B-Brain
Marcus Bell

Kadewerk Software / BB-Demo – Check In

Callcompleted

Kadewerk Software logo Kadewerk Software · 2026-04-30 15:15

Sanne de Wit says value is still there but usage is light after team turnover. No tickets in the last month. Starter is enough for now, with no near-term plan to upgrade to Growth. Renewal conversation is due in a few weeks.

What was said

What this says

Current to 14 Oct 26

Sanne de Wit says value is still there but usage is light after team turnover. No tickets in the last month. Starter is enough for now, with no near-term plan to upgrade to Growth. Renewal conversation is due in a few weeks.

What happened: Marcus Bell raised very light activity over the last 30 days, down slightly on the previous quarter. Sanne put it down to turnover and her own workload, not the product.

Customer view: Sanne said Starter has been enough and more connectors might come at some point. She agreed to run an internal refresher session.

Commercial: Marcus flagged the renewal conversation and asked about Growth. The answer was not immediately, so this reads as a Starter renewal with some risk from low usage.

Watch: Sanne is the only customer voice and is covering for departed colleagues. That is a key-person risk, and low usage may weaken the value case at renewal.

AI · claude-sonnet-5-5 · 14 Oct 2026

Themes

Current to 9 Oct 26
Theme
Low usage before renewal
Importance
renewal
Sentiment
mixed
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Marcus Bell to send renewal details to Sanne de Wit in the weeks after the call, ahead of the contract end.
  • Sanne de Wit to run an internal refresher session on search and chat.

Risks

Current to 9 Oct 26
  • Usage is light and down slightly on last quarter after team turnover.
  • Sanne is covering alone, so one person carries the relationship and the usage.

Opportunities

Current to 9 Oct 26
  • Customer mentioned more connectors at some point, which could lead to an add-on or Growth later.

Transcript

  1. Marcus Bell
    Marcus Bell None
    Hi Sanne, thanks for jumping on a call. I've pulled the numbers on usage over the last quarter and wanted to check in on how things are going. All good?
  2. Sanne de Wit
    Sanne de Wit None
    Yeah, hi Marcus. Things are OK. Busy quarter on my end, so usage has been lighter than I'd like.
  3. Marcus Bell
    Marcus Bell None
    Right. So on the usage side, I'm seeing very light activity over the last 30 days. Just a handful of users actively. And it's down slightly from last quarter. Are you getting value out of the brain, or has something changed?
  4. Sanne de Wit
    Sanne de Wit None
    We're still finding value. It's more that we had some turnover and I've been handling more things myself. Once I get a couple of people back up to speed, I think usage will pick back up.
  5. Marcus Bell
    Marcus Bell None
    OK, so it's a capacity thing, not a product thing. That's fair. Just want to make sure you're set up for success. On the support side, I don't see any tickets in the last month. Is everything working smoothly, or are people just not hitting issues?
  6. Sanne de Wit
    Sanne de Wit None
    Everything's been smooth. No complaints.
  7. Marcus Bell
    Marcus Bell None
    Good. So if usage does pick back up once you get your team sorted, I'd recommend doing an internal training session, even just an hour, to remind people how to use the search and chat functions. Often a quick refresh gets people using it more.
  8. Sanne de Wit
    Sanne de Wit None
    That's a good idea. I can do that.
  9. Marcus Bell
    Marcus Bell None
    Brilliant. One other thing, we're coming up on your renewal conversation. Your contract runs through 22 July, so we'd want to chat in a few weeks about whether you want to renew on Starter or if you're thinking of upgrading. Is there anything on your roadmap that might push you to Growth?
  10. Sanne de Wit
    Sanne de Wit None
    Not immediately. Starter's been enough. We might think about more connectors at some point, but for now we're OK.
  11. Marcus Bell
    Marcus Bell None
    Fair enough. So I'll get back to you in a few weeks with renewal details. In the meantime, do that internal training and get me a shout if anything comes up. You've got my number.
  12. Sanne de Wit
    Sanne de Wit None
    Cheers, Marcus.

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