Kadewerk Software / BG-Demo – Onboarding
Callcompleted
Kadewerk Software · 13 Aug 2025 12:00
Onboarding call for Kadewerk. The Zendesk connector is pulling tickets, with about eight thousand records so far. HubSpot credentials are the next dependency. Sanne de Wit's first question links ticket volume to usage drops.
What was said
What this says
As at Fri 9 Oct 2026Onboarding call for Kadewerk. The Zendesk connector is pulling tickets, with about eight thousand records so far. HubSpot credentials are the next dependency. Sanne de Wit's first question links ticket volume to usage drops.
What happened: Laura Penhaligon confirmed the Zendesk connector is pulling tickets, about eight thousand records so far. Yara El Idrissi said the volume matches roughly two hundred to two hundred and fifty tickets a month.
Customer view: Sanne de Wit's first question is whether ticket volume correlates with usage drops. That is a clear value test the brain can answer once usage data is connected.
Commercial: This call names Zendesk, HubSpot and Google Workspace, three sources inside the four-connector Starter limit. The scheduling system from the kickoff is not mentioned.
Watch: The usage half of Sanne's question waits on HubSpot credentials from Yara. Laura says the answers improve once Google Workspace is also feeding in.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Yara El Idrissi to set up a service account and send the HubSpot API token to Laura Penhaligon this week.
- Laura Penhaligon to validate the HubSpot data pull so both systems feed the brain by end of the following week.
- Laura Penhaligon to flag any blockers to Yara El Idrissi and Sanne de Wit.
Risks
As at Fri 9 Oct 2026- The ticket-versus-usage question cannot be answered until HubSpot credentials arrive and the pull is validated.
- Laura Penhaligon says answers improve with Google Workspace feeding in, so early results may look thin.
Opportunities
As at Fri 9 Oct 2026- Sanne de Wit's first question gives a concrete value case that can be shown back to the customer.
- Three sources are named against four included connectors, leaving one slot or an add-on conversation.
Transcript
Laura PenhaligonHi Yara, Sanne. Hope you're both well. How's Zendesk connector setup been going from your end?
Yara El IdrissiAll right, yeah. I got the service account created and I've got the API key ready. Just waiting on your side to test it.- Laura PenhaligonPerfect. I actually tested that this morning and it's pulling tickets. I'm seeing about eight thousand records so far. How many tickets are you typically handling in a month?
- Yara El IdrissiProbably around two hundred, two hundred fifty. Seems right.
- Laura PenhaligonGood, so we've got a year's worth of data. That's a solid baseline. Sanne, I wanted to ask, once the brain's live, what's the first question you want to ask it?
Sanne de WitHonestly, we want to know if there's a correlation between support ticket volume and usage drops. Like, are customers opening tickets because they've stopped using the product, or is it the other way round?- Laura PenhaligonRight. That's perfect for what you're doing. Once we've got HubSpot connected we can absolutely query that, find customers with declining usage and cross-reference with their ticket history.
- Yara El IdrissiHow long until HubSpot's live?
- Laura PenhaligonI'll need the same kind of credentials, API token, that sort of thing. Can you get me that this week?
- Yara El IdrissiYeah, should be fine. I'll get a service account set up.
- Laura PenhaligonGreat. Then I'll validate the data pull, just check we're getting the customer records and usage metrics, and we should have both systems feeding the brain by end of next week.
- Sanne de WitAnd then we can start asking questions?
- Laura PenhaligonYou'll be able to, but honestly the more data we've got live the better the answers. Once Google Workspace is also feeding in, that's when you've got the full picture. But yes, you can start experimenting once HubSpot's validated.
- Yara El IdrissiMakes sense. Anything else you need from us?
- Laura PenhaligonJust the HubSpot credentials. Once I've got those we're on track. I'll ping you if there's anything blocky. Cheers both.
- Sanne de WitThanks, Laura. Speak soon.