What was said
What this says
As at Fri 9 Oct 2026Hugh Fenton and Chris Jagger described resident tickets, service charges and freeholder contacts split across three systems, costing half an hour per complaint. They agreed a live demo on their data.
What happened: Tom Ashdown ran a discovery call with Hugh Fenton, Head of Data, and Chris Jagger, Finance Director. They described three disconnected systems, one of them a spreadsheet plus a couple of old databases.
Customer view: Chris said the team spends half an hour digging through systems instead of dealing with the resident. Hugh wants one search showing a resident's tickets, charges and anything on file.
Commercial: The need maps to the brain's search and chat over several connectors. A live demo was agreed in preference to screen recordings, and Tom is to send a systems questionnaire.
Watch: The finance director joined the first call, which suggests budget attention early. The call does not show a tier, a price or a timeline.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send the systems questionnaire to Hugh Fenton and hold the live demo at 16:00 the following Thursday.
Risks
As at Fri 9 Oct 2026- The call shows no budget, tier or decision timeline, so the opportunity is unqualified.
Opportunities
As at Fri 9 Oct 2026- Search and chat across tickets, service charges and freeholder contacts would answer the stated need directly.
Transcript
- Tom AshdownHi, Hugh, Chris. How are you both?
- Hugh FentonGood, thanks. Looking forward to this.
- Tom AshdownGreat. So you reached out about the brain. First thing: why are you looking at something like this?
- Hugh FentonWe manage residential blocks and estates. We've got residents' tickets coming in: complaints, requests, that kind of thing. We've also got service charges, freeholder contact details, invoicing. All in different systems.
- Chris JaggerAnd right now, when a complaint comes in, you're looking at three systems to get the full picture?
- Hugh FentonExactly. Tickets, service charges, freeholder contact. Three systems. It's messy.
- Tom AshdownAnd you've got a spreadsheet for freeholder contact?
- Hugh FentonI know, it's not ideal. A spreadsheet and a couple of old databases.
- Chris JaggerThe problem is when we're trying to resolve something, we're spending half an hour digging through systems instead of actually dealing with the resident.
- Tom AshdownSo ideally you'd search for a resident and pull up their full picture?
- Hugh FentonYes. Their tickets, their charges, anything we've got on file. One search.
- Tom AshdownRight. That's exactly what the brain does. I could show you a demo and we could talk about what connectors you'd need.
- Hugh FentonYeah, I'd like to see it.
- Tom AshdownI've got a couple of options. I can send you some screen recordings, or we can do a live demo next week where I walk you through it on your data.
- Chris JaggerLive demo would be better.
- Tom AshdownPerfect. Let's get that in the diary. Does next Thursday work?
- Hugh FentonThursday's good. Afternoon?
- Tom AshdownFour o'clock?
- Hugh FentonPerfect.
- Tom AshdownI'll send a calendar invite. And Hugh, I'll need some information about your systems: what they're called, what data you're storing. I can send you a quick questionnaire.
- Hugh FentonSure, send it over.
- Tom AshdownWill do. Cheers, both. Speak soon.