Brindlecote Insurance Brokers / BG-Demo – Check In
Callcompleted
Brindlecote Insurance Brokers · 8 Jul 2024 10:15
Ed Duckworth says use is steady, with four or five people active most days, and that Brindlecote does not want more users or data sources. BG-Demo's Daniel Okafor plans to check back late in the year.
What was said
What this says
As at Fri 9 Oct 2026Ed Duckworth says use is steady, with four or five people active most days, and that Brindlecote does not want more users or data sources. BG-Demo's Daniel Okafor plans to check back late in the year.
What happened: Daniel Okafor ran a short check-in on 8 Jul 2024 with Ed Duckworth, Head of Insight. Ed described use as steady and asked for no new features.
Customer view: Ed turned down more users or data sources, saying the fifteen users already in place get the most from the brain. He sees extra seats as diluting value, not adding it.
Commercial: No upsell is available on this call. The fifteen users match the Starter soft limit, so there is no stated headroom to sell into.
Watch: Ed was the only customer voice, and the evidence does not show who else buys or signs. Daniel's late-year follow-up is the only next step stated.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Daniel Okafor to check back with Ed Duckworth late in the year on how use is tracking.
Risks
As at Fri 9 Oct 2026- Only one customer contact was on the call, so the renewal buyer is not visible.
Transcript
Daniel OkaforHi Ed. How's it going? Just wanted to check in on how the brain's getting on with you.
Ed DuckworthGood, mate. Pretty steady. Team's still using it regularly.- Daniel OkaforThat's great. How many people are active most days?
- Ed DuckworthAbout four or five, same as before.
- Daniel OkaforGood. Any features you'd like to see that you don't have now?
- Ed DuckworthNot really. It does what we need.
- Daniel OkaforFair enough. As we head into the rest of the year, are you thinking about expanding your user base at all? Or adding more data sources?
- Ed DuckworthNo, we're fine where we are. The fifteen users we've got are getting the most out of it. Adding more would probably dilute the value.
- Daniel OkaforThat's a smart way to think about it. Look, I'll check back in with you probably late in the year, just to see how things are tracking. Sound good?
- Ed DuckworthYeah, that's fine.
- Daniel OkaforCheers, Ed. Speak soon.