Veldmaat Payments / BG-Demo – Proposal
Callcompleted
Veldmaat Payments · 5 Nov 2025 12:00
Joost Verbeek, Head of Data, heard the Growth proposal and wants one page on data location, a two-line price and connector commitments in the order form. He wants to decide by 16 Dec 2025.
What was said
What this says
As at Fri 9 Oct 2026Joost Verbeek, Head of Data, heard the Growth proposal and wants one page on data location, a two-line price and connector commitments in the order form. He wants to decide by 16 Dec 2025.
What happened: Tom Ashdown walked Joost through the Growth proposal for HubSpot, Zendesk and the accounting system, built inside Veldmaat's own Snowflake account. The call was held on 5 Nov 2025.
Customer view: Joost's main concern is where the data sits and who can see it, because his risk team will ask. He also refused a vague number and wants implementation and subscription on separate lines.
Commercial: Tom quoted a deal value of fifty-seven thousand covering implementation plus the first year's subscription. He did not give the yearly subscription or the user allowance on the call, and promised both in writing.
Watch: Finance closes the budget in December, so a decision after 16 Dec 2025 slips to next year.
Themes
As at Fri 9 Oct 2026Theme
Growth proposal and pricing clarity
Importance
neutral
Sentiment
neutral
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown sends the written proposal with implementation and subscription on separate lines.
- Tom Ashdown has the solutions engineer write a one-page, non-marketing note on where the data sits.
- Tom Ashdown sends written actions with owners and dates, and books a call after Joost's security review.
Risks
As at Fri 9 Oct 2026- The headline figure could be read by Veldmaat finance as a yearly price rather than a total including implementation.
- A decision after 16 Dec 2025 moves into next year's budget.
- The data-location question could stall the security review if the one-page note is weak.
Opportunities
As at Fri 9 Oct 2026- Growth tier for several teams, with account managers and merchant risk working from one picture.
- Extra blocks of users can be added if Veldmaat outgrows the allowance.
Transcript
Tom AshdownJoost, hello. Can you hear me alright? I've got a bit of an echo this end.
Joost VerbeekYes, I hear you well. Hello Tom. First, the actions from last time. Did you send the connector list?- Tom AshdownYeah, that went over yesterday afternoon. Did it land? Sorry, I should've asked how your week's going before diving in.
- Joost VerbeekBusy. The merchant-risk team has a review coming. But yes, I have the list, and it is correct. So, the proposal.
- Tom AshdownRight, so what I want to do, no drama, is walk you through what's in it, then we get something in the diary for the decision. Is that alright?
- Joost VerbeekThat is alright. Go.
- Tom AshdownSo you're looking at the Growth tier. That's the one built for several teams, so your account managers and merchant risk working off the same picture. You get chat and search and pages, plus the dashboards builder, and a review with us every quarter.
- Joost VerbeekWhat was agreed was three sources. HubSpot, Zendesk and the accounting system. Is that still the scope?
- Tom AshdownThose three, yes. Exactly those. And the whole thing gets built inside your own Snowflake account, so the data stays with you. Nothing leaves.
- Joost VerbeekTo be honest, this is the main point for me. The risk team will ask me this in the first minute. Where does the data sit, who can see it.
- Tom AshdownSure. It's your Snowflake, your access rules. We run inside it. I can get our solutions engineer to write that up properly if it helps you with the risk team.
- Joost VerbeekPlease do. One page. Not marketing.
- Tom AshdownOne page, not marketing. Leave that with me.
- Joost VerbeekSo what is the number?
- Tom AshdownRight. I don't like quoting from memory, so I'll confirm it in writing today, but the deal value on the proposal is fifty-seven thousand. That's the total, all-in, so the one-off implementation is in there with the first year's subscription.
- Joost VerbeekSo the fifty-seven is not what I pay every year.
- Tom AshdownNo, no. It's the whole deal value for the start. The subscription then carries on annually, and I'll put the yearly figure on its own line so there's no confusion.
- Joost VerbeekGood. I do not accept a vague number. If finance sees fifty-seven and thinks it is a yearly price, I have a problem.
- Tom AshdownCompletely fair. Two lines. Implementation, then subscription. You'll be able to point at each.
- Joost VerbeekOkay. Now the delivery. What is the plan after signature? Who does what?
- Tom AshdownSo the proposal has the timeline set out, and I'd rather you read it than I paraphrase it from memory. Broadly, we connect your three sources, check the data lands properly, and then your people start asking it questions. Our customer success lead for you, Elena Novak, runs that side.
- Joost VerbeekAnd if a connector is late? What was agreed was that connectors are live within a number of days. I want it in the order form.
- Tom AshdownYeah, that's how we do it. The connectors you name in the order form carry a commitment to be live within a set number of days. It's written in, not a handshake.
- Joost VerbeekGood. Then I will read that part carefully.
- Tom AshdownI'd expect nothing less, to be fair.
- Joost VerbeekHow many users is in Growth? I do not want a surprise when the account managers all want to log in.
- Tom AshdownGrowth comes with a decent number of users and room on connectors, and if you grow past that you can add blocks of users on top. I'll put the exact allowance in the written proposal rather than say it off the top of my head.
- Joost VerbeekSo the plan is: you write the numbers, I check, then we talk again.
- Tom AshdownThat's the plan. Now, timing. You mentioned before that you'd like this settled before the year end?
- Joost VerbeekYes. Our finance team closes the budget in December. I would like to decide by 16 Dec 2025. Later than that, it moves to next year, and I do not want that.
- Tom AshdownThen let's pencil 16 Dec 2025 as the target for signature, and work backwards. If I get you the written proposal tomorrow, and the data page, what do you need from your side to get through security and finance?
- Joost VerbeekSecurity is a short review, one colleague in IT. Finance wants the document with the two lines. I can have both by the end of the month, I think. I will say it plainly if it is not possible.
- Tom AshdownBrilliant, that's all I'd ask. So I'll send the proposal and the one pager tomorrow, and I'll book a short call after your review so we can pick up anything that's come up.
- Joost VerbeekGood. And the list of actions, please. In writing. Who, and by when.
- Tom AshdownWill do. You'll have it in the same email. Cheers, Joost, speak soon.
- Joost VerbeekThank you, Tom. Until then.
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