What was said
What this says
As at Fri 9 Oct 2026Demo of the brain to Sarah Hollis and Priti Marsden. They asked about security, connectors, refresh timing, cost and user numbers. Nell Ashcombe quoted Starter at £20k a year plus £6,000 implementation and promised a scope and price by end of week.
What happened: Nell and Tobias Renwick showed the brain running in Corriemoor's Snowflake account, pulling CRM, order and balance data into one search.
Customer view: Sarah and Priti asked practical questions on security, adding systems, refresh timing and cost. Priti asked whether fifteen users would be enough.
Commercial: Nell quoted Starter with four connectors and 15 users, and named Growth at £44k with 40 users as the upgrade path. Scope, plan and price were promised by end of week.
Watch: the call shows no stated budget or timeline from the customer. The evidence does not show who else would sign.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Nell Ashcombe to send the scope, implementation plan, timeline and price by end of week.
- Nell to talk the proposal through with Sarah Hollis the following week.
Risks
As at Fri 9 Oct 2026- Priti asked whether fifteen users would cover everyone, so seat count may be a sticking point.
- The call shows no budget, timeline or named signatory, so the deal stage is unclear.
Opportunities
As at Fri 9 Oct 2026- Growth at £44,000 with 40 users is a natural step if more teams want access.
- Adding connectors for product data or pricing could deepen use beyond the core CRM, orders and finance set.
Transcript
- Nell AshcombeAfternoon, Sarah, Priti. Thanks for making the time. I've got Tobias with me, he's our CTO. We're going to walk you through the brain on your own data.
- Sarah HollisGreat. We're keen to see what it can do for us.
- Tobias RenwickPerfect. So what you're looking at is the brain running inside your Snowflake account. Your data stays inside your Snowflake warehouse. It's not going anywhere, it's not stored with us, it's just yours and your controls.
- Priti MarsdenSo we don't have to worry about security?
- Tobias RenwickYou control the security. Your IT team controls network access, who can connect, what data goes in. The brain just sits inside and answers questions.
- Nell AshcombeLet me show you a quick example. I'm going to search for one of your customers. Say, a restaurant client. Watch what comes up. The brain pulls their contact details from your CRM, their order history from your system, their account balance, and it surfaces it all in one place.
- Sarah HollisSo I can see orders and what they owe all at once?
- Nell AshcombeExactly. One search, you get the full picture. No jumping between systems.
- Priti MarsdenWhat happens if we add a new system? Like, product data or something?
- Tobias RenwickThat's what connectors are for. Each connector pulls data from one system. Your CRM is one connector, your order system is another. If you wanted product data, pricing, anything else, we'd add a connector for that.
- Sarah HollisHow many can we add?
- Nell AshcombeWith Starter, you get four. If you grow, Growth tier gives you eight. For now, you'd start with the core ones: CRM, orders, finance.
- Priti MarsdenAnd how often is the data refreshed?
- Tobias RenwickNightly. Every business night, the brain pulls fresh data and loads it. Complete by seven in the morning. So your team starts the day with data from yesterday.
- Sarah HollisWhat's the cost?
- Nell AshcombeImplementation is six thousand. That's about a month of work building the connectors and training your team. Then subscription is nineteen five a year for Starter, which gives you four connectors and fifteen users.
- Priti MarsdenAnd that's all the users we'd need?
- Nell AshcombeDepends on your team. Starter is fifteen. If more of you want to use it, we can add users, or upgrade to Growth at forty-four thousand a year with forty users. But most companies find that fifteen is good to start.
- Sarah HollisWhat's next?
- Nell AshcombeI'll put together the scope, the implementation plan, timeline and price. I'll send that by end of week. You have a look, and we can talk through it next week.
- Priti MarsdenSounds good. Cheers, Nell.
- Nell AshcombeCheers, Priti.