What was said
What this says
As at Fri 9 Oct 2026Discovery call with Amy Tebbutt and Robert Vane on 22 May 2023. Their pain is matching properties, tenants and invoices across systems. Amy said they should move forward, and Nell is sending a discovery form.
What happened: Nell Ashcombe explained the brain to Amy Tebbutt and Robert Vane of Brigstock Vane Lettings on 22 May 2023. Robert first asked whether it was a reporting layer, then asked about cost and support.
Customer view: Amy's pain is matching properties to tenants to invoices across lettings software, accounting and emails. She then said they should move forward, and Robert agreed.
Commercial: Starter was quoted at twenty-five thousand five hundred pounds for the first year, covering implementation and subscription. Nell estimated roughly eight weeks to go live.
Watch: The CRM was only described as something they use, and no tool names were given. Scope is not confirmed until the discovery form and proposal.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Nell Ashcombe sends Amy Tebbutt the discovery form the same day.
- Nell books a follow-up call and then builds the proposal within a week.
Risks
As at Fri 9 Oct 2026- Robert first framed the product as a reporting layer, so expectations may centre on dashboards rather than asking questions.
- The four connectors are not yet confirmed, and the CRM they use was not named.
Opportunities
As at Fri 9 Oct 2026- Starter subscription built around lettings software, accounting, email and CRM connectors.
- Fifteen users on Starter cover Amy's team, Robert and some regional staff.
Transcript
- Nell AshcombeAfternoon, both. Thanks for making time. How's the week treating you?
- Amy TebbuttAfternoon, Nell. Good, busy. Ready to understand what BG-Demo does.
- Robert VaneYes, we've had a few referrals to BG-Demo. Curious what the angle is for lettings.
- Nell AshcombeFair enough. I'll start with what we do, then I want to ask you some questions about how you work now, where the pain points are. Sound good?
- Nell AshcombeSo BG-Demo is a data layer. You've got your lettings software, your accounting system, your emails, your calls. We put an AI brain on top, lives inside your own Snowflake, so you can ask questions across all of them without moving between systems or copying data around.
- Robert VaneSo it's a reporting layer?
- Nell AshcombeMore than reporting. It's search, it's chat with your data, it's custom pages. But yes, you can build dashboards on it. The idea is that instead of your team spending hours reconciling systems when they need an answer, they ask the brain. It's instant.
- Amy TebbuttWhat systems can you connect to?
- Nell AshcombeCRM, accounting, email, calls, helpdesk, product usage data. On Starter tier you get four connectors. So you'd pick the four that matter most.
- Robert VaneAnd it all sits in our Snowflake?
- Nell AshcombeExactly. Your data never leaves your account. We build the brain inside Snowflake. You control who has access, you manage the credentials.
- Amy TebbuttWhat does a typical implementation look like?
- Nell AshcombeFour weeks for Starter. We get Snowflake set up, load the connectors, test the data. You and your team join twice a week for an hour, just check-ins. By week four you're in the brain every day.
- Robert VaneAnd the cost?
- Nell AshcombeTwenty-five thousand five hundred for the first year. That covers implementation and the subscription. After that, you just renew the annual subscription each year.
- Amy TebbuttWhat would you suggest for us? What four connectors?
- Nell AshcombeI'd want to know more about how you work. What's the biggest time sink, the thing that keeps you up at night?
- Amy TebbuttMatching properties to tenants to invoices. We juggle our lettings software, our accounting system, emails. When something goes wrong, a tenant moves out, there's a dispute, we're pulling from three places.
- Nell AshcombeRight. So lettings software, accounting system, emails, and probably your CRM if you've got one?
- Robert VaneWe use something for that, yes.
- Nell AshcombeThose four would be your connectors. You'd ask the brain: 'Show me properties with active disputes' or 'Which tenants have unpaid invoices.' One answer, full context.
- Amy TebbuttHow many of us would have access?
- Nell AshcombeFifteen users on Starter. So you, your team, Robert if he wants to check in, some regional folks if you've got them.
- Robert VaneWhat's the support like if something breaks?
- Nell AshcombeStandard support, technical issues within four business hours. Most things move faster. And data refreshes every night by seven in the morning.
- Amy TebbuttWhen could you start?
- Nell AshcombeWhenever you're ready. We'd do a discovery call, deeper dive into your systems, confirm the scope. Then a proposal, which you check with your team. If it looks good, sign the order form and we kick off immediately.
- Robert VaneHow long is the full process?
- Nell AshcombeProposal within a week. You take a week or two to review. Then four weeks to implement. So roughly eight weeks from now you're live.
- Amy TebbuttI think we should move forward. What do we need to do?
- Nell AshcombeI'll send you a link to a detailed discovery form: questions about your systems, your team size, your data. Take twenty minutes to fill it out. Then we'll get another call in the diary and I'll build the proposal.
- Robert VaneSounds good.
- Nell AshcombeCheers. I'll get that form over to you today. Speak soon.