell

Ardenmore Pension Administration / BB-Demo – Renewal

Callcompleted

Ardenmore Pension Administration logo Ardenmore Pension Administration · 2024-07-22 11:30

On the 22 Jul 2024 renewal call, Elaine Turvey questioned six active users against 25 Starter seats and declined to decide. She wants a board-ready usage case; a decision date of 12 Aug 2024 was proposed.

What was said

What this says

Current to 13 Oct 26

On the 22 Jul 2024 renewal call, Elaine Turvey questioned six active users against 25 Starter seats and declined to decide. She wants a board-ready usage case; a decision date of 12 Aug 2024 was proposed.

What happened: Tom Ashdown opened the renewal conversation for a contract running to 29 Aug 2024. Marcus Bell reported about six active users on an average day against 25 Starter seats.

Customer view: Elaine Turvey asked whether that can be justified to the board and called the other nineteen seats paid for and not used. Harjit Bains said the client relationships team would miss it and admitted it was never rolled out beyond her team.

Commercial: The order form is at £23k a year and is being invoiced, with nothing overdue. Elaine also wants to know whether 25 seats is the right number.

Watch: She will not decide on the day. The 12 Aug 2024 decision date was proposed, and the evidence from this call does not show it was agreed beyond her saying she can work to it.

AI · claude-sonnet-5-5 · 13 Oct 2026

Themes

Current to 9 Oct 26
Theme
Seat count and value case
Importance
renewal
Sentiment
mixed
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Marcus Bell to send Elaine Turvey a one-page usage summary this week, copying Paula Mortimer.
  • Harjit Bains to send Marcus Bell examples of how the team uses it before trustee meetings.
  • Tom Ashdown to send the renewal order form with figures checked to Elaine Turvey and Paula Mortimer.

Risks

Current to 9 Oct 26
  • Elaine Turvey sees most of the 25 licensed seats as unused and may seek a lower seat count at renewal.
  • The value case so far is a conversation, not a document the board can read.
  • The proposed 12 Aug 2024 decision date is tight and she needs the summary well before it.

Opportunities

Current to 9 Oct 26
  • Harjit Bains says her team would be back to preparing by hand without it.
  • A wider rollout beyond the client relationships team could justify the existing seats.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Hello, hello. Can you hear me alright? I've got a bit of a hum on my side.
  2. Elaine Turvey
    Elaine Turvey None
    Yes, I can hear you, Tom. Good morning.
  3. Tom Ashdown
    Tom Ashdown None
    Morning, Elaine. How's your week started? Anything exciting, or is it all month-end?
  4. Elaine Turvey
    Elaine Turvey None
    Month-end is looming, as ever. Quiet otherwise. Thank you for making the time.
  5. Marcus Bell
    Marcus Bell None
    Morning, both. Marcus here. Can you see my screen coming up in a minute? I'll just get it shared.
  6. Harjit Bains
    Harjit Bains None
    Morning, everyone. Sorry, I'm a minute early and I've only just found a quiet room. Is Paula on yet?
  7. Paula Mortimer
    Paula Mortimer None
    I'm here, I'm here. Morning. I'll mostly listen, I'm only on for the invoicing side.
  8. Tom Ashdown
    Tom Ashdown None
    Brilliant, that's everyone. So, this is the renewal conversation, nothing scary. Your contract runs to 29 Aug 2024, and I'd like to get something in the diary so we're not scrabbling at the end.
  9. Elaine Turvey
    Elaine Turvey None
    Before we go anywhere, can I ask about adoption? Who is actually using it?
  10. Tom Ashdown
    Tom Ashdown None
    Fair question, and that's exactly why Marcus is here. Marcus, over to you.
  11. Marcus Bell
    Marcus Bell None
    Thanks, Tom. So, happy to jump straight in. I've pulled the numbers for the last month, and I want to cover who's using it, what they're asking, and the support side. Can everyone see the usage page?
  12. Harjit Bains
    Harjit Bains None
    Yes, I can see it.
  13. Elaine Turvey
    Elaine Turvey None
    Yes. Thank you.
  14. Marcus Bell
    Marcus Bell None
    Right. You're licensed for 25 users on Starter. Over the last month, on an average day, it's about six people who are active. That's up a little on the quarter before, not a big move, but it's heading the right way rather than the wrong way.
  15. Elaine Turvey
    Elaine Turvey None
    Six out of twenty-five.
  16. Marcus Bell
    Marcus Bell None
    Yeah. I won't dress that up. It's a fraction of the seats.
  17. Elaine Turvey
    Elaine Turvey None
    Then I have to ask, can we justify that to the board? We're a fee-income business. Every overhead gets looked at against the schemes we administer.
  18. Harjit Bains
    Harjit Bains None
    Can I come in on that, Elaine? Because I think the number is a bit misleading, and I say that as the person who bought it.
  19. Elaine Turvey
    Elaine Turvey None
    Go on.
  20. Harjit Bains
    Harjit Bains None
    The people using it day to day are the client relationships team, and they're the ones who sit in front of trustees. We look after about fifty schemes. Before any trustee meeting, the first thing we do is check the scheme record and ask the brain what's changed, what's open, what queries came in from members. It's lumpy, it goes up before meetings and it's quieter after, but those six are using it properly.
  21. Elaine Turvey
    Elaine Turvey None
    I understand that. But the other nineteen seats are paid for and not used.
  22. Harjit Bains
    Harjit Bains None
    Some of that is my doing, honestly. We never rolled it out beyond my team. Some people were told about it, I think, and then it got busy.
  23. Marcus Bell
    Marcus Bell None
    If I can add, that's quite common. A team adopts it, it works, and the wider rollout doesn't happen because nobody's got the time. It doesn't mean the team using it isn't getting value, which is the bit I'd look at.
  24. Elaine Turvey
    Elaine Turvey None
    Then show me the value. What are they asking it?
  25. Marcus Bell
    Marcus Bell None
    Okay, so, let me scroll. The questions asked, and I'll keep names out of it, are mostly about scheme records and member queries. Things like what's outstanding with a client, what was said at the last meeting, which queries are overdue. It's the sort of thing that used to mean opening three systems.
  26. Harjit Bains
    Harjit Bains None
    Which is exactly what the trustees ask me. What will the trustees ask? And then I've got the answer before they've asked it.
  27. Elaine Turvey
    Elaine Turvey None
    Mm. That's useful to hear. But it's not on the page in front of me, is it? It's a conversation.
  28. Marcus Bell
    Marcus Bell None
    No, that's fair. The page shows activity, it doesn't show what the answer was worth. I can put something together that does a better job of that.
  29. Tom Ashdown
    Tom Ashdown None
    And that's the bit I'd say, Elaine. Don't judge it on the seat count alone. Judge it on whether the team that does use it would miss it.
  30. Harjit Bains
    Harjit Bains None
    We'd miss it. I'll be plain about that. I'd be doing the prep by hand again.
  31. Elaine Turvey
    Elaine Turvey None
    Noted. Paula, anything from your side on the account?
  32. Paula Mortimer
    Paula Mortimer None
    Not really. Nothing overdue, everything's been paid on schedule, and the invoices have matched what we expected. I just need to know in good time what the next one looks like so I can raise the purchase order.
  33. Tom Ashdown
    Tom Ashdown None
    Good, thanks Paula. On that, the order form has you at £23,000 a year, and that's what's being invoiced. Now, I don't want to quote from memory on the renewal paperwork, so I'll confirm that against the document and send it over rather than just saying it on a call.
  34. Elaine Turvey
    Elaine Turvey None
    Yes, please. I'd want it in writing.
  35. Marcus Bell
    Marcus Bell None
    On support, quickly, so you've got the whole picture. Three tickets in the last month, none of them high priority, nothing hanging open that I'm worried about. No service issues I'd flag.
  36. Elaine Turvey
    Elaine Turvey None
    Three. Is that a lot, for a team of six?
  37. Marcus Bell
    Marcus Bell None
    It's about what you'd expect. People are asking how-to sort of things and getting answers. I'd be more concerned if there were none and nobody was logging in.
  38. Elaine Turvey
    Elaine Turvey None
    Fair enough. Let me be clear about where I am, so nobody's expecting more. I'm not going to decide today. Let's not rush this.
  39. Tom Ashdown
    Tom Ashdown None
    No drama, that's completely fine. Can I at least ask what would help you decide?
  40. Elaine Turvey
    Elaine Turvey None
    A usage case I can take to the board. Who uses it, what for, and what it would cost us in time if we didn't have it. And then whether twenty-five seats is the right number for us.
  41. Marcus Bell
    Marcus Bell None
    I can do that. A one-page summary of the usage, the kind of questions, and the support picture. And Harjit, could you help me with a couple of examples from the team? Just in general terms, no member data.
  42. Harjit Bains
    Harjit Bains None
    Of course. No surprises for the client, and nothing that names a member. I'll write down a few of the ways we've used it before trustee meetings and send them to you.
  43. Tom Ashdown
    Tom Ashdown None
    Lovely. And my bit is the renewal order form, with the figures checked, over to Elaine and Paula. Then let's get a decision date in the diary. Is Monday 12 Aug 2024 workable, or too tight?
  44. Elaine Turvey
    Elaine Turvey None
    It's tight but I can work to it. I'll need the summary well before then, though.
  45. Marcus Bell
    Marcus Bell None
    You'll have it this week, Elaine. I'll send it to you and copy Paula.
  46. Elaine Turvey
    Elaine Turvey None
    Thank you. That's all I need from today.
  47. Tom Ashdown
    Tom Ashdown None
    Right, leave that with me and Marcus. Thanks all, appreciate the straight talking. Speak soon.
  48. Harjit Bains
    Harjit Bains None
    Thank you, everyone. Speak soon.
  49. Paula Mortimer
    Paula Mortimer None
    Bye all.

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